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How libraries add value to communities<br />Lee Rainie, Director, Pew Internet Project<br />3.23.11<br />Computers in Libr...
Internet and Broadband Revolution<br />2<br />
70% <br />66% <br />
Broadband adoption by community type<br />
Demographic factors correlated w/ broadband adoption<br />10/5/2010<br />6<br />Trends in Home Broadband Adoption<br />
Consequences for info ecosystem<br />Volume<br />Velocity<br />Valence /<br />Relevance<br />Vibrance<br />
Consequences for info ecosystem<br />Explosion of creators and niches<br />
Networked creators among internet users<br /><ul><li>62% are social networking site users
55% share photos
 33% create content tags
 32% contribute rankings and ratings
 30% share personal creations
 26% post comments on sites and blogs
 15% have personal website
 15% are content remixers
14% are bloggers
 12% use Twitter
4%-17%??? use location-sharing services</li></li></ul><li>Big challenge for librariesAtoms                bits<br />Collec...
Big value-add by libraries1 – Cover access divides<br />44% of those living below the poverty line used library connection...
Big value-add by libraries2 – Cover participatory divides<br />2/3 of library connection users sought assistance from libr...
But there is more libraries can do: Relevance & digital literacy are primary factors for not going online<br />Source: Pew...
Wireless Connectivity Revolution<br />14<br />
Cell phone owners – 85% adults<br />96% <br />90% <br />85% <br />58% <br />Urban-84%    Suburban-86%    Rural-77%<br />
2/22/2011<br />16<br />
Mobile internet connectors – 57% adults<br />62% <br />59% <br />55% <br />Urban-60%    Suburban-60%    Rural-43%<br />
Demographic factors related to mobile connectivity<br />10/5/2010<br />18<br />Trends in Home Broadband Adoption<br />
Cell owners are doing more with their phones than ever before<br />2/22/2011<br />19<br />
Cell phones as social tools<br />% of cell owners<br />54% send photo or video <br />23% access a social networking site<b...
What about apps?<br />Just two-thirds of this group actually uses the apps on their phone<br />App User Profile:<br /><ul>...
Young
Well educated/affluent</li></ul>2/22/2011<br />21<br />
55% of adults own laptops – <br />up from 30% in 2006<br />50% of adults own DVRs – <br />up from 3% in 2002<br />45% of a...
Consequences for info ecosystem<br />Any device<br />Anywhere <br />Place<br /> Alone together<br />Presence<br />Any time...
Big challenge for librariesPeople come to us             We go to people       <br />The library as <br />place becomes <b...
Big value-add by librariesHelp navigate and “make peace” with info<br />Apps vs. web vs. traditional resource locators<br ...
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How Libraries Add Value - CIL 2011

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You can also watch Lee Rainie's keynote at CIL 2011 at http://www.ustream.tv/recorded/13511408

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How Libraries Add Value - CIL 2011

  1. 1. How libraries add value to communities<br />Lee Rainie, Director, Pew Internet Project<br />3.23.11<br />Computers in Libraries – Washington, D.C. <br />Email: Lrainie@pewinternet.org<br />Twitter: @Lrainie<br />
  2. 2. Internet and Broadband Revolution<br />2<br />
  3. 3.
  4. 4. 70% <br />66% <br />
  5. 5. Broadband adoption by community type<br />
  6. 6. Demographic factors correlated w/ broadband adoption<br />10/5/2010<br />6<br />Trends in Home Broadband Adoption<br />
  7. 7. Consequences for info ecosystem<br />Volume<br />Velocity<br />Valence /<br />Relevance<br />Vibrance<br />
  8. 8. Consequences for info ecosystem<br />Explosion of creators and niches<br />
  9. 9. Networked creators among internet users<br /><ul><li>62% are social networking site users
  10. 10. 55% share photos
  11. 11. 33% create content tags
  12. 12. 32% contribute rankings and ratings
  13. 13. 30% share personal creations
  14. 14. 26% post comments on sites and blogs
  15. 15. 15% have personal website
  16. 16. 15% are content remixers
  17. 17. 14% are bloggers
  18. 18. 12% use Twitter
  19. 19. 4%-17%??? use location-sharing services</li></li></ul><li>Big challenge for librariesAtoms bits<br />Collections <br />are <br />disrupted<br />
  20. 20. Big value-add by libraries1 – Cover access divides<br />44% of those living below the poverty line used library connections<br />61% of those ages 14-24 used them for school<br />54% of poor senior citizens used library connections for health/wellness needs<br />63% used library connections to help others<br />Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS<br /> http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf<br />
  21. 21. Big value-add by libraries2 – Cover participatory divides<br />2/3 of library connection users sought assistance from library staff<br />60% of library connectors use them for social purposes<br />42% for education purposes<br />40% for jobs/career purposes<br />37% health and wellness purposes<br />33% for community engagement<br />Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS<br /> http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf<br />
  22. 22. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online<br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />13<br />Trends in Home Broadband Adoption<br />
  23. 23. Wireless Connectivity Revolution<br />14<br />
  24. 24. Cell phone owners – 85% adults<br />96% <br />90% <br />85% <br />58% <br />Urban-84% Suburban-86% Rural-77%<br />
  25. 25. 2/22/2011<br />16<br />
  26. 26. Mobile internet connectors – 57% adults<br />62% <br />59% <br />55% <br />Urban-60% Suburban-60% Rural-43%<br />
  27. 27. Demographic factors related to mobile connectivity<br />10/5/2010<br />18<br />Trends in Home Broadband Adoption<br />
  28. 28. Cell owners are doing more with their phones than ever before<br />2/22/2011<br />19<br />
  29. 29. Cell phones as social tools<br />% of cell owners<br />54% send photo or video <br />23% access a social networking site<br />20% watch a video <br />15% post a photo/video online <br />11% have purchased a product<br />11% charitable donation by text <br />10% status update service such as Twitter<br />2/22/2011<br />20<br />
  30. 30. What about apps?<br />Just two-thirds of this group actually uses the apps on their phone<br />App User Profile:<br /><ul><li>Male
  31. 31. Young
  32. 32. Well educated/affluent</li></ul>2/22/2011<br />21<br />
  33. 33. 55% of adults own laptops – <br />up from 30% in 2006<br />50% of adults own DVRs – <br />up from 3% in 2002<br />45% of adults own MP3 players – <br />up from 11% in 2005<br />42% of adults own game consoles<br />7% of adults own e-book readers - Kindle<br />7% of adults own tablet computer – iPad<br />doubled in 6 months<br />
  34. 34. Consequences for info ecosystem<br />Any device<br />Anywhere <br />Place<br /> Alone together<br />Presence<br />Any time <br />
  35. 35. Big challenge for librariesPeople come to us We go to people <br />The library as <br />place becomes <br />the library <br />as placeless<br />resource <br />
  36. 36. Big value-add by librariesHelp navigate and “make peace” with info<br />Apps vs. web vs. traditional resource locators<br />Access to real-time information<br />Context of information – augmented reality<br />Sanctuary – quiet space<br />
  37. 37. Social Networking Revolution<br />26<br />
  38. 38. The social networking population is more diverse than you might think<br />5x<br />5x<br />7x<br />5x<br />2/22/2011<br />27<br />
  39. 39. Demographic factors correlated w/ SNS use<br />10/5/2010<br />28<br />Trends in Home Broadband Adoption<br />
  40. 40. Online video<br />What You Need to Know:<br /><ul><li>69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
  41. 41. 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites</li></ul>2/22/2011<br />29<br />
  42. 42. Video creation<br />What You Need to Know:<br /><ul><li>14% of adult internet users have posted video online
  43. 43. Up from 8% in 2007
  44. 44. Biggest growth among older adults, women</li></ul>2/22/2011<br />30<br />
  45. 45. Online social networks + ubiquitous mobility<br />Allows for immediate, spontaneous creation of networks<br />Gives people a sense that there are more “friends” in their networks that they can access when they have needs<br />Social Dashboard <br />Pervasive Awareness<br />2/22/2011<br />31<br />
  46. 46. Big shift for librariesExpertise and influence shifts to networks<br />Share the <br />stage with <br />amateur <br />experts<br />
  47. 47. Big value-add by libraries1 - Can be embedded in … <br />Attention zones<br />Continuous partial attention<br />Deep dives<br />Info-snacking<br />Day dreaming???<br />Media zones<br />Social streams<br />Immersive<br />Creative / participatory<br />Study / work<br />
  48. 48. Big value-add by libraries2 – Can be nodes in social networks<br />As sentries – word of mouth matters more<br />As information evaluators – they vouch for/discredit a business’s credibility and authenticity<br />As forums for action – everybody’s a broadcaster/publisher<br />
  49. 49. Cosmic big value-add by libraries1 – Can be teachers of new literacies <br /> - screen literacy - graphics and symbols<br /> - navigation literacy<br /> - connections and context literacy<br /> - skepticism<br /> - value of contemplative time<br /> - how to create content<br /> - ethical behavior in new world<br />
  50. 50. Cosmic big value-add by libraries2 – Can help fill in civic gaps<br /> - the big sort among institutions: public, private, non-profit reimagining roles<br />- the big sort on news and information landscape<br /> - the big empowerment and move to networked individuals<br />
  51. 51. Be not afraid<br />

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