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Digital Divides 2016
Lee Rainie
Director Internet, Science and Technology Research
7.14.16
IGF-USA
Non-partisan, independent, non-advocacy, no policy
positions
July 14, 2016 www.pewresearch.org 3
Household income
July 14, 2016 4www.pewresearch.org
Internet users by household income (Pew Research 2016)
87
78
87 94 98 96 99
0
10
20
30
...
July 14, 2016 5www.pewresearch.org
Internet users over time by household income (Pew
Research)
34
36
39
41
44
48
52
58
54
...
July 14, 2016 6www.pewresearch.org
Home broadband users by household income (Pew Research
2016)
67
45
68
81
90 87 88
0
10
...
July 14, 2016 7www.pewresearch.org
Mobile connectors by household income (Pew Research 2016)
77
67 73
83 89 92 96
0
10
20
...
July 14, 2016 8www.pewresearch.org
Smartphone owners by household income (Pew Research 2016)
69
53
71 76
86 88 90
0
10
20
...
July 14, 2016 www.pewresearch.org 9
Educational attainment
July 14, 2016 10www.pewresearch.org
Internet users by education (Pew Research 2016)
87
61
82
94 96
0
10
20
30
40
50
60
70
...
July 14, 2016 11www.pewresearch.org
Internet users over time by education (Pew Research)
78
81
83
85 86
88
91 92 93 94 93 ...
July 14, 2016 12www.pewresearch.org
Home broadband users by education (Pew Research 2016)
67
22
56
75
88
0
10
20
30
40
50
...
July 14, 2016 13www.pewresearch.org
Mobile connectors by education (Pew Research 2016)
77
56
70
83 87
0
10
20
30
40
50
60
...
July 14, 2016 14www.pewresearch.org
Smartphone owners by education (Pew Research 2016)
69
36
61
77 82
0
10
20
30
40
50
60
...
July 14, 2016 www.pewresearch.org 15
Race and ethnicity
July 14, 2016 16www.pewresearch.org
Internet users by race/ethnicity (Pew Research 2016)
87 89
81 81
0
10
20
30
40
50
60
7...
July 14, 2016 17www.pewresearch.org
Internet users by race/ethnicity over time (Pew Research)
53
57
60
63
65
68
72
75 75
7...
July 14, 2016 18www.pewresearch.org
Home broadband users by race/ethnicity (Pew Research 2016)
67 73
55
47
0
10
20
30
40
5...
July 14, 2016 19www.pewresearch.org
Mobile connectors by race/ethnicity (Pew Research 2016)
77 76 77 79
0
10
20
30
40
50
6...
July 14, 2016 20www.pewresearch.org
Smartphone owners by race/ethnicity (Pew Research
2016)
69 69 63 68
0
10
20
30
40
50
6...
July 14, 2016 www.pewresearch.org 21
Age
July 14, 2016 22www.pewresearch.org
Internet use by age (Pew Research 2016)
87
97 95
83
66
0
10
20
30
40
50
60
70
80
90
10...
July 14, 2016 23www.pewresearch.org
Internet use by age over time (Pew Research)
70
72
76
78 77
82
86
89 89
92 92
94
96 97...
July 14, 2016 24www.pewresearch.org
Home broadband by age (Pew Research 2016)
67
75 74 67
47
0
10
20
30
40
50
60
70
80
90
...
July 14, 2016 25www.pewresearch.org
Mobile connectors by age (Pew Research 2016)
77
96 90
68
45
0
10
20
30
40
50
60
70
80
...
July 14, 2016 26www.pewresearch.org
Smartphone ownership by age (Pew Research 2016
69
91
81
60
34
0
10
20
30
40
50
60
70
8...
July 14, 2016 www.pewresearch.org 27
Community type
July 14, 2016 28www.pewresearch.org
Internet use by community type (Pew Research 2016)
87 89 89
80
0
10
20
30
40
50
60
70
...
July 14, 2016 29www.pewresearch.org
Internet use by community type over time (Pew Research)
53
55
61
64 65
68
71
75 75 73
...
July 14, 2016 Census Bureau 30
July 14, 2016 31www.pewresearch.org
Home broadband by community type (Pew Research 2016)
67 67 71
56
0
10
20
30
40
50
60
7...
July 14, 2016 32www.pewresearch.org
Mobile connectors by community type (Pew Research
2016)
77 82 78
67
0
10
20
30
40
50
6...
July 14, 2016 33www.pewresearch.org
Smartphone owners by community type (Pew Research 2016)
69 74 70
59
0
10
20
30
40
50
6...
Disability and language preference (Pew Research)
54%
41%
81%
69%
0%
20%
40%
60%
80%
100%
Use internet Broadband at
home
T...
July 14, 2016 www.pewresearch.org 35
Changes in
connectivity
Plateauing of broadband adoption
7/14/2016 36
Shift by some towards wireless connectivity
- 13% of adults have
smartphone but no
home broadband
- 15% have limited
optio...
Older reasons why they don’t have broadband
Just not interested 21%
Don’t have a computer 13
Too difficult/frustrating 10
...
Newer reasons why they don’t have broadband
Most newcomers would need assistance
Would need
someone to
help me
63%
Know enough
to go online
on my own
17%
Would not
wa...
7/14/2016 41
Privacy and trust matter post-Snowden
• 30% of adults have taken
at least one step to hide
or shield their
in...
Divides now involve digital skills and readiness
• 60% say this statement describes them “very well” or “somewhat
well”:
“...
Thank you!
7/14/2016 43
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Digital Divides 2016 - Internet Governance Forum

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Lee Rainie is giving a keynote address at the Internet Governance Forum, discussing the digital divide that exists in 2016.

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Digital Divides 2016 - Internet Governance Forum

  1. 1. Digital Divides 2016 Lee Rainie Director Internet, Science and Technology Research 7.14.16 IGF-USA
  2. 2. Non-partisan, independent, non-advocacy, no policy positions
  3. 3. July 14, 2016 www.pewresearch.org 3 Household income
  4. 4. July 14, 2016 4www.pewresearch.org Internet users by household income (Pew Research 2016) 87 78 87 94 98 96 99 0 10 20 30 40 50 60 70 80 90 100 All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K
  5. 5. July 14, 2016 5www.pewresearch.org Internet users over time by household income (Pew Research) 34 36 39 41 44 48 52 58 54 60 61 64 71 72 74 74 58 60 64 66 68 71 75 74 78 79 80 85 87 86 86 89 72 75 76 81 83 85 86 86 88 92 88 90 93 93 93 96 81 84 85 87 88 91 92 93 95 95 95 97 97 97 96 97 0 20 40 60 80 100 2000 2005 2010 2015 Less than $30K $30K-$49,999 $50K-$74,999 $75K+ %
  6. 6. July 14, 2016 6www.pewresearch.org Home broadband users by household income (Pew Research 2016) 67 45 68 81 90 87 88 0 10 20 30 40 50 60 70 80 90 100 All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K
  7. 7. July 14, 2016 7www.pewresearch.org Mobile connectors by household income (Pew Research 2016) 77 67 73 83 89 92 96 0 10 20 30 40 50 60 70 80 90 100 All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K
  8. 8. July 14, 2016 8www.pewresearch.org Smartphone owners by household income (Pew Research 2016) 69 53 71 76 86 88 90 0 10 20 30 40 50 60 70 80 90 100 All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K
  9. 9. July 14, 2016 www.pewresearch.org 9 Educational attainment
  10. 10. July 14, 2016 10www.pewresearch.org Internet users by education (Pew Research 2016) 87 61 82 94 96 0 10 20 30 40 50 60 70 80 90 100 All adults < HS HS dip. Some coll Coll grad +
  11. 11. July 14, 2016 11www.pewresearch.org Internet users over time by education (Pew Research) 78 81 83 85 86 88 91 92 93 94 93 94 96 96 96 95 67 68 73 75 76 79 83 85 86 87 87 89 91 92 91 90 40 43 48 51 53 57 61 65 65 68 67 72 75 76 76 79 19 21 24 25 27 30 37 40 38 40 41 50 55 60 55 68 0 20 40 60 80 100 2000 2005 2010 2015 College+ Some college HS grad Less than HS %
  12. 12. July 14, 2016 12www.pewresearch.org Home broadband users by education (Pew Research 2016) 67 22 56 75 88 0 10 20 30 40 50 60 70 80 90 100 All adults < High school HS diploma Some college College degree+
  13. 13. July 14, 2016 13www.pewresearch.org Mobile connectors by education (Pew Research 2016) 77 56 70 83 87 0 10 20 30 40 50 60 70 80 90 100 All adults < HS HS dip. Some coll Coll grad +
  14. 14. July 14, 2016 14www.pewresearch.org Smartphone owners by education (Pew Research 2016) 69 36 61 77 82 0 10 20 30 40 50 60 70 80 90 100 All adults < HS HS dip. Some coll Coll grad +
  15. 15. July 14, 2016 www.pewresearch.org 15 Race and ethnicity
  16. 16. July 14, 2016 16www.pewresearch.org Internet users by race/ethnicity (Pew Research 2016) 87 89 81 81 0 10 20 30 40 50 60 70 80 90 100 All White Black Hispanic
  17. 17. July 14, 2016 17www.pewresearch.org Internet users by race/ethnicity over time (Pew Research) 53 57 60 63 65 68 72 75 75 79 78 81 84 85 85 87 38 40 47 50 49 53 59 64 63 69 68 73 77 79 79 79 72 73 73 74 77 77 85 84 89 90 88 91 95 95 97 46 50 58 58 61 67 73 76 74 68 70 73 79 81 81 81 0 20 40 60 80 100 2000 2005 2010 2015 White, non-Hispanic Black, non-Hispanic Asian, non-Hispanic Hispanic %
  18. 18. July 14, 2016 18www.pewresearch.org Home broadband users by race/ethnicity (Pew Research 2016) 67 73 55 47 0 10 20 30 40 50 60 70 80 90 100 All White Black Hispanic
  19. 19. July 14, 2016 19www.pewresearch.org Mobile connectors by race/ethnicity (Pew Research 2016) 77 76 77 79 0 10 20 30 40 50 60 70 80 90 100 All White Black Hispanic
  20. 20. July 14, 2016 20www.pewresearch.org Smartphone owners by race/ethnicity (Pew Research 2016) 69 69 63 68 0 10 20 30 40 50 60 70 80 90 100 All White Black Hispanic
  21. 21. July 14, 2016 www.pewresearch.org 21 Age
  22. 22. July 14, 2016 22www.pewresearch.org Internet use by age (Pew Research 2016) 87 97 95 83 66 0 10 20 30 40 50 60 70 80 90 100 All 18-29 30-49 50-64 65+
  23. 23. July 14, 2016 23www.pewresearch.org Internet use by age over time (Pew Research) 70 72 76 78 77 82 86 89 89 92 92 94 96 97 97 97 61 65 70 72 75 77 82 85 84 84 84 87 91 92 92 92 46 50 54 56 61 65 70 71 72 75 74 77 79 81 81 83 14 14 18 22 24 27 32 35 38 40 43 46 54 56 57 60 0 20 40 60 80 100 2000 2005 2010 2015 18-29 30-49 50-64 65 or older %
  24. 24. July 14, 2016 24www.pewresearch.org Home broadband by age (Pew Research 2016) 67 75 74 67 47 0 10 20 30 40 50 60 70 80 90 100 All 18-29 30-49 50-64 65+
  25. 25. July 14, 2016 25www.pewresearch.org Mobile connectors by age (Pew Research 2016) 77 96 90 68 45 0 10 20 30 40 50 60 70 80 90 100 All 18-29 30-49 50-64 65+
  26. 26. July 14, 2016 26www.pewresearch.org Smartphone ownership by age (Pew Research 2016 69 91 81 60 34 0 10 20 30 40 50 60 70 80 90 100 All 18-29 30-49 50-64 65+
  27. 27. July 14, 2016 www.pewresearch.org 27 Community type
  28. 28. July 14, 2016 28www.pewresearch.org Internet use by community type (Pew Research 2016) 87 89 89 80 0 10 20 30 40 50 60 70 80 90 100 All adults Urban Suburban Rural
  29. 29. July 14, 2016 29www.pewresearch.org Internet use by community type over time (Pew Research) 53 55 61 64 65 68 71 75 75 73 77 80 84 86 85 87 56 59 63 65 67 69 73 77 77 76 79 82 84 85 85 87 42 46 49 51 53 58 62 63 63 68 70 73 76 78 79 79 0 20 40 60 80 100 2000 2005 2010 2015 Urban Suburban Rural
  30. 30. July 14, 2016 Census Bureau 30
  31. 31. July 14, 2016 31www.pewresearch.org Home broadband by community type (Pew Research 2016) 67 67 71 56 0 10 20 30 40 50 60 70 80 90 100 All adults Urban Suburban Rural
  32. 32. July 14, 2016 32www.pewresearch.org Mobile connectors by community type (Pew Research 2016) 77 82 78 67 0 10 20 30 40 50 60 70 80 90 All adults Urban Suburban Rural
  33. 33. July 14, 2016 33www.pewresearch.org Smartphone owners by community type (Pew Research 2016) 69 74 70 59 0 10 20 30 40 50 60 70 80 All adults Urban Suburban Rural
  34. 34. Disability and language preference (Pew Research) 54% 41% 81% 69% 0% 20% 40% 60% 80% 100% Use internet Broadband at home Those with disabilities All adults Sept. 2010 - http://bit.ly/1b2G69P 71% 38% 86% 70% 0% 20% 40% 60% 80% 100% Use internet Broadband at home Spanish preferers All adults Sept. 2013 - unpublished
  35. 35. July 14, 2016 www.pewresearch.org 35 Changes in connectivity
  36. 36. Plateauing of broadband adoption 7/14/2016 36
  37. 37. Shift by some towards wireless connectivity - 13% of adults have smartphone but no home broadband - 15% have limited options for going online other than by using smartphone - 7% are totally “smartphone dependent” 15% of young adults 13% in poor h-holds 12% of blacks 13% of Latinos
  38. 38. Older reasons why they don’t have broadband Just not interested 21% Don’t have a computer 13 Too difficult/frustrating 10 Don’t know how/Don’t have skills 8 Too old to learn 8 Don’t have access 7 Too expensive 6 Don’t need it / Don’t want it 6 Think it’s a waste of time 4 Physically unable (e.g. poor eyesight or disabled) 4 Too busy/Just don’t have the time 3 Worried about privacy / viruses / spam / spyware / hackers 3 Summary of reasons Relevance (not interested + waste of time + too busy + don’t need/want) 34% Usability (difficult/frustrating + too old + don’t know how + physically unable + worried about virus/spam/hackers/etc. 32 Price (too expensive + don’t have computer) 19 Lack of availability / Access 7
  39. 39. Newer reasons why they don’t have broadband
  40. 40. Most newcomers would need assistance Would need someone to help me 63% Know enough to go online on my own 17% Would not want to start using internet (VOL.) 13% DK/Ref 6%
  41. 41. 7/14/2016 41 Privacy and trust matter post-Snowden • 30% of adults have taken at least one step to hide or shield their information from government since revelations in June 2013 • 22% have changed the patterns of their use of tech platforms • Most don’t know common tools like Tor, PGP, do- not-track browsers 18 17 15 15 13 13 9 25 Email accounts Search engines Social media sites Cell phones Mobile apps Text messages Landline phones Those who have changed at least one of these
  42. 42. Divides now involve digital skills and readiness • 60% say this statement describes them “very well” or “somewhat well”: “I find it difficult to know whether the information I find online is trustworthy.” • 46% say this statement describes them “very well” or “somewhat well”: “When I get a new electronic device, I usually need someone else to set it up or show me how to use it.” • 14% of internet users are not confident of their ability to do things online
  43. 43. Thank you! 7/14/2016 43

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