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Research
Wellness
Project
Petra Kühnle
Initial Desk Research
Surveys 44 Participants
Main Blockers Desired Features
Market Analysis of related Apps
Recategorisation & Visualisation
Filtering information
Who is the user? - User journeys
“As a User, I want to see positive visual feedback, so that I stay motivated to achieve my wellness goal.”
“As a User, I want to get feedback that encourages me to log in regularly, so that I can work on health goals consistently.”
“As a User, I want to be encouraged to restart after a set back, so that I keep going.”
“As a User, I want to have short tasks daily / weekly, so that I can easily fit it in my schedule.”
User Stories
How might we motivate a user to check into a wellness App when
the motivation is low and time is limited?



How might we provide information on the biological factors that
impact health in a playful and engaging way?
How might we….?
(1) Provide information on healthy habits
(2) Engage the user in a playful way
(3) Provide small, manageable tasks
(4) Encourage the user to use the App
regular & long-term in order to build
habits
App Goals
Spartan Bold
Spartan Semi Bold
Spartan Semi Bold
Typeface
Spartan Semi Bold
A b c d e f g h I j k l m n o p q r s t u v w x y
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1 2 3 4 5 6 7 8 9 10
Storytelling
Playful
Soft
Simple
Clear
Spartan 46 px
Spartan 24 px
Spartan 18 px
Spartan 16 px
Paper Prototype
Mid-Fi Prototype
Mood board
COLOURS IN
HEALTHY
PLANTS
COLOURS IN
UNHEALTHY
PLANTS
COLOUR PRESELECTION -
Colours in nature
COLOUR PRESELECTION -
Combinations coolors.com
Colour Selection for App
Logo
Inspired by resilience pattern in nature
Research Wellness _ App Concept

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