How libraries can survive in the new media ecosystem
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Presented by Lee Rainie at the HELIN Library Consortium, 1/14/2009
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How libraries can survive in the new media ecosystem
- 1. How libraries can survive in the new media ecosystem Lee Rainie – Director Pew Internet Project HELIN Library Consortium Bryant University January 14, 2009
- 3. "If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ." -- Experienced library user 1996 Benton Foundation report: “ Buildings, books, and bytes”
- 4. “ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Benton Foundation report: “ Buildings, books, and bytes”
- 5. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
- 6. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage The internet is the asteroid: Then and now
- 8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
- 11. … and people have more options for their passions -- Markus Prior
- 12. The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press) +1,850% -25% -52% +18% -41% -27%
- 13. Internet and broadband adoption 1995-2008 Internet users Broadband at home
- 17. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
- 18. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
- 30. Action item Think of yourself as a social network node for people looking for “friendsters” --- The internet is “personified” in some people’s lives and you can provide information and social support in the same ways social networks can
Editor's Notes
- Title: Surviving in the new media ecosystem Subject: The internet, cell phones, and other digital technologies have allowed people to have larger social networks, to participate in and learn from larger numbers of groups, to act in new ways to shape their world, and to gather, asses and act on information of all kinds from all kinds of “media.” This marks a major shift in the social and civic lives of Americans that has big implications for libraries as they think about serving their communities. Lee will explore all these changes through the lens of the surveys and research of the Pew Internet & American Life Project.