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ArtsOrganizationsand DigitalTechnologies:Findings from a 2012Pew Research CenterSurveyKristen Purcell, Ph.D.Associate Dire...
About the Survey• Conducted by the Pew Research Center – our mission is to provide  high quality, objective data to though...
Setting the Stage:            US Adult Internet Use in 201385% of US adults use the internet    Mobile is the  2/3 have br...
Setting the Stage:            US Teen Internet Use in 2013 95% of 12-17 year-olds use the      Mobile is the            in...
Information is Woven Into Our LivesMobile is the needle, Social Networks are the thread     Mobile…                       ...
How your patrons reflect these mobile/social trends…           % of all adults who have used a handheld device (phone/e-re...
Patrons develop personal connections via SNS      with public figures and entities…          % of adult SNS/Twitter users ...
…and those personal connections can help you find and              engage with “Superfans”            In the 12 months pri...
So, how are arts organizations capitalizing            on these trends?
Generally increasing their online presence                                                                                ...
Major functions served by arts orgs’ websites Multi-Media Content             Promotion           Audience Interaction• 94...
Arts Orgs’ Use of Social MediaThe social media platforms arts organizations use…                                          ...
How      45% of arts orgs using social media post daily How often organizations post content on social media…             ...
Do arts orgs see a payoff from social media?• 56% say it’s had a major impact                                 Very true   ...
Not everyone is on board the social media train                                                            Major reason   ...
Funding and Staffing Social Media Efforts                Staffing                               Funding and Development• 7...
Social media, the good…. “When SB1079 passed in Arizona, our             “After seeing that a patron has checked into our ...
….and the bad                                                      “We provide grants and an organization who was unhappy ...
Broader impacts on the arts world…Perceived positive impacts of technology on the artsBased on your experiences and those ...
Broader impacts on the arts world…Perceived negative impacts of technology on the arts                                    ...
What does the future hold?      “As the realism of participatory digital              “Digital technologies allows for stu...
THANK YOU!!Data and report available at: pewinternet.org                      Kristen Purcell    Associate Director for Re...
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Do arts orgs see a payoff from social media?• 56% say it’s had a major impact Very true Somewhat true on boosting org’s public profile Social media is worth the time our• 53% see major impact on organization spends on it 58% 33% engagement with public Social media helps my organization• 48% see major impact on reach a broader audience than it 52% 41% would otherwise be able to increasing traffic to website The younger employees in our• 45% see major impact on event organization have a more positive view of social media… 38% 32% promotion/attendance Social media helps our existing• 41% see major impact on audience members 37% 48% audience building and feel more a part of the organization stakeholder engagement Overall, my organization does not have the personnel or resources it• 27% see major impact on needs to use social media effectively 30% 44% audience engagement w/content Social media creates more risks than benefits for our• Just 13% see major impact on organization 5% professional collaboration, or on 0% 20% 40% 60% 80% 100% fundraising Source: Pew Research Center’s Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,117.

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