How Libraries Add Value - CIL 2011


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  • Title: How Libraries Add Value to Communities Subject: The Net, smartphones, and other technologies have added to the way people can engage with so much to local communities and wider communities of interest. Yet, there are many gaps. Rainie explores those gaps and highlights areas where libraries and information services add value to the participants in their communities. 
  • Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  • The info ecology changes thanks to rise of internet/broadband. Volume of information rises 20-30% per year. Never had anything close to this in human history.Velocity of information increases, especially in groups. Personally relevant news speeds up as people customize personal feeds, alerts, listservs, group communications.Vibrance of information/media increases as bandwidth increases and computing power grows so media experiences become more immersive and compellingValence/relevance of information grows in the era of the “Daily Me” and “Daily Us” and custom feeds. 2 mins
  • Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
  • This is the way Pew Internet measures content creation….
  • The change wrought by mobile is that people are perpetually connected and pervasively available. It means that media and people are available anywhere with any device on any of three screens. Quick tout of Nielsen 3-Screen research (unless you want to do that) and how this shifts the venues and times of people’s encounters with media. Consumers run the playlist now, not the media companies. This changes people’s sense of place (and placelessness) and present. They can be with any one at any time and this creates the reality of “absent presence”.
  • In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that.The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.
  • How Libraries Add Value - CIL 2011

    1. 1. How libraries add value to communities<br />Lee Rainie, Director, Pew Internet Project<br />3.23.11<br />Computers in Libraries – Washington, D.C. <br />Email:<br />Twitter: @Lrainie<br />
    2. 2. Internet and Broadband Revolution<br />2<br />
    3. 3.
    4. 4. 70% <br />66% <br />
    5. 5. Broadband adoption by community type<br />
    6. 6. Demographic factors correlated w/ broadband adoption<br />10/5/2010<br />6<br />Trends in Home Broadband Adoption<br />
    7. 7. Consequences for info ecosystem<br />Volume<br />Velocity<br />Valence /<br />Relevance<br />Vibrance<br />
    8. 8. Consequences for info ecosystem<br />Explosion of creators and niches<br />
    9. 9. Networked creators among internet users<br /><ul><li>62% are social networking site users
    10. 10. 55% share photos
    11. 11. 33% create content tags
    12. 12. 32% contribute rankings and ratings
    13. 13. 30% share personal creations
    14. 14. 26% post comments on sites and blogs
    15. 15. 15% have personal website
    16. 16. 15% are content remixers
    17. 17. 14% are bloggers
    18. 18. 12% use Twitter
    19. 19. 4%-17%??? use location-sharing services</li></li></ul><li>Big challenge for librariesAtoms bits<br />Collections <br />are <br />disrupted<br />
    20. 20. Big value-add by libraries1 – Cover access divides<br />44% of those living below the poverty line used library connections<br />61% of those ages 14-24 used them for school<br />54% of poor senior citizens used library connections for health/wellness needs<br />63% used library connections to help others<br />Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS<br /><br />
    21. 21. Big value-add by libraries2 – Cover participatory divides<br />2/3 of library connection users sought assistance from library staff<br />60% of library connectors use them for social purposes<br />42% for education purposes<br />40% for jobs/career purposes<br />37% health and wellness purposes<br />33% for community engagement<br />Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS<br /><br />
    22. 22. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online<br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />13<br />Trends in Home Broadband Adoption<br />
    23. 23. Wireless Connectivity Revolution<br />14<br />
    24. 24. Cell phone owners – 85% adults<br />96% <br />90% <br />85% <br />58% <br />Urban-84% Suburban-86% Rural-77%<br />
    25. 25. 2/22/2011<br />16<br />
    26. 26. Mobile internet connectors – 57% adults<br />62% <br />59% <br />55% <br />Urban-60% Suburban-60% Rural-43%<br />
    27. 27. Demographic factors related to mobile connectivity<br />10/5/2010<br />18<br />Trends in Home Broadband Adoption<br />
    28. 28. Cell owners are doing more with their phones than ever before<br />2/22/2011<br />19<br />
    29. 29. Cell phones as social tools<br />% of cell owners<br />54% send photo or video <br />23% access a social networking site<br />20% watch a video <br />15% post a photo/video online <br />11% have purchased a product<br />11% charitable donation by text <br />10% status update service such as Twitter<br />2/22/2011<br />20<br />
    30. 30. What about apps?<br />Just two-thirds of this group actually uses the apps on their phone<br />App User Profile:<br /><ul><li>Male
    31. 31. Young
    32. 32. Well educated/affluent</li></ul>2/22/2011<br />21<br />
    33. 33. 55% of adults own laptops – <br />up from 30% in 2006<br />50% of adults own DVRs – <br />up from 3% in 2002<br />45% of adults own MP3 players – <br />up from 11% in 2005<br />42% of adults own game consoles<br />7% of adults own e-book readers - Kindle<br />7% of adults own tablet computer – iPad<br />doubled in 6 months<br />
    34. 34. Consequences for info ecosystem<br />Any device<br />Anywhere <br />Place<br /> Alone together<br />Presence<br />Any time <br />
    35. 35. Big challenge for librariesPeople come to us We go to people <br />The library as <br />place becomes <br />the library <br />as placeless<br />resource <br />
    36. 36. Big value-add by librariesHelp navigate and “make peace” with info<br />Apps vs. web vs. traditional resource locators<br />Access to real-time information<br />Context of information – augmented reality<br />Sanctuary – quiet space<br />
    37. 37. Social Networking Revolution<br />26<br />
    38. 38. The social networking population is more diverse than you might think<br />5x<br />5x<br />7x<br />5x<br />2/22/2011<br />27<br />
    39. 39. Demographic factors correlated w/ SNS use<br />10/5/2010<br />28<br />Trends in Home Broadband Adoption<br />
    40. 40. Online video<br />What You Need to Know:<br /><ul><li>69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
    41. 41. 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites</li></ul>2/22/2011<br />29<br />
    42. 42. Video creation<br />What You Need to Know:<br /><ul><li>14% of adult internet users have posted video online
    43. 43. Up from 8% in 2007
    44. 44. Biggest growth among older adults, women</li></ul>2/22/2011<br />30<br />
    45. 45. Online social networks + ubiquitous mobility<br />Allows for immediate, spontaneous creation of networks<br />Gives people a sense that there are more “friends” in their networks that they can access when they have needs<br />Social Dashboard <br />Pervasive Awareness<br />2/22/2011<br />31<br />
    46. 46. Big shift for librariesExpertise and influence shifts to networks<br />Share the <br />stage with <br />amateur <br />experts<br />
    47. 47. Big value-add by libraries1 - Can be embedded in … <br />Attention zones<br />Continuous partial attention<br />Deep dives<br />Info-snacking<br />Day dreaming???<br />Media zones<br />Social streams<br />Immersive<br />Creative / participatory<br />Study / work<br />
    48. 48. Big value-add by libraries2 – Can be nodes in social networks<br />As sentries – word of mouth matters more<br />As information evaluators – they vouch for/discredit a business’s credibility and authenticity<br />As forums for action – everybody’s a broadcaster/publisher<br />
    49. 49. Cosmic big value-add by libraries1 – Can be teachers of new literacies <br /> - screen literacy - graphics and symbols<br /> - navigation literacy<br /> - connections and context literacy<br /> - skepticism<br /> - value of contemplative time<br /> - how to create content<br /> - ethical behavior in new world<br />
    50. 50. Cosmic big value-add by libraries2 – Can help fill in civic gaps<br /> - the big sort among institutions: public, private, non-profit reimagining roles<br />- the big sort on news and information landscape<br /> - the big empowerment and move to networked individuals<br />
    51. 51. Be not afraid<br />