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The 10 Most Important Insights from Pew Internet’s Library Research Lee Rainie - @lrainie Director Pew Research Center’s Internet & American Life Project Presented to: Computers and Libraries April 9, 2013

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1) Libraries are beloved • 91% say libraries are important to their communities • 76% say libraries are important to them and their families Robert Dawson photography - Library Road Triphttp://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons /

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1a) Libraries stack up well vs. others How confident? How important? 63 28Library to community 3

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2) People like librarians• 98% of “ever” library visitors say interactions are “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian

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3) Libraries have rebranded themselves as tech hubs • 80% of Americans say borrowing books is a “very important” service libraries provide • 80% say reference librarians are a “very important” service • 77% say free access to computers and the internet is a “very important” service

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4) E-book reading is growing;borrowing is just getting started • Late 2011: 16% of American adults read an e-book in past year – now: 23% ---- • 30% of e-content readers say they are reading more now --- • Late 2012: 5% of Americans 16+ have borrowed e-book from library in last year • Growing awareness that this is library feature: now 31% of public

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Rise of e-reading devices50% Ebook reader Tablet Has either tablet or Ebook reader 40%40% 33% 31%30% 25% 26%20% 18% 19% 17% 12% 10% 10%10% 8% 6% 4% 3%0% May-10 May-11 Dec-11 Nov-12 Jan-13

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5) People are open to even more tech at libraries Very likely Somewhat likely Not too likely or not at all likely An online research service ("ask a librarian") 37 36 26 Cell app to use/view library services 35 28 35 Program to try out new tech devices/apps 35 34 29 Cell GPS app that helps locate material inside library 34 28 36 Library kiosks in community to check out books, movies 33 30 35 Personalized accounts that give book recommendations 29 35 34 Classes on how to download library e-books 28 29 41 E-book readers loaded books you want to read 26 32 39Digital media lab to create/upload new content like movies or e-books 26 32 40 Instruction on how to use e-book reading devices 23 28 48 0 20 40 60 80 10

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6) African-Americans and Latinos are esp. enthusiastic Whites Blacks Hispanics80% 57% 57% 58% 56% 51%60% 50% 49% 46% 43% 43%40% 29% 28% 28% 29% 19%20%0% Cell app that allows you to An online research service Program that allowed Classes on how to Kiosks/“redboxes” use library services where you could ask people to try out new tech download library e-books throughout community to questions of librarians devices/apps check out books/movies80%60% 55% 45% 44% 43% 42% 43% 38% 37% 38% 41%40% 28% 23% 19% 20% 18%20%0% Media lab to E-book readers loaded Cell GPS app that helps Instruction on how to Customized online create/upload new books you want to you locate material use e-book reading recommendations digital content like read inside library devices based on your past movies, your e-books library activity

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7) The public invites you to be more engaged in knotty problems Should definitely do Should maybe do Should definitely not do Coordinate more with local schools 85 11 2 Free literacy programs 82 14 3 Separate spaces for different services 61 27 9 Have more comfortable spaces 59 28 9 Offer more e-books 53 30 5 Offer more interactive learning experiences 47 38 12 Help users digitize material 43 39 14 Move most library services online 42 34 19 Make most services automated 41 36 20Move some books/stacks out of public locations 20 39 36 0 20 40 60 80 100

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8) Libraries have a PR problem / opportunity • 22% say that they know all or most of the services their libraries offer • 46% say they know some of what their libraries offer • 31% said they know not much or nothing at all of what their libraries offer

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9) There is churn in library use Reasons library use INCREASED (26%) Reasons library use DECREASED (22%)Enjoy taking their children, grandchildren 26% Can get books, do research online andDo research and use reference materials 14% 40% the internet is more convenientBorrow books more 12%Student 10% Library is not as useful because my children have grown, Im retired, Im no 16%Use library computers and internet 8% longer a studentHave more time to read now, retired 6% Too busy, no time 12%To save money 6% Cant get to library, moved, dont know 9%Good selection and variety 5% where library isE-books, audio books, media are available 5% Prefer e-books 6%Convenient 5% Prefer to buy books or get books from 5% friendsReading more now 5% Not interested 4%Library events and activities 4% Health issues 3%Good library and helpful staff 3% Dont read much these days 3%Quiet, relaxing time, social locale 2% Dont like local library or staff 3%Use for my job 2% Children are too young 2%

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10) There is a truly detached population out there that matters to you • 20% never saw a family member use a library when they were growing up • 16% have never visited a library • 23% didn’t read a book last 12 months

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How you can help us• Sign up to participate in our research (and encourage your friends!): http://libraries.pewinternet.org/participate/• Write us: What Pew Internet should study next

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Libraries.pewinternet.orgLee RainieEmail: lrainie@pewinternet.orgTwitter: @LrainieKathryn ZickuhrEmail: kzickuhr@pewinternet.orgTwitter: @kzickuhrKristen PurcellEmail: @kpurcell@pewinternet.orgTwitter: @kristenpurcell