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ArtsOrganizationsand DigitalTechnologies:Findings from a 2012Pew Research CenterSurveyKristen Purcell, Ph.D.Associate Dire...
About the Survey• Conducted by the Pew Research Center – our mission is to provide  high quality, objective data to though...
Setting the Stage:            US Adult Internet Use in 201385% of US adults use the internet    Mobile is the  2/3 have br...
Setting the Stage:            US Teen Internet Use in 2013 95% of 12-17 year-olds use the      Mobile is the            in...
Information is Woven Into Our LivesMobile is the needle, Social Networks are the thread     Mobile…                       ...
How your patrons reflect these mobile/social trends…           % of all adults who have used a handheld device (phone/e-re...
Patrons develop personal connections via SNS      with public figures and entities…          % of adult SNS/Twitter users ...
…and those personal connections can help you find and              engage with “Superfans”            In the 12 months pri...
So, how are arts organizations capitalizing            on these trends?
Generally increasing their online presence                                                                                ...
Major functions served by arts orgs’ websites Multi-Media Content             Promotion           Audience Interaction• 94...
Arts Orgs’ Use of Social MediaThe social media platforms arts organizations use…                                          ...
How      45% of arts orgs using social media post daily How often organizations post content on social media…             ...
Do arts orgs see a payoff from social media?• 56% say it’s had a major impact                                 Very true   ...
Not everyone is on board the social media train                                                            Major reason   ...
Funding and Staffing Social Media Efforts                Staffing                               Funding and Development• 7...
Social media, the good…. “When SB1079 passed in Arizona, our             “After seeing that a patron has checked into our ...
….and the bad                                                      “We provide grants and an organization who was unhappy ...
Broader impacts on the arts world…Perceived positive impacts of technology on the artsBased on your experiences and those ...
Broader impacts on the arts world…Perceived negative impacts of technology on the arts                                    ...
What does the future hold?      “As the realism of participatory digital              “Digital technologies allows for stu...
THANK YOU!!Data and report available at: pewinternet.org                      Kristen Purcell    Associate Director for Re...
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Major functions served by arts Arts Organizations and Digital Technologies

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Major functions served by arts orgs’ websites Multi-Media Content Promotion Audience Interaction• 94% post photos on • 86% accept donations • 90% let patrons their website online share their content via email, SNS and• 81% post or stream • 74% maintain an online Twitter video calendar • 81% let users• 57% post or stream • 72% sell tickets online comment publicly on audio • 47% sell merchandise the site• 50% maintain a blog online • 28% host online• 20% present online • 34% make info available discussion groups exhibits through RSS feeds • 22% host webinars • 31% offer discounts through services such as Groupon or LivingSocial

Published in: Technology

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