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What are "virtual beacons"?


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Virtual beacons are a budget friendly alternative to physical beacons, such as iBeacon or Eddystone beacons. They work using the location services on mobile or wearable devices - virtual beacon is tied to a GPS coordinate with given range, which is less accurate than with physical beacons (approx. 200m).

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What are "virtual beacons"?

  1. 1. Virtual beacons @Lime_CompanyLime at Lime Connect for Places
  2. 2. Contents • Virtual vs. physical beacons • How do virtual beacons work? • Virtual beacons at Lime Connect • Use-cases for virtual beacons
  3. 3. Virtual vs. physical beacons
  4. 4. Virtual beacon Physical beacon • GPS coordinates and radius • Uses location services • Accuracy - 200m • Max. range - unlimited • No instalation cost • iBeacon device identifiers • Uses Bluetooth signal • Accuracy - 0.1m • Max. range - 20m (in average) • Installation, charging and securing required
  5. 5. How do virtual
 beacons work?
  6. 6. • App regularly fetches virtual beacons nearby and monitors regions they define 1 Virtual beacon A Virtual beacon B (too far) Whenever device location changes significantly, device asks for virtual beacons near its GPS coordinate and starts monitoring the regions they define using geofencing. GPS coordinate Virtual beacon A monitor virtual beacon A
  7. 7. • Whenever a region is entered or exited, app asks our cloud service for content 2 Device recognizes if a region defined with virtual beacon was entered or exited. Device sends a request to the cloud service using the virtual beacon identifier, receives the relevant content. Proximity Virtual beacon A Content A
  8. 8. • Mobile application displays the content associated with given virtual beacon. 3
  9. 9. Virtual beacons
 at Lime Connect
  10. 10. Virtual beacon support • Definition and overview of virtual beacons • Create content rules and campaigns • Detailed analytics for virtual beacons
  11. 11. Physical beacon (iBeacon)
  12. 12. Virtual beacon (geofence)
  13. 13. Use-cases for
 virtual beacons
  14. 14. Use virtual beacons … • When covering large regions (>200m) • Where physical beacons can’t be installed • To extend coverage of physical beacons • As a budget friendly place tagging
  15. 15. Examples …
  16. 16. Airports or large bus / railway stations
  17. 17. Covering country borders, regions or whole cities
  18. 18. Shopping malls and shopping galleries
  19. 19. Small cities with a single venue to cover or with low population density
  20. 20. Contact us Do you have questions?