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Kick off mmr

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kickoff 2d semester (2012/2013)

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Kick off mmr

  1. 1. Minor Multimedia Ad Agency communication & multimedia designdonderdag 7 februari 13
  2. 2. Minor Multimedia Ad Agency @ CMD “Creating, designing and producing identities, publicity and campagnes with multimedial solutions”donderdag 7 februari 13
  3. 3. Minor Multimedia Ad Agency @ CMD Art Direction Design, visualisation Copywriting Concepting, Text Marketing SEO, AdWords, Social Media Account Projectmanagement *donderdag 7 februari 13
  4. 4. Disciplines & fields: • Multimedia, Social Media • Colour, typography, logo, print, webdesign • Marketing- and communication strategies • Copywriting, press releases, webtext • Viral campagnes, guerrilla marketing • Search Engine Optimalisatie (SEO)donderdag 7 februari 13
  5. 5. Teachers and consultants: • Gerdien Dijkstra - Centre of Expertise • Sake Jan Velthuis - Marketing, Entrepeneurship • Jacco de Weerd - Marketing, Entrepeneurship • Hendrik Tillema - Design, Photography • Merel Laferte - PPD, Concepting, Art • Mara van Rooij - PPD, Communication • Lolkje van de Kooi - PPD, Drawing, Concepting • Margreet Oostenbrug- Projectmanagement • Sven Stelpstra - Student assistant • Peter Wassenaar - Design, Copywriting, everything else...donderdag 7 februari 13
  6. 6. Guest lectures: (onder voorbehoud) • David Kroese - Groots design • Douwe Huitema - BW H Designers, print • Ritsko van Vliet - Free Publicity • Martin Rijpstra - Photography • Christoph Riechert - Package design, Corp. Language • Sjef Smeets - Guerrilla marketingdonderdag 7 februari 13
  7. 7. Projectmanagement and duo’sdonderdag 7 februari 13
  8. 8. Projectmanagement? • Application letter (job interviews) • Motivation & learning goals • 3 projects eMail: Thursday before 18.00 to Peter and Margreet p.wassenaar@nhl.nl - m.i.oostenbrug@nhl.nldonderdag 7 februari 13
  9. 9. Duo? • Motivational letter • Complementary competences / disciplines (art director/copywriter, designer/programmer, etc) • 3 projects eMail: Thursday before 18.00 to Peter p.wassenaar@nhl.nldonderdag 7 februari 13
  10. 10. Minor Multimedia Ad Agency @ CMD Who are you? • Profile CMD site (photo, email, phone) • PPD, portfolio (getting to know you) • Sharing (community, give & get, workshops, etc) • Twitter: @MMReclBureau • Facebook.com/MultimediaalReclamebureaudonderdag 7 februari 13
  11. 11. http://www.facebook.com/MultimediaalReclamebureaudonderdag 7 februari 13
  12. 12. What and when? • Working on 2 projects (2x5 weken) • Projectgroups and duo’s • Midterm evaluations, presentations • Assessmentdonderdag 7 februari 13
  13. 13. KICKOFF 6/2 DEADLINE 1 Introduction, briefs, PDP Spring-break PROJECT 1 wk 6 wk 7 wk 8 wk 9 wk 10 wk 11 wk 12 wk 13 6/2 25/2 28/3 Easter weekend DEADLINE 2 Evaluation 1 PROJECT 2 May holiday wk 14 wk 15 wk 16 wk 17 wk 18 wk 19 wk 20 wk 21 2/4 8/4 24/5 19/6 DEADLINE 3 Evaluation 2 PRODUCTION, QMI, POLISHING Assessment weeks wk 22 wk 23 wk 24 wk 25 wk 26 wk 27 27/5 3/6donderdag 7 februari 13
  14. 14. Planning next week: Thursday feb. 7: - 10.00: Start in D2.026 Minor information, community setting, temporary groups, etc Lecture: Mad Men (Peter) - 12.00: Lunch (Sven) - 13.00: PPD, Getting to know eachother (Mara) - 18.00: deadline letters projectmanagers and duo’s (Peter, Margreet)donderdag 7 februari 13
  15. 15. Planning next week: Friday feb. 8: - 11.00: Start in D2.026 Lecture: Art in advertising (Peter) - 14.00: Projectmanagers, duo’s, projectsdonderdag 7 februari 13
  16. 16. Planning next week: Monday feb. 11: - 10.00: Start in D2.026 - 11.30: Lecture Learninggoals and mindmapping (Sake Jan) - 14:00: Briefing projectmanagers (Margreet) - 15:00: Pitch projectmanagers / projectdonderdag 7 februari 13
  17. 17. Planning next week: Tuesday feb. 12: - All teachers absent - 10.00: Applications students (projectmanagers) - 16:00: Groups formed - all day: LAN party, movies, design documentaries (Sven)donderdag 7 februari 13
  18. 18. Planning next week: Wednesday feb. 13: - 10.00: Filmhuis: Upload Cinema “Me The Media” (Hendrik) - 14.00: Lecture Communicationplan (Sake Jan)donderdag 7 februari 13
  19. 19. Planning next week: Thursday feb. 14: - 10.00: PDP production (Mara, Peter) - 12.00: Lecture Guerrillamarketing (Sjef Smeets)donderdag 7 februari 13
  20. 20. Planning next week: Friday feb. 15: - PDP’s ready! - 11.00: Lecture Art History (Merel) - 13.00: Museum Groningen First projectweek after the spring break!donderdag 7 februari 13
  21. 21. Client Pitches: Animal Welfare - promotional campaign - Marko Ruis Kitchenstudio Kleyne Sint Jacob - promotional campaign - Tim Laning Windmill “de Hoop” - Visual identity, redesign website - Geesje Duursma Ark Fryslan - promotional campaign - Loes de Vries EemsDelta College - promotional campaign - Jan Steenmeijer Dining at the Farm - promotional campaign - Jenneke v/d Heide Floor Ghana - Visual identity - Gerdien Dijkstra CMD game event - Visual Identity, look & feel - Birgitte Jansen minor Entrepreneurship - Interactive pdf - Sake Jan Velthuis minor Entrepreneurship - Key visuals - Sake Jan Velthuis Centre of Expertise - promotional campaign - Jolanda Postmadonderdag 7 februari 13

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