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Petit Club "Le Commerce On/Off" - présentation de Criteo

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Présentation de Thomas Jeanjean au Petit Club du 8 avril 2015 à l'Union des Annonceurs.

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Petit Club "Le Commerce On/Off" - présentation de Criteo

  1. 1. Copyright © 2014 Criteo Retail physique & e-Commerce Convervence ou rapprochement ?
  2. 2. Copyright © 2014 Criteo Retail Perceptions : Webrooming et Showrooming 2 comportements réellement opposés ?
  3. 3. Copyright © 2014 Criteo Comment faire converger le web et le retail physique ?
  4. 4. Copyright © 2014 Criteo 1- Convergence par le couponing • Générer 40 000 ventes en magasin • Développer la mixité au sein de la gamme • ROI: générer au minimum 1€30 de revenu pour 1€ investi Utilisation en magasin Impression bon de réduction Générer des ventes en magasin grâce au e-couponing avec un ROI garanti
  5. 5. Copyright © 2014 Criteo Mise à disposition de webcoupons sur la Galaxie HighCo Mise en avant de l’offre Sodebo sur Carrefour Drive et Chronodrive Envoi d’emailings avec mise en place d’un pixel Criteo pour recibler les utilisateurs 1- Convergence par le couponing – Exécution Sodebo Du 1er juillet au 15 septembre 2014 Du 06 août au 18 octobre 2014 Du 18 octobre au 31 décembre 2014 Développement d’un mix média auprès de consommateurs à potentiel d’achat sur des carrefours d’audience complémentaires Mesure de l’utilisation des bons de réduction en magasin physique Jusque fin mars 2015
  6. 6. Copyright © 2014 Criteo 1- Convergence par le couponing – Résultat Sodebo Mixité: 62% des consommateurs ont imprimé un coupon de chaque gamme de produits 9 millions d’internautes exposésCouverture: ~20% des internautes ROI: 1€ investi rapporte 2€ +50% par rapport à l’objectif Utilisation: 100% de l’objectif atteint à fin mars 2015 (80% des volumes réalisés à fin décembre 2014)
  7. 7. Copyright © 2014 Criteo 2 - Convergence par la Data
  8. 8. Copyright © 2014 CriteoCopyright © 2014 Criteo Et demain ? Convergence par le mobile ?
  9. 9. Communication cross-device
  10. 10. Copyright © 2014 Criteo Merci!

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