Search and beyond

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  • Keyword research\n
  • Keyword research\n
  • Keyword research\n
  • Longtail\n
  • Indexation\n
  • Indexation\n
  • Indexation\n
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  • Social\n
  • offcourse content!\n
  • offcourse content!\n
  • Links worden likes\n
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  • Uiteraard is het nog niet ideaal\n
  • Context, Proof en social\n
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  • Keep experimenting\n
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  • Search and beyond

    1. 1. Content marketing de-complexing ADMIUM On & offline! Sharing knowledge Funtrepeneur reading ShareforceThe Good life Social Media Speaker & inspirator Snowboarding 1966 Open music cooking #033 Yoga1 wife 2 kids do-nnovation
    2. 2. Workshop “SEARCH” @peterros for Conference of Green press officers and webmasters
    3. 3. Contents: Intro SEO Strategy IndexationBeat the competitionThe future of search? @peterros for Conference of Green press officers and webmasters
    4. 4. SEO Basics Indexable pages Content PopularityWe are looking for human beings! @peterros for Conference of Green press officers and webmasters
    5. 5. Strategy @peterros for Conference of Green press officers and webmasters
    6. 6. Keywords RelevanceCompetition Testing Value @peterros for Conference of Green press officers and webmasters
    7. 7. The Longtail @peterros for Conference of Green press officers and webmasters
    8. 8. @peterros for Conference of Green press officers and webmasters
    9. 9. Indexation @peterros for Conference of Green press officers and webmasters
    10. 10. Index don’ts No flash please inlog = no indexationjavascript links are not optimal robots.txt bloks pages to much links on one page frames or iframes rel="nofollow" @peterros for Conference of Green press officers and webmasters
    11. 11. Keyword use minimal once in page title once on top of pageat least three times in body content once in alt tag image once in url once in meta description @peterros for Conference of Green press officers and webmasters
    12. 12. @peterros for Conference of Green press officers and webmasters
    13. 13. Link structure “Make a site with a clear hierarchy and text links.Every page should be reachable from at least one static text link.” @peterros for Conference of Green press officers and webmasters
    14. 14. Don’tMore: http://www.seomoz.org/beginners-guide-to-seo/basics-of-search- engine-friendly-design-and-development @peterros for Conference of Green press officers and webmasters
    15. 15. Rich Snippets• http://schema.org/docs/gs.html• http://www.google.com/webmasters/tools/ richsnippets
    16. 16. Lets say you announce and SEO Conference on your blog. In regular HTML, yourcode might look like this:<div>SEO Conference<br/>Learn about SEO from experts in the field.<br/>Event date:<br/>May 8, 7:30pm</div>Now, by structuring the data, we can tell the search engines more specificinformation about the type of data. The end result might look like this:<div itemscope itemtype="http://schema.org/Event"><div itemprop="name">SEO Conference</div><span itemprop="description">Learn about SEO from experts in the field.</span>Event date:<time itemprop="startDate" datetime="2012-05-08T19:30">May 8,7:30pm</time></div> @peterros for Conference of Green press officers and webmasters
    17. 17. Usability1. Easy to use, navigate, and understand2. Provide direct, actionable information relevant to the quer y3. Professionally designed and accessible to modern browsers4. Deliver high quality, legitimate, credible content @peterros for Conference of Green press officers and webmasters
    18. 18. @peterros for Conference of Green press officers and webmasters
    19. 19. Signals of qualitycontent 1. Engagement metrics 2. Machine learning 3. Linking Patterns @peterros for Conference of Green press officers and webmasters
    20. 20. Don’t overdo it! @peterros for Conference of Green press officers and webmasters
    21. 21. @peterros for Conference of Green press officers and webmasters
    22. 22. @peterros for Conference of Green press officers and webmasters
    23. 23. @peterros for Conference of Green press officers and webmasters
    24. 24. @peterros for Conference of Green press officers and webmasters
    25. 25. @peterros for Conference of Green press officers and webmasters
    26. 26. Beat the competition! @peterros for Conference of Green press officers and webmasters
    27. 27. http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
    28. 28. Do’s Content = King (storytelling)Context = Emperor
    29. 29. Social Media & SEO Keywords Tags Biography links!
    30. 30. @peterros for Conference of Green press officers and webmasters
    31. 31. @peterros for Conference of Green press officers and webmasters
    32. 32. @peterros for Conference of Green press officers and webmasters
    33. 33. @peterros for Conference of Green press officers and webmasters
    34. 34. @peterros for Conference of Green press officers and webmasters
    35. 35. Links & sources• http://www.seomoz.org/beginners-guide-to- seo• opensitexplorer.org• seomoz.org• http://www.seomoz.org/blog/category/33• https://adwords.google.com/select/ KeywordToolExternal• http://www.google.com/insights/search/ @peterros for Conference of Green press officers and webmasters
    36. 36. @peterros www.admium.nlwww.kenniscollege.nl

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