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GLOBAL KICKSTART 
Ideas. Inventions. Journeys with purpose.
About us 
§ est. 2009 as a networked Think Tank 
§ Pool of 3000 talented partners 
§ We help businesses to excel by cre...
Summary 
§ Global kickstart offers an opportunity for Finnish and 
European technology startup companies for exploring 
a...
International growth - A culture shock 
§ Entering international markets multiplies complexity 
• Adopting/adjusting busi...
HOW WE CAN HELP
Business Development 
§ Formalizing and defining the product or service 
• What customer problem does it solve 
§ Go-To-...
Legal support 
§ Training and day-to-day mentoring 
§ Optimizing internal processes 
§ Draing contractual frameworks 
...
Industries 
Retail 
Media 
Manufactu 
ring 
Energy 
Etc. 
Information and Communications Technology 
USA, Middle East, Ger...
Recent cases 
§ Consulting and documenting greentech related Intellectual Property 
protection, and commercial Smart Grid...
The Team
Petra Söderling 
Petra Söderling, BBA (Helia University of Applied Sciences), MBA (Helsinki University 
of Technology), Ex...
Vesa Koivisto 
Vesa is an accomplished executive with extensive experience in international 
energy industry and its emerg...
Ginger Ancone 
Ms. Ancone has more than 15 years of successfully working with start-ups from the 
initial inception to com...
Yasin Hamed 
Yasin Hamed, at present co-founder and member of the 
board at Sfonge Oy. Seasoned technology business 
execu...
Dietmar Tallroth 
Dietmar Tallroth was trained as a lawyer in Germany and has worked in the IT and Mobile industry since 
...
+3000 partners
Let’s go Grow. 
petra@mobilebrainbank.com 
Web hp://mobilebrainbank.com 
Twier @MobileBrainBank 
Facebook.com/MobileBrai...
Global growth with Mobile Brain Bank
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Global growth with Mobile Brain Bank

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Mobile Brain Bank knows developers, startups, and growth companies. We understand how challenging it can be to bring your new products and services to international markets. We are here to assist you with your go-to-market strategies, defining and targeting the right customer base, and creating a business model that will be well received by international corporate customers.
Our sales network in Europe and USA are at your service, ready to reach out to business customers in telecommunications, energy, clean-tech, retail, media, logistics, manufacturing, and other industries.

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Global growth with Mobile Brain Bank

  1. 1. GLOBAL KICKSTART Ideas. Inventions. Journeys with purpose.
  2. 2. About us § est. 2009 as a networked Think Tank § Pool of 3000 talented partners § We help businesses to excel by creating and executing new technology strategies § Offices in New York, Oulu and Helsinki Covered in
  3. 3. Summary § Global kickstart offers an opportunity for Finnish and European technology startup companies for exploring and gaining international growth § Young companies are oen built around a new product. The product may suffer from a poor customer fit, unrealistic sales projection, or simply lack of competent people in areas other than product development. § Global kickstart offers Go-To-Market strategy creation and execution, legal, and Intellectual Property services
  4. 4. International growth - A culture shock § Entering international markets multiplies complexity • Adopting/adjusting business processes • Ensure local communication skills and cultural manners for employees and management § Different legal and IP environment • Be prepared to work under different business law environments • Product naming both marketing and legal challenge • Product liability, class actions, IP law suits; entering a market unprepared may become prohibitively expensive
  5. 5. HOW WE CAN HELP
  6. 6. Business Development § Formalizing and defining the product or service • What customer problem does it solve § Go-To-Market strategy • Geographical market analysis • Competitor analysis • Potential customer(s) • Pricing, business model • Channel to market § Strategy Execution • Partnering • Sales and marketing
  7. 7. Legal support § Training and day-to-day mentoring § Optimizing internal processes § Draing contractual frameworks • NDAs, sales contracts, soware and web terms, privacy policies etc. § Direct negotiation support § Creating an IP strategy, including IP competitor analysis § Giving a one-stop local contact point for the company’s foreign aorneys, trademark agents and patent aorneys § Temporary in-house general counsel • Acts like an employee, but hired only when and for the time needed
  8. 8. Industries Retail Media Manufactu ring Energy Etc. Information and Communications Technology USA, Middle East, Germany, Korea, South East Asia
  9. 9. Recent cases § Consulting and documenting greentech related Intellectual Property protection, and commercial Smart Grid, Smart Home opportunities for a North American real estate company. § Business development/investor materials incl. feasibility study, technology sourcing, and product roadmapping, on object recognition technologies and image search functionalities for a Fashion Technology company in New York. § Market studies, competitive analyses, and global Go-To-Market strategies for two Finnish startups offering digital products for enterprises, manufacturing, and logistics customers. § White papers, business case studies for indoor and outdoor location based service companies in Finland and USA.
  10. 10. The Team
  11. 11. Petra Söderling Petra Söderling, BBA (Helia University of Applied Sciences), MBA (Helsinki University of Technology), Executive education with Harvard Business School and Stanford University Technology innovator and achiever. Board member in a number of technology companies, speaker in dozens of industry conferences, and award-winning creator of novel product and service concepts. Achievements § Founded and currently manage the world’s first mobile app developer crowdsourcing service, the Mobile Brain Bank. § Launched and managed world’s largest release of proprietary soware into open source space, the Symbian smartphone platform comprising of over 30 million lines of code. § Managed Nokia’s first Symbian touch-screen phone’s OS roadmapping and development, supervising 32 Product Managers. § Received Red Dot Best of the Best award for Morph, a concept study on nanotechnology implementation in mobile phones, and three other innovation awards. Helsinki
  12. 12. Vesa Koivisto Vesa is an accomplished executive with extensive experience in international energy industry and its emerging technologies, including Smart Grid, Smart Metering, Distributed Generation and Home Energy Management Solutions. During his career in Neste Chemicals and Fortum Corporation, Vesa has led significant change, built market share and improved profitability in competitive markets. He has led several management teams and multinational organizations up to 190 professionals, and worked closely with C-Level executives. Vesa holds M.Sc. (Eng) from Tampere University of Technology, MBA from TKK Executive School of Business. He’s completed relevant executive education in Harvard Business School, University of Pennsylvania, and London Business School. New York
  13. 13. Ginger Ancone Ms. Ancone has more than 15 years of successfully working with start-ups from the initial inception to commercial deployment. Founding employee of Embedded Wireless Labs an R&D facility, headquartered in Malaysia, with offices in Philadelphia USA, Bangalore India and Kuala Lumpur Malaysia. Ms. Ancone was instrumental in establishing a Research & Development lab in Kuala Lumpur, Malaysia and growing the company from a staff-strength of 0 to 100 worldwide. Managed the soware development, branding and commercialization of a number of products launched in Singapore, Canada, and USA Director of Operations for Data Forest Sdn. Bhd, a Malaysian company with government support and long-term concessions and assets for renewable hydro electricity, fiber, land and water for the technology industry in Sarawak Malaysia. She currently advises companies on how to scale their business in the USA. New York
  14. 14. Yasin Hamed Yasin Hamed, at present co-founder and member of the board at Sfonge Oy. Seasoned technology business executive with over 24 years of IT and Telecomm industry vision, 17 of those with Nokia Corporation across Europe, America and with deep market experiences in Korea and Middle East. Yasin has a vast expertise in product program management, technology sales strategy, market development, opportunity analysis and long term relationship management. Recognized leadership in the mobile soware arena and pioneer in mobile soware and technology licensing. Helsinki, Middle East
  15. 15. Dietmar Tallroth Dietmar Tallroth was trained as a lawyer in Germany and has worked in the IT and Mobile industry since 1984. Specialized in technology and international business law, soware and intellectual property rights § From LinkedIn recommendations: “Dietmar has been the best legal counsel I have ever worked with.” “Dietmar, however, is not a typical lawyer but has a unique capability to combine legal, technical, markets, and business understanding beyond comparison in my books.” Strong business orientation, not limited to legal maers: worked as managing director for IT company, soware developer and managed operations for Nokia Design § Worked on database systems, networking systems, authored two mobile apps for iOS Resume highlights: § Aorney at Law in Germany § Head of Nokia Research Center Legal § Legal Director in Nokia Technology Platforms § General Counsel in UK company Symbian Foundation § Head of Nokia Design Operations § Nokia representative in various soware standardization fora Helsinki, Germany
  16. 16. +3000 partners
  17. 17. Let’s go Grow. petra@mobilebrainbank.com Web hp://mobilebrainbank.com Twier @MobileBrainBank Facebook.com/MobileBrainBank

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