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How libraries can survive  in the new media ecosystem Lee Rainie – Director Pew Internet Project HELIN Library Consortium ...
 
"If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people wou...
“ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Bent...
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed fo...
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use ...
Ecosystem change – 1  <ul><li>Volume  of information grows </li></ul>
… and the “long tail” becomes more important  -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long t...
 
Ecosystem change – 2 <ul><li>Variety  of information and sources of information grow </li></ul>
… and people have more options for their passions -- Markus Prior
The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Pre...
Internet and broadband adoption 1995-2008 Internet users Broadband at home
Ecosystem change – 3 <ul><li>Velocity  of information increases and smart mobs emerge </li></ul><ul><li>-- Howard Rheingol...
Ecosystem change – 4  <ul><li>Venues  of intersecting with information  and   people multiply and the  availability   of i...
Ecosystem change – 5 <ul><li>People’s  vigilance  for information changes in two directions: </li></ul><ul><li>1) attentio...
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 7 <ul><li>Valence  (relevance) of information improves –  search and customization get better as we cre...
Ecosystem change – 8 <ul><li>The  voice  of information democratizes and the  visibility  of new creators is enhanced. Ide...
Ecosystem change – 9 <ul><li>Voting  on and  ventilating  about information proliferates as tagging, rating, and commentin...
<ul><li>37% of young adult internet users have rated a person, product, or service online </li></ul><ul><li>--- </li></ul>...
Ecosystem change – 10 <ul><li>Social networks become more  vivid  and meaningful. That changes the structure of friendship...
Action item <ul><li>Be findable. </li></ul><ul><li>Be available – timelines are fading. </li></ul>
Action item <ul><li>Think of yourself as a news node for information and interaction.  </li></ul><ul><li>--- </li></ul><ul...
Action item Think of yourself as a social network node for people looking for “friendsters”  --- The internet is “personif...
Action item <ul><li>Think of yourself as an information hub -- an aggregator and a linker to others who have useful, inter...
Action item <ul><li>Experiment with Web 2.0 applications – blogs, wikis, tagging, reputation/rating, widgets, and social n...
Action item <ul><li>Offer your good offices to help people master new literacies </li></ul><ul><li>-- MacArthur Foundation...
<ul><li>Graphic literacy </li></ul><ul><li>Thinking visually and mastering the “language of the screen” and visual represe...
<ul><li>Navigation literacy </li></ul><ul><li>Learning to maneuver through a non-linear, hypertext environment that can be...
<ul><li>Context literacy </li></ul><ul><li>Seeing the connections among pieces of data and information in a hypermedia env...
<ul><li>Focus literacy </li></ul><ul><li>Practicing reflection and deep thinking – and enjoying leisure and daydreaming </...
<ul><li>Skepticism literacy </li></ul><ul><li>Learning to evaluate information and how to assess its accuracy and sourcing...
<ul><li>Ethical literacy </li></ul><ul><li>Understanding the rules of cyberspace, living responsibly,  and helping set civ...
<ul><li>Personal literacy </li></ul><ul><li>Understanding your digital identity and digital footprints; managing your priv...
Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul>...
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How libraries can survive in the new media ecosystem

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Presented by Lee Rainie at the HELIN Library Consortium, 1/14/2009

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How libraries can survive in the new media ecosystem

  1. 1. How libraries can survive in the new media ecosystem Lee Rainie – Director Pew Internet Project HELIN Library Consortium Bryant University January 14, 2009
  2. 3. &quot;If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . .&quot; -- Experienced library user 1996 Benton Foundation report: “ Buildings, books, and bytes”
  3. 4. “ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Benton Foundation report: “ Buildings, books, and bytes”
  4. 5. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  5. 6. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage The internet is the asteroid: Then and now
  6. 7. Ecosystem change – 1 <ul><li>Volume of information grows </li></ul>
  7. 8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
  8. 10. Ecosystem change – 2 <ul><li>Variety of information and sources of information grow </li></ul>
  9. 11. … and people have more options for their passions -- Markus Prior
  10. 12. The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press) +1,850% -25% -52% +18% -41% -27%
  11. 13. Internet and broadband adoption 1995-2008 Internet users Broadband at home
  12. 14. Ecosystem change – 3 <ul><li>Velocity of information increases and smart mobs emerge </li></ul><ul><li>-- Howard Rheingold </li></ul>
  13. 15. Ecosystem change – 4 <ul><li>Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are </li></ul><ul><li>-- Nielsen Company </li></ul>
  14. 16. Ecosystem change – 5 <ul><li>People’s vigilance for information changes in two directions: </li></ul><ul><li>1) attention is truncated (Linda Stone) </li></ul><ul><li>2) attention is elongated (Andrew Keen; Terry Fisher) </li></ul>
  15. 17. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  16. 18. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  17. 19. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>1) Virtual Worlds
  18. 20. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>2) Mirror Worlds
  19. 21. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>3) Augmented Reality
  20. 22. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>4) Life-logging
  21. 23. Ecosystem change – 7 <ul><li>Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” </li></ul><ul><li>– Nicholas Negroponte </li></ul>
  22. 24. Ecosystem change – 8 <ul><li>The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. </li></ul><ul><li>-- William Dutton </li></ul>
  23. 25. Ecosystem change – 9 <ul><li>Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself </li></ul><ul><li>-- Henry Jenkins </li></ul><ul><li>David Weinberger </li></ul>
  24. 26. <ul><li>37% of young adult internet users have rated a person, product, or service online </li></ul><ul><li>--- </li></ul><ul><li>32% of all adults have done so </li></ul>Information sharing and evaluation
  25. 27. Ecosystem change – 10 <ul><li>Social networks become more vivid and meaningful. That changes the structure of friendship and the basic norms of human encounters. “Networked individualism” takes hold. </li></ul><ul><li>-- Barry Wellman </li></ul>
  26. 28. Action item <ul><li>Be findable. </li></ul><ul><li>Be available – timelines are fading. </li></ul>
  27. 29. Action item <ul><li>Think of yourself as a news node for information and interaction. </li></ul><ul><li>--- </li></ul><ul><li>Prepare for the “big bang” moment. </li></ul>
  28. 30. Action item Think of yourself as a social network node for people looking for “friendsters” --- The internet is “personified” in some people’s lives and you can provide information and social support in the same ways social networks can
  29. 31. Action item <ul><li>Think of yourself as an information hub -- an aggregator and a linker to others who have useful, interesting material </li></ul><ul><li>--- </li></ul><ul><li>Links are the currency of the internet, partnerships/affiliate relations are the norm. That’s how you build social capital. </li></ul>
  30. 32. Action item <ul><li>Experiment with Web 2.0 applications – blogs, wikis, tagging, reputation/rating, widgets, and social networking </li></ul><ul><li>--- </li></ul><ul><li>Watch your usage data and the psychographics of users. Solicit feedback and show you are listening to responses </li></ul>
  31. 33. Action item <ul><li>Offer your good offices to help people master new literacies </li></ul><ul><li>-- MacArthur Foundation “Digital Learning” project </li></ul><ul><li>Library blogger Pam Berger </li></ul>
  32. 34. <ul><li>Graphic literacy </li></ul><ul><li>Thinking visually and mastering the “language of the screen” and visual representation of information </li></ul>New literacies
  33. 35. <ul><li>Navigation literacy </li></ul><ul><li>Learning to maneuver through a non-linear, hypertext environment that can be disorganized </li></ul>New literacies
  34. 36. <ul><li>Context literacy </li></ul><ul><li>Seeing the connections among pieces of data and information in a hypermedia environment </li></ul>New literacies
  35. 37. <ul><li>Focus literacy </li></ul><ul><li>Practicing reflection and deep thinking – and enjoying leisure and daydreaming </li></ul>New literacies
  36. 38. <ul><li>Skepticism literacy </li></ul><ul><li>Learning to evaluate information and how to assess its accuracy and sourcing </li></ul>New literacies
  37. 39. <ul><li>Ethical literacy </li></ul><ul><li>Understanding the rules of cyberspace, living responsibly, and helping set civil norms </li></ul>New literacies
  38. 40. <ul><li>Personal literacy </li></ul><ul><li>Understanding your digital identity and digital footprints; managing your privacy and self presentation </li></ul>New literacies
  39. 41. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>

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