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Fox Mobile Health 2011

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Mobile health trends based on Pew Internet survey data.

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Fox Mobile Health 2011

  1. 1. What Really WorksMay 4, 2011@SusannahFox#mh11<br />
  2. 2. The view from the Web 2.0 Summit, 2010<br />
  3. 3. “Your map is wrong” – Mark Zuckerberg<br />
  4. 4. The view from Europe, 1489<br />
  5. 5. 6 in 10 U.S. adults go online wirelessly<br />Nov 2010 survey<br />
  6. 6. 85% of U.S. adults have a cell phone<br />Teens data Sept 2009; adults data Nov 2010<br />
  7. 7. 1 in 4 adults use apps<br />All adults<br />85% use cell phones<br />35% have apps<br />24% use apps<br />May 2010 and Nov 2010 surveys <br />
  8. 8. Mobile reaches a different audience<br />4 in 10 U.S. adults have used their cell phones to access the internet:<br />48% of African Americans<br />40% of Latinos<br />31% of whites<br />1 in 4 U.S. adults used their cell phones for political activities during the 2010 election:<br />36% of African Americans<br />25% of Latinos and whites<br />November 2010 survey <br />
  9. 9. Mobile health<br />15% of U.S. adults have used their cell phones to look for health information:<br />28% of 18-29 year-olds <br />16% of 30-49 year-olds<br />6% of those ages 50+<br />21% of Latinos<br />15% of African Americans<br />13% of non-Hispanic whites<br />September 2010 survey <br />
  10. 10. Peer-to-peer health care<br />The online conversation about health is being driven forward by two significant trends identified by the Pew Internet Project:<br />The Mobile Difference<br />The Diagnosis Difference<br />
  11. 11. “In God we trust. All others must bring data.” <br />– W. Edwards Deming<br />
  12. 12. Free data!<br />All of our reports, data sets, presentations, etc. are on our site:<br />http://www.pewinternet.org<br />Quick data questions:<br />@SusannahFox<br />

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