The Internet and Religion: The Great Disruption

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How Americans use digital technology and their implications for religious institutions.

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The Internet and Religion: The Great Disruption

  1. 1. To  Na0onal  Religious  Broadcasters   Nashville  –  February  24,  2014   The  Great  Disrup.on   Three  Digital  Revolu0ons  and  Those  Yet   to  Come     Lee  Rainie  -­‐  @lrainie   Director,  PRC  Internet  Project  
  2. 2. Big  points   •  We  live  in  a  world  of  “networked  individuals”   prac0cing  “networked  individualism”   •  Three  technology  revolu0ons  have  pushed   along    pre-­‐exis0ng  trends  towards  NI   •  People’s  experience  of  media  is  orchestrated   by  their  social  networks  and  expanded  by   social  media   •  The  next  technology  revolu0ons  are  clearly   evident  now  …  so  be  prepared  
  3. 3. 1)  We  live  in  a  world  of   “networked  individuals”  prac0cing   “networked  individualism”  
  4. 4. Networked  Individualism   The  move  to  looser,  far-­‐flung  networks  
  5. 5. Personal  networks  are:   More  important  –  trust,  influence  awareness   Differently  composed  –  segmented,  layered   Perform  new  func.ons  –  sentries,  evaluators,   audience  
  6. 6. But  it  is  not  just  technological  story   Other  drivers  are  changes  in  …   Iden.ty  shiIs  –  star.ng  with   religion  &  poli.cs   Family  life  changes   Business  structures  &  labor  shiIs   Transporta.on  &  living  paMerns   …  then  comes  technology  
  7. 7. 2)  Three  technology  revolu0ons   have  pushed  along    pre-­‐exis0ng   trends  towards  networked   individualism  
  8. 8. First:  Internet  and  broadband   Internet  adop0on  1995-­‐2014  
  9. 9. First:  Internet  and  broadband   Broadband  adop0on  2000-­‐2013   Dial-­‐up   Broadband   100%   70%   80%   60%   40%   3%   20%   0%   June   2000   April   March   March   April   March   March   March   April   2001   2002   2003   2004   2005   2006   2007   2008   April   2009   May   2010   Aug   2011   April   2012   May   2013  
  10. 10. Second:  Wireless  connec0vity   Mobile  –  90%  …  smartphone  58%  …  tablets  42%   326.4   Total  U.S.   popula.on:   319  million    2013  
  11. 11. Third:  Social  media   61%  of  all  adults   18-­‐29   100%   30-­‐49   50-­‐64   65+   %  of  internet  users   89%   78%   80%   60%   60%   43%   40%   20%   9%   7%   0%   6%   2005   1%   2006   2007   2008   2009   2010   2011   2012   2013  
  12. 12. 3)  People’s  experience  of  media  is   orchestrated  by  their  social  networks   and  expanded  by  social  media  
  13. 13. Impacts   •  Informa0on  flows  change  –  my  network,  my  playlist     •  Shibing  0me  and  acen0on   •  Changed  rela0onships  to  larger  ins0tu0ons   (including  media  organiza0ons)     –  Every  organiza0on  a  media  company  and  a  node   –  Every  individual  a  brand   •  Amateurs  rise  to  sit  alongside  and  some0mes   challenge  experts   •  Conversa0ons  and  disputes  are  much  more  drawn   out  
  14. 14. 4)  The  next  technology  revolu0ons  are   clearly  evident  now  …  so  be  prepared  
  15. 15. th  revolu0on  +++   4 •  Internet  fades  into  the  environment  as  the   “internet  of  things”  expands  and  “big  data”   mushrooms   •  Interfaces  change  –  gesture,  voice   •  Personal  connec0vity  grows     •  Search  expands  to  all  media   •  Surveillance  takes  new  forms   •  Personal  empowerment  develops  (3D  prin0ng)   –  Maker  culture  
  16. 16. Your  map  is  wrong  

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