RFID_14 Sebastian Nystrom_Nokia.ppt


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  • -With a variety of pilots and trials, Nokia has gained substantial experience with Radio Frequency Identification technologies over several years -NFC technology enables a wide range of use cases based on our experience -Users gain access to phone functions, services and content from physical objects that contain tags -Giving of items between devices by bringing devices next to each other, by touching -Payment & ticketing. We have studied this in a variety of settings, and discovered great benefits, but still believe more work is required for a optimal user experience Payment: Still requires work on how to agree phone & security approaches with payment players (credit card companies, banks & operators= and phone vendors
  • RFID_14 Sebastian Nystrom_Nokia.ppt

    1. 1. RFID and Your Phone Sebastian Nyström Nokia Ventures Organization
    2. 2. Agenda <ul><li>Early Nokia Experiences with RFID </li></ul><ul><li>Near Field Communication (NFC) </li></ul><ul><li>Nokia 5140 RFID Reading Cell Phone </li></ul><ul><li>Case Trials </li></ul><ul><li>Q & A </li></ul>
    3. 3. Early Experience with RFID
    4. 4. MasterCard PayPass – Dallas, Orlando <ul><li>Application: </li></ul><ul><ul><li>Payment for small retail purchases </li></ul></ul><ul><li>Product: </li></ul><ul><ul><li>Passive RFID tags in Nokia phone covers 3300/3500/6360 </li></ul></ul>
    5. 5. Octopus Travel Card - Hong Kong <ul><li>Application: </li></ul><ul><ul><li>Started with public transport payment </li></ul></ul><ul><ul><li>Expanded to retail shopping, access & security </li></ul></ul><ul><li>Product: </li></ul><ul><ul><li>Passive Octopus card (RFID tag) in Nokia Phone covers 3310/3330 </li></ul></ul>Mini Octopus Card
    6. 6. Supply Chain Security Trial - DHL&EMS
    7. 7. Near Field Communication (NFC) March 18 th 2004 – CeBIT Hanover, Germany Nokia, Sony & Philips Establish NFC Forum
    8. 8. NFC technology gives the consumer electronics industry a new bridge over many devices
    9. 9. NFC is based on RFID technology <ul><li>NFC works in the globally available 13.56 MHz band </li></ul><ul><li>The effective working distance is up to a few centimeters </li></ul><ul><li>Based on ISO 18092 including ISO14443A MiFare and FeliCa standards, i.e., compatible with the most broadly established smart card infrastructure covering >80% of the market </li></ul>Technology Tags Devices <ul><li>Tags in smart objects are powered by the radio signal of the reader, and do not require any battery or other source of power </li></ul><ul><li>The tags contain some memory that can store URLs, SMS and similar information </li></ul><ul><li>Costs currently a few ten EUR cents and decreasing rapidly </li></ul><ul><li>Devices do not contain tags, but can communicate using the same interface </li></ul><ul><li>Devices can not only read tags, but also write to enabled tags </li></ul>Sources: Nokia, Froster & Sullivan; Forrester
    10. 10. New exciting, easy and intuitive way of using mobile phones with NFC technology Transfer of digital items between devices as a simple gesture of giving Easy and concrete access to services, content and repeat functions by touching In the future, also fast and convenient local payment and ticketing Example: Sharing large video clips Example: Connect to operator service portal, Song download Example: Public transport tickets
    11. 11. Touching is a New, Intuitive Way of Using Cell Phones <ul><li>NFC enabled cell phones will be more intuitive to use for consumers and enterprises </li></ul><ul><li>Touch-based usage will improve the user experience of existing services, and will create completely new applications and value </li></ul><ul><li>A new infrastructure of smart objects, tags and devices will emerge to complement existing technologies </li></ul>
    12. 12. NFC Is Aligned With User’s RFID Requirements <ul><li>Reading distance is very short (a few cm), supports a new touch experience </li></ul><ul><li>Different from existing RFID as it allows two devices to connect together </li></ul><ul><li>NFC is compatible with a large number today’s payment & ticketing systems </li></ul>
    13. 13. The NFC Forum - A global, special interest group (SIG) <ul><ul><li>The vision of the NFC Forum is to enable users to access content and services in an intuitive way by simply touching smart objects and connecting devices just by holding them next to each other. </li></ul></ul><ul><ul><li>To bring this vision to life, Nokia, Philips and Sony invite leading companies from mobile communications, consumer electronics, chip manufacturing, computing, media and entertainment, telecom and payment services to join the NFC Forum. </li></ul></ul><ul><ul><li>The NFC Forum is a non-profit organization and aims to support use of the technology in the industry by providing a platform for interested companies to achieve interoperability of devices with other devices and services. </li></ul></ul>
    14. 14. Nokia 5140 RFID Reading Cell Phone March 17 th 2004 – CeBIT Hanover, Germany World 1 st GSM phone with RFID reading capability launched by Nokia
    15. 15. Nokia 5140 Cell Phone with Xpress-on™ RFID Reader Shell <ul><li>Send an SMS </li></ul><ul><li>Open Browser to URL </li></ul><ul><li>Make Call </li></ul><ul><li>Business Card </li></ul><ul><li>Calendar Entry </li></ul>
    16. 16. Nokia Mobile RFID Kit <ul><li>Includes RFID tags, software (Java Midlet) and Xpress-on™ RFID Reader Shell </li></ul><ul><li>Works out of the box! </li></ul><ul><li>Industry standard ISO 14443A @ 13.56MHz </li></ul><ul><li>Focus on professional field force and RFID evaluation </li></ul><ul><li>Real-time data capturing and sending with one device </li></ul><ul><li>Shipping mid-2004 </li></ul>
    17. 17. Service & Maintenance <ul><li>Touch the service RFID tag to receive the latest information about the service history or what needs to be done </li></ul><ul><li>Attendance/inspection confirmation with a time & date stamp and real time connection to IT system </li></ul>
    18. 18. Real-Time Work Attendance, Time and Task Completion
    19. 19. Waste Collection Pilot <ul><li>Conclusions </li></ul><ul><li>Really simple to use </li></ul><ul><li>Paper based reporting reduced </li></ul><ul><li>Driver routing optimized </li></ul><ul><li>Billing cycles shortened </li></ul><ul><li>Improved end customer reporting </li></ul><ul><li>Cleaners come, only when needed, to correct location </li></ul><ul><li>Collectors monitor the cleanliness of the waste points </li></ul><ul><li>Touch the “cleaner request” tag to send a message requesting a cleaner visit only when necessary </li></ul>
    20. 20. Outdoor Media <ul><li>Real Time Proof of Attendance for: </li></ul><ul><li>Cleaning </li></ul><ul><li>Poster Changing </li></ul>
    21. 21. Demonstration