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MINDSET doesn't cost much - Adding digital value to physical products and resources

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The potential of adding digital value to physical products and resources is enormous. Our mindsets just need to catch up with the commercial possibilities that today's technology offers.

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MINDSET doesn't cost much - Adding digital value to physical products and resources

  1. 1. MINDSET CREUNA DIGITAL BRIEFING 2012 DOESN’T COST MUCHADDING DIGITAL VALUE TO PHYSICAL PRODUCTS AND RESOURCES PETTER GREEN
  2. 2. MINDSET CREUNA DIGITAL BRIEFING 2012 DOESN’T COST MUCH technologyADDING DIGITAL VALUE TO PHYSICAL PRODUCTS AND RESOURCES PETTER GREEN
  3. 3. DIGITAL DEEPER INTO THE VALUE CORE
  4. 4. WE DO NOT SELL GOODS.WE DO NOT SELL SERVICES. WE SELL VALUE.
  5. 5. ARTICLE
  6. 6. VALUE
  7. 7. ARTICLE
  8. 8. VALUE
  9. 9. ARTICLE
  10. 10. VALUE
  11. 11. THE VALUE PROVIDER OF TOMORROW. TODAY.
  12. 12. FROM MEASUREMENTS TO COACHING MOTIVATION CHANNEL FOR VALUE ADDED SERVICES AND MORE VALUEWEIGHT CHANGES FROM DIGITAL ECOSYSTEMS
  13. 13. MORE PROFITABLE HIGHER UP IN VALUE-CHAIN From GPSes and tech communication... Transactional sales Strong focus on price Low margins Easily replaced
  14. 14. MORE PROFITABLE HIGHER UP IN VALUE-CHAIN From GPSes and tech communication... Transactional sales Strong focus on price Low margins Easily replaced ...to better road maintenance Relationship sales Higher margins Important partner Subscriptions Value added services
  15. 15. 1.ADAADCTAAGATTACAA
  16. 16. YOUR SMARTPHONE IS A MICROPHONE
  17. 17. ”Your movements are not effective. Improve follow through in your arms...Good. Start skating in 3-2-1, now.” EXPERT ADVICE.WHERE EVER YOU ARE. IN REAL-TIME.
  18. 18. EVEN BLOOD IS DATA.
  19. 19. ”In 5-20 years tennis without datawill not be possible.” -Eric Babolat, CEO Babolat
  20. 20. WHAT’S NEXT?
  21. 21. 2.AUGMENTED BEHAVIOR Strengthen your value proposition by integrating digital superpowers into your physical products and resources.
  22. 22. INTERNET IS LIKE STEROIDS!
  23. 23. AS LONG AS THERE IS VALUE...TECHNOLOGY IS SELDOM IN THE WAY
  24. 24. 3.CONTEXT Ecosystem What people and things are around? Situation Digital When and What platforms where does the and services need arise? are relevant?
  25. 25. 4.VALUE SHARINGGIFTING BENCHMARKINGSHARE RESOURCE SHARE POSITIVE RESULTS
  26. 26. MIX DIGITAL AND PHYSICAL VALUE
  27. 27. Petter GREENCMO ......................................................................... Info24www ......................................................... www.info24.seblogg ......................................... businessofthings.comepost............... petter.green@businessofthings.comtwitter ......................................................... @trepourage

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