Petit Club - Présentation Social Bakers

Petit Web
Petit WebJournaliste at Petit Web
Forgetfancont, measureengagement,[object Object],By Jan Rezab, 26. 5. 2011, Paris,[object Object]
Company Overview,[object Object],Facebook marketing experts,[object Object],Presenter: Jan Rezab, CEO of the company,[object Object],Founded in Oct. 2008, management owned,[object Object],Team of 35 people based in Europe– Prague, opening in London & San Francisco,[object Object],Facebook consultancy for Socialbakers.com,[object Object],Actively developing apps, over 150 developed Facebook apps,[object Object],Facebook statistics and research,[object Object],Measuringpages, countries, brands, media companies,[object Object],2,[object Object]
Newsfeed,[object Object],&,[object Object],Whyisthenewsfeedexciting?,[object Object],NFO,[object Object]
LiketheLike!,[object Object],&,[object Object],Foreveryusersthat            . ,[object Object],something on yourwebsite, itgenerates on average3 – 4 clicksback to yoursitefromFacebook!,[object Object],+ don‘tforgettheimpressions,[object Object], |    www.Socialbakers.com,[object Object]
Differentpossibilities on Facebook,[object Object],&,[object Object],ON-FACEBOOK,[object Object],PAGES,[object Object],APPLICATIONS,[object Object],ADS,[object Object],+ TABS,[object Object], |    www.Socialbakers.com,[object Object]
FACEBOOK NEWSFEED,[object Object],&,[object Object],ADS,[object Object],APPLICATIONS,[object Object],PAGES,[object Object], |   The Facebook marketing experts,[object Object]
FACEBOOK PAGE,[object Object],&,[object Object], |   The Facebook marketing experts,[object Object]
Reveallandingtab,[object Object],&,[object Object],[object Object]
PLAYBOY |   The Facebook marketing experts,[object Object]
Differentpossibilities on Facebook,[object Object],&,[object Object],OFF-FACEBOOK,[object Object],LOG-IN,[object Object],LIKE CONTENT,[object Object],LIKE BOX –for FAN COLLECTION ,[object Object],COMMENT,[object Object],SEND,[object Object]
KPIs,[object Object]
Brand identification,[object Object],&,[object Object],STARBUCKS,[object Object],Category: Coffee retail,[object Object],Competitors,[object Object],Key market stats,[object Object],Category Performance,[object Object], |    www.Socialbakers.com,[object Object]
Engagement rate,[object Object]
Global vs. Local,[object Object],Global engagement,[object Object]
Social Media Analytics,[object Object],How do wemeasure a successfulFacebookpage?,[object Object],FANS - Size, reach, and growthofthefanpage,[object Object],ENGAGEMENT - User interactions and engagement to content,[object Object],COMMUNITY - Community management, response rate, keyinfluencers,[object Object],COMPETITORS - Compareallofthatwithcompetitors,[object Object],DEEP INFO,[object Object], |    www.Socialbakers.com,[object Object]
SocialbakersMarket KPI‘s,[object Object], |    www.Socialbakers.com,[object Object]
SocialbakersMarket KPI‘s,[object Object], |    www.Socialbakers.com,[object Object]
SocialbakersMarket KPI‘s,[object Object]
SocialbakersMarket KPI‘s,[object Object]
KeyInfluencers,[object Object],Identify your key influencers,[object Object]
SocialbakersMarket KPI‘s,[object Object],GAP,[object Object]
Super fans,[object Object], Super fanScore,[object Object]
Competition,[object Object],&,[object Object], |    www.Socialbakers.com,[object Object]
Deapsocial media reports,[object Object],&,[object Object],Collection of user data always in compliance with Facebook policy and your own data policy. ,[object Object], |    www.Socialbakers.com,[object Object]
CASE STUDY,[object Object]
Airlinersashcloud,[object Object],&,[object Object],Airlines and ashcloud,[object Object], |    www.Socialbakers.com,[object Object]
Europe 2 radio case,[object Object],&,[object Object],170 000 fans,[object Object],400 - 500 000 fans,[object Object],30 000 fans,[object Object],20 000 fans,[object Object],Out of 887 000 listeners,[object Object],100 000 fans,[object Object],100 000 fans,[object Object], |    www.Socialbakers.com,[object Object]
Brands,[object Object],&,[object Object],Brands, Staropramen,[object Object], |    www.Socialbakers.com,[object Object]
SUM UP,[object Object]
Social Media Analytics,[object Object],Youneedqualitysocial media analyticaltools to reallybeable to activelyhelpyou,[object Object],Hirespecialistthatwillhelpyouset-up and audit yoursocialmedia / Facebookstrategy,[object Object],Make surethatyoudelivercontentthatisengaging,[object Object],Get Socialbakers tools in yourcompany,[object Object], |    www.Socialbakers.com,[object Object]
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Petit Club - Présentation Social Bakers

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