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Invisible technologies
and context inside and
around us
@Lime_CompanyLime
@Lime_Company
There was a great development in smart

mobile devices (smartphones, tablets) market
share in recent 8 years.
59%Smartphone penetration in
the Czech Republic
@Lime_Company
Source: T-Mobile [1]
Smartphone OS distribution
Android: 71%...
@Lime_Company
51%Smartphone penetration in
the Czech Republic

without Symbian
Source: T-Mobile [1]
@Lime_Company
Tag cloud representing a number
of apps in various categories.
@Lime_Company
Little smartphone
companions
begin to show up.
Warable technology - smart watch, smart glass,

fitness wearab...
Smartphone 1.0

Today. A personal portable
application center.
@Lime_Company
Smartphone 2.0

Personal assistant who
understands people.
@Lime_Company
Shows the public transport timetable and offers the
right ticket automatically.
@Lime_Company
Shows the public transport timetable and offers the
right ticket automatically.
@Lime_Company
Smartphone can show everythi...
Tells you rich stories about the art pieces at the
gallery or museum.
@Lime_Company
Shows a boarding pass at the right moment at the
airport. Helps you find a way to a terminal quicker.
@Lime_Company
Makes waiting at the bank or telco branch more
pleasant by telling you when it’s your turn and who
will take care of you.
...
Helps you find a shop faster at the mall and
reminds you discounts you are entitled to.
@Lime_Company
? @Lime_Company
Context
@Lime_Company
Context-aware

applications
@Lime_Company
Context
People
Devices
World around
Inner context
External context
@Lime_Company
}
Identity, religion, culture, feelings, ...
@Lime_Company
+
Experience
Measurement
=
Action
+
Knowledge base
+
Deduction
Context-awareapplications
Context
@Lime_Company
+
Experience Context
Measurement
=
Action
+
Knowledge base
+
Deduction
Practical context-
awareness today.
C...
Technology
@Lime_Company
@Lime_Company
@Lime_Company
iBeacon advertisement
(UUID,major,minor)
Web services
(RESTful API)
3rd party
API
CMS System
(HTML)
3rd party
API
Architec...
Examples

with iBeacon
@Lime_Company
Coca Cola, Delhaize, MyShopi [2]
Discount voucher delivered at the parking lot and in the
shopping centre.
@Lime_Company
Virgin Atlantic [3]
iBeacon shows a “boarding pass” at the airport in due
course using Passbook on iOS.
@Lime_Company
Rubens House [4]

Interactive guide in the gallery dedicated to the
pieces of work of Paul Rubens.
@Lime_Company
Nivea Brasil [5]
iBeacon distributed with a magazine helps parents monitor
distance of their kids.
@Lime_Company
City of Antibes with SAP [6]
iBeacon delivers a piece of a city history from WW1 era
when users approach a monument.
@Lime...
Art Traffic at the Louvre [7]

Scientists from MIT monitored visitors’ movement in
Louvre with iBeacon network.
@Lime_Comp...
OBI Czech Republic [8]
The biggest “do it yourself” retailer uses iBeacons for in
store navigation and collecting data abo...
Kotva shopping mall [9]
Kotva sopping mall (Prague) uses iBeacon technology to
deliver context-aware marketing messages.
@...
Brixton Pound app [10]
Stores in Brixton use iBeacons to encourage people to pay
with a local community currency (Brixton ...
Thank you. :)
@Lime_CompanyLime
#ibeacon #ios #android #mobile #IoT #smartwatch #bluetooth #ble

#apple #estimote #wearabl...
[1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014
http://www.t-mobile.cz/dcpublic/Reklama-Data...
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New Media Inspiration 2015 - Invisible technologies and context inside and around us

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Context-aware applications will change the way people interact with mobile devices. Technologies such as iBeacon or wearable devices will help mobile to improve user experience by delivering relevant content and actions in the best moment.

Published in: Marketing
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New Media Inspiration 2015 - Invisible technologies and context inside and around us

  1. 1. Invisible technologies and context inside and around us @Lime_CompanyLime
  2. 2. @Lime_Company There was a great development in smart
 mobile devices (smartphones, tablets) market share in recent 8 years.
  3. 3. 59%Smartphone penetration in the Czech Republic @Lime_Company Source: T-Mobile [1] Smartphone OS distribution Android: 71%, Symbian: 14%, iOS: 9%,
 Windows Phone: 5%, Blackberry: 1%
  4. 4. @Lime_Company 51%Smartphone penetration in the Czech Republic
 without Symbian Source: T-Mobile [1]
  5. 5. @Lime_Company Tag cloud representing a number of apps in various categories.
  6. 6. @Lime_Company Little smartphone companions begin to show up. Warable technology - smart watch, smart glass,
 fitness wearables, …
  7. 7. Smartphone 1.0 Today. A personal portable application center. @Lime_Company
  8. 8. Smartphone 2.0 Personal assistant who understands people. @Lime_Company
  9. 9. Shows the public transport timetable and offers the right ticket automatically. @Lime_Company
  10. 10. Shows the public transport timetable and offers the right ticket automatically. @Lime_Company Smartphone can show everything automatically, without any necessary user interaction, based on context.
  11. 11. Tells you rich stories about the art pieces at the gallery or museum. @Lime_Company
  12. 12. Shows a boarding pass at the right moment at the airport. Helps you find a way to a terminal quicker. @Lime_Company
  13. 13. Makes waiting at the bank or telco branch more pleasant by telling you when it’s your turn and who will take care of you. @Lime_Company
  14. 14. Helps you find a shop faster at the mall and reminds you discounts you are entitled to. @Lime_Company
  15. 15. ? @Lime_Company
  16. 16. Context @Lime_Company
  17. 17. Context-aware applications @Lime_Company
  18. 18. Context People Devices World around Inner context External context @Lime_Company } Identity, religion, culture, feelings, health, … Location, weather, situation (“at doctors”, “in car”, …)
  19. 19. @Lime_Company + Experience Measurement = Action + Knowledge base + Deduction Context-awareapplications Context
  20. 20. @Lime_Company + Experience Context Measurement = Action + Knowledge base + Deduction Practical context- awareness today. Context-awareapplications
  21. 21. Technology @Lime_Company
  22. 22. @Lime_Company
  23. 23. @Lime_Company
  24. 24. iBeacon advertisement (UUID,major,minor) Web services (RESTful API) 3rd party API CMS System (HTML) 3rd party API Architecture of iBeacon deployment.
  25. 25. Examples with iBeacon @Lime_Company
  26. 26. Coca Cola, Delhaize, MyShopi [2] Discount voucher delivered at the parking lot and in the shopping centre. @Lime_Company
  27. 27. Virgin Atlantic [3] iBeacon shows a “boarding pass” at the airport in due course using Passbook on iOS. @Lime_Company
  28. 28. Rubens House [4]
 Interactive guide in the gallery dedicated to the pieces of work of Paul Rubens. @Lime_Company
  29. 29. Nivea Brasil [5] iBeacon distributed with a magazine helps parents monitor distance of their kids. @Lime_Company
  30. 30. City of Antibes with SAP [6] iBeacon delivers a piece of a city history from WW1 era when users approach a monument. @Lime_Company
  31. 31. Art Traffic at the Louvre [7]
 Scientists from MIT monitored visitors’ movement in Louvre with iBeacon network. @Lime_Company
  32. 32. OBI Czech Republic [8] The biggest “do it yourself” retailer uses iBeacons for in store navigation and collecting data about customers. @Lime_Company
  33. 33. Kotva shopping mall [9] Kotva sopping mall (Prague) uses iBeacon technology to deliver context-aware marketing messages. @Lime_Company
  34. 34. Brixton Pound app [10] Stores in Brixton use iBeacons to encourage people to pay with a local community currency (Brixton Pound). @Lime_Company
  35. 35. Thank you. :) @Lime_CompanyLime #ibeacon #ios #android #mobile #IoT #smartwatch #bluetooth #ble #apple #estimote #wearables #applewatch
  36. 36. [1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014 http://www.t-mobile.cz/dcpublic/Reklama-Data_uzivatelu_internetu_Q4_2014.pdf [2] Belgian beacon pilot in the supermarket - Coca-Cola Enterprises - Delhaize - BD myShopi project - 2014 http://www.slideshare.net/myShopi/belgian-beacon-pilot-in-the-supermarket-cocacola-enterprises-delhaize-bd- myshopi-project-2014 [3] Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon http://appleinsider.com/articles/14/05/02/virgin-atlantic-unveils- new-airport-terminal-experience-powered-by-apples- ibeacon [4] Case Movie: Rubens House iBeacon https://www.youtube.com/watch?v=q8QfRYUmIsI [5] Case study: Nivea Brasil http://www.fosbury.co/case-study/nivea [6] SAP Develops App With French City of Antibes to Commemorate First World War http://www.cantechletter.com/2014/11/sap-develops-app-with-french-city-of-antibes-to-commemorate-first-world-war/ [7] Art Traffic at the Louvre http://senseable.mit.edu/louvre/ [8] iBeacon má za sebou komerční premiéru v ČR http://apemobile.cz/i-beacon-ma-za-sebou-komercni-premieru-v-cr/ [9] OD Kotva testuje technologii iBeacon http://www.chip.cz/novinky/od-kotva-testuje-technologii-ibeacon/ [10] iBeacon is set to change the way Londoners shop. Here is why. http://venturebeat.com/2014/06/24/ibeacon-is-set-to-change-the-way-londoners-shop-heres-why/

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