IPC'07_Presentation.ppt

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  • Like a license plate number to the Department of Motor Vehicles, the EPC number is your unique object identifier to the supply chain. This number allows you to share information within your company, to other plants and with various trading partners. Simply put, an EPC number allows you to have the visibility you need to accurately track items in your supply chain.
  • Like a license plate number to the Department of Motor Vehicles, the EPC number is your unique object identifier to the supply chain. This number allows you to share information within your company, to other plants and with various trading partners. Simply put, an EPC number allows you to have the visibility you need to accurately track items in your supply chain.
  • L to R (optimize info flow on bullets); call out efficiencies; build out section by section
  • Presenter: To illustrate this slide, walk an industry specific item through the supply chain and highlight each component of the EPCglobal Network. Depending on the item, discuss track/trace, visibility into the supply chain and reductions in human error. This slide also spotlights how easy it is to share supply chain data with other plants and trading partners – even those on the other side of the world.
  • 由於 EPCglobal Network™ 來自於藉由既有的網際網路的概念,其組成元件與功能機制都可以對應至網際網路的架構。 1. 物件命名服務 ONS 儲存提供 EPC 資訊服務的位址資訊,以 EPC 碼作為搜尋的主鍵值,其記錄儲存是需要授權的,只有 EPC 碼的擁有者可以對其進行更新、添加、刪除等操作。 企業內部的本地端 ONS 伺服器實現其位址對應資訊的儲存,並向 root ONS 伺服器報告該資訊及回傳網路查詢結果。 在 EPCglobal Network 內,基於電子產品碼實現 EPC 資訊查詢定位功能。 2. EPC IS 是一組軟體標準,允許企業間以更簡易的方式來交換、尋找及記錄 EPC 資料,藉此推廣至供應鏈。 EPC IS 平台是以 Web Services 建構,在網際網路上執行,並提供資訊交換服務。 3. 做為 EPC Network 組成技術的重要一環, EPC DS 包括物件命名服務 ONS ( Object Naming Service )以及配套服務;其作用就是通過 EPC 碼以取得 EPC 資料服務位置。
  • * Interoperable Network of Datapools facilitated by a Global Registry * Envisioned to be the mechanism for the synchronization of Trade Item, Party, and Price information between Trading Partners * Will eventually be based on EAN·UCC Standards
  • Studies have found that in the US about 30% of the purchase orders are not correct.! EDI charges (VANs) Retailers Will Benefit From Applications that Deliver Real-time Information On Products, Promotions, Pricing, Merchandising, And Market Level Product Performance. This Kind Of Data Exchange Will Give Retailers A Better Insight Into The Customers They Serve. - Reduction in Number of invoice deductions - Improved Purchase Order quality - 100% Purchase Order-to-Invoice match rate - 80% Improved peed to Retail for New items - 100% ASN receiving accuracy - Shelf tag Price and Description accuracy - Perfect cash register scanning accuracy - Elimination of Paper Administration & Processing time
  • Suppliers/Manufacturers can store their information in a catalog, a Trade Exchange, or house it themselves (their own repository) Brakets and Allowances are discounts.
  • IPC'07_Presentation.ppt

    1. 1. Foundational Technologies of Collaborative Commerce Henry C. Co Technology and Operations Management, California Polytechnic and State University
    2. 2. Outline <ul><li>The Collaborative Commerce Model </li></ul><ul><li>The EPCglobal Network </li></ul><ul><ul><li>Auto-ID Center, Auto-ID Lab, EPCglobal </li></ul></ul><ul><ul><li>EAN, UCC, and GS1 </li></ul></ul><ul><ul><li>RFID and the EPC code </li></ul></ul><ul><ul><li>Fundamental Elements of EPC™ Network </li></ul></ul><ul><ul><li>The RFID Mandates </li></ul></ul><ul><li>Global Data Synchronization </li></ul><ul><ul><li>Peer-to-Peer Data Synchronization </li></ul></ul><ul><ul><li>One-to-Many Data Synchronization </li></ul></ul><ul><ul><li>How GDSN Works </li></ul></ul><ul><ul><li>GDS Benefits </li></ul></ul>
    3. 3. What is “Collaborative Commerce?” <ul><li>Definition - </li></ul><ul><li>Processes, technologies and the supporting standards that allow continuous and automated exchange of information between trading partners </li></ul>Through collaboration, suppliers and retailers can work together to fulfill consumer’s wishes better, faster and at less cost by improving business process efficiency and reducing waste.
    4. 4. Collaborative Commerce Model <ul><li>Developed by </li></ul><ul><ul><li>A. T. Kearney and Kurt Salmon Associates for the Grocery Manufacturer’s Association and the Food Marketing Institute. </li></ul></ul><ul><ul><li>Consists of two major sections. </li></ul></ul><ul><li>Two technologies and standards embody the first 3 steps </li></ul><ul><ul><li>Electronic Product Code (EPC) </li></ul></ul><ul><ul><li>Global Data Synchronization (GDS) . </li></ul></ul><ul><li>Steps 4 through 7 correspond to the collaboration activities in CPFR ® . </li></ul>
    5. 5. Data registration Data synchronization The EPC™ Network Common Data Standards Electronic Product Code (EPC™) – physical carriers Global Data Synchronization (GDS) – enabler for maintaining uniform, standards-based data usable throughout the supply chain.
    6. 6. Collaborative Commerce Foundational Steps Electronic Product Code (EPC™) – physical carriers Global Data Synchronization (GDS) – enabler for maintaining uniform, standards-based data usable throughout the supply chain.
    7. 7. Driver Inaccurate information forces delays and causes bad judgment calls from stock clerk and plant manager alike. Current bar codes provide identification of products, but not of individual items and not without manual, line-of-site intervention.
    8. 8. http://www.barcodefactory.com/PDF/1_XPLANE-WhatIsEPC.pdf
    9. 9. With the EPC™ Network, computers will be able to “see” physical objects, allowing manufacturers, distributors and retailers to track and trace items automatically throughout the supply chain.
    10. 10. What is Auto-ID Methods of collecting data and entering it directly into computer systems without human involvement. Technologies normally considered part of auto-ID include bar codes, biometrics, RFID and voice recognition.
    11. 11. Who is the Auto-ID Center? Industry-funded university project (created in 1999 at M.I.T.) to look at how industry could use RFID technology to improve the supply chain. In October 2003 the Auto-ID Center was replaced by the Auto-ID Labs and EPCglobal . The Auto-ID Labs is responsible for managing and funding continued development of EPC technology. EPCglobal is an organization charged with managing the new EPC Network.
    12. 12. <ul><li>Created the concept of a unique code EPC that can be stored on the ‘tag’ and, once read by an RFID reader , the code can be used to ‘look up’ information about the tagged item. </li></ul><ul><ul><li>Code uses very little chip memory, chips can be very small and very low cost. </li></ul></ul><ul><ul><li>Suitable for ubiquitous deployment on pallets, cases, innerpacks, and even on individual consumer items. </li></ul></ul>
    13. 13. Who is GS1? GS1 (Formerly EAN and UCC) As part of a unified, global approach to standards development for the global supply chain, EAN International becomes GS1 (May ‘03) and UCC becomes GS1 US (Feb ‘03).
    14. 14. GS1: Worldwide standards for unique product and company identification. Standards for global data synchronization
    15. 15. Who is the UCC? Uniform Code Council (UCC) – The nonprofit organization that overseas the Uniform Product Code, the barcode standard used in North America. 97 Member Organizations Around the World
    16. 16. Overview UCC Jim Petragnani, “EAN.UCC System Update,” PowerPoint Presentation, Aftermarket Council on Electronic Commerce, August `2, 2004.
    17. 17. Who is the EAN? European Article Number, International – administers the barcode standard used throughout Europe, Asia and South America. 99+ EAN Member Organizations
    18. 18. 99+ EAN Member Organizations One Million Members ● Over 100 Countries ● 23 Industries Jim Petragnani, “EAN.UCC System Update,” PowerPoint Presentation, Aftermarket Council on Electronic Commerce, August `2, 2004.
    19. 19. Bar Code <ul><li>The barcode was adopted in the 1970s because the bars were easier for machines to read than optical characters. </li></ul>UPC-A symbol UCC-12 structure UPC-E symbol UCC-12 structure EAN-8 symbol EAN/UCC-8 structure EAN-13 symbol EAN/UCC-13 structure
    20. 20. RFID – What is it? <ul><li>RFID </li></ul><ul><ul><li>Technologies that use radio waves to </li></ul></ul><ul><ul><li>automatically identify individual items </li></ul></ul><ul><li>ID Information </li></ul><ul><ul><li>Stored on a microchip that is attached to an antenna </li></ul></ul>
    21. 21. <ul><li>RFID are smart tags consisting of a small chip and an antenna . </li></ul>Microchip holds an identification code Antenna enables the chip to transmit the identification information to a reader using radio waves
    22. 22. <ul><li>RFID tags are powered by the electromagnetic field (radio wave) generated by the reader </li></ul><ul><li>The tag's antenna picks up the magnetic energy from this field </li></ul><ul><li>The tag modulates the radio wave to transmit data back to the reader </li></ul><ul><li>The reader receives the identification information from the RFID tag and passes it to a computer system </li></ul><ul><li>Data transmitted back to the reader is sent to the host computer </li></ul>
    23. 23. RFID Tag RFID Reader http://ie.eng.ua.edu/Courses/IE464/Lectures/ppt/RFID%20update.ppt#401,8,RFID Tags/Labels (Accessed 14 March, 2007) Host Computer System
    24. 24. http://ie.eng.ua.edu/Courses/IE464/Lectures/ppt/RFID%20update.ppt#401,8,RFID Tags/Labels (Accessed 14 March, 2007) The wave with the data is received at Reader This field powers tag A Reader Transmits a Radio Wave A Tag enters the electromagnetic field created by the radio wave The radio wave is modulated and reflected back to the reader with data
    25. 25. RFID Tags/Labels <ul><li>Do not need line-of-sight access to be read </li></ul><ul><ul><li>You can read tagged items inside of a case </li></ul></ul><ul><li>Can be read simultaneously when many tags are present </li></ul><ul><ul><li>Read all the cases on a pallet </li></ul></ul>
    26. 26. RFID Tags/Labels <ul><li>Carry more data than barcodes, letting us identify individual items </li></ul><ul><li>The tag is updateable in some cases. Readers can write new data to the tag </li></ul><ul><li>Can interface with environmental sensors to record time, temperature, shock among other things. </li></ul><ul><li>Distance from the tag to the reader is very important. </li></ul>
    27. 27. What is the EPC™ ? EPC™ is the business application of RFID technology to the supply chain. The EPC™ code uniquely identifies an object. It is embedded in an RFID tag attached to an object (item, cases, pallets, etc.). Jim Petragnani, “EAN.UCC System Update,” PowerPoint Presentation, Aftermarket Council on Electronic Commerce, August `2, 2004.
    28. 28. <ul><li>Expanded “serialized” electronic version of a UPC bar code using RFID technology. </li></ul><ul><li>Developed for the Consumer Packaged Goods (CPG) industry by </li></ul><ul><ul><li>MIT Auto-ID Center </li></ul></ul><ul><ul><li>Uniform Code Council (UCC introduced bar code to retail and consumer products industries in the 1970s) </li></ul></ul><ul><ul><li>Gillette Company </li></ul></ul><ul><ul><li>Procter and Gamble </li></ul></ul><ul><ul><li>many others. </li></ul></ul>
    29. 29. <ul><li>Electronic Product Code is the unique object identifier (license plate) on the tag </li></ul><ul><li>A pointer to information about the item </li></ul><ul><li>Contains: </li></ul><ul><ul><li>Header </li></ul></ul><ul><ul><li>Manufacturer/EPC Manager Number </li></ul></ul><ul><ul><li>Product/Object Class </li></ul></ul><ul><ul><li>Serial Number </li></ul></ul><ul><ul><li>GTIN and other EAN.UCC keys can be used to construct unique EPC numbers </li></ul></ul>Jim Petragnani, “EAN.UCC System Update,” PowerPoint Presentation, Aftermarket Council on Electronic Commerce, August `2, 2004.
    30. 30. RFID Middleware
    31. 31. <ul><li>Information Flow </li></ul><ul><li>High Resolution </li></ul><ul><li>Real-time </li></ul><ul><li>Process Based </li></ul><ul><li>High Accuracy </li></ul>Process Agility RFID Alien Device Deployment Kit Alien RFID Provider Middleware ERP Systems Process Quality and Measurement Application Innovation Customer Value Creation
    32. 32. BizTalk RFID server provides a common platform for RFID applications to interact with diverse RFID devices such as readers and printers.
    33. 33. Browser Web Server APP Server 1 2 IE Apache MySQL Database HTTP HTML JOLT SQL EPC Data Management Online Address Directory Adapter MSFT BizTalk R F I D Alien MSFT SQL Server MSFT Dynamics SQL Manual Data ) ) ) Logical Overview (EBZ 451)
    34. 34. BizTalk Logical Overview
    35. 36. Fundamental Elements of EPC™ Network The Electronic Product Code The ID System (EPC Tags and Readers) Savants ONS, EPC_DS, EPC_IS Physical Markup Language
    36. 39. The EPCglobal Network
    37. 41. <ul><li>The EPC™ uniquely identifies each individual instance of a product within the supply chain </li></ul><ul><ul><li>EPC™ has digits to uniquely identify the manufacturer, product category and the specific item in the supply chain. </li></ul></ul><ul><li>The EPC™ number is held in an RFID tag attached to the item. </li></ul><ul><ul><li>The RFID tag comprised of a silicon chip and an antenna, which is attached to an item. </li></ul></ul><ul><ul><li>Using radio identification technology (RFID), a tag “communicates” its number to a reader. </li></ul></ul>
    38. 42. <ul><li>As the item moves through the supply chain, it is detected by RFID readers at different locations and the information is passed to Savants to consolidate information, remove duplicates, apply appropriate filters and passes filtered information to enterprise systems. </li></ul><ul><ul><li>Savant is a software technology that acts as the central nervous system of the EPCglobal Network </li></ul></ul><ul><ul><li>Savant manages and moves information in a way that does not overload existing corporate and public networks. </li></ul></ul>
    39. 43. <ul><li>The enterprise system uses the EPC™ code from the object ’s tag or other EPC Manager Numbers to query the Object Naming Service (ONS) </li></ul><ul><ul><li>ONS is an Auto-ID Center-designed system which tells the computer systems where to locate information on the network about the object carrying the EPC™ code . </li></ul></ul><ul><ul><li>The ONS returns the Internet address of an EPC_DS server which can provide to the requester pointers to EPC_IS servers which hold information about the object in question, or the direct address of an EPC_IS server for certain queries. </li></ul></ul>
    40. 44. What is the EPC Discovery Service (EPC_DS) EPC_DS is an EPCglobal Network service that allows companies to search for every reader that has read a particular EPC™ tag.
    41. 45. What is the EPC Information Service (EPC_IS)? The EPC_IS is an EPC™ network infrastructure that enables companies to store data associated with EPCs in secure databases on the Web. The EPC_IS enables companies to provide different levels of access to data to different groups. Some information associated with an EPC™ might be available to everyone. Other information might be available only to a manufacturer's retail customers. The service also includes a number of applications, such as the EPC Discovery Service.
    42. 46. <ul><li>Physical Markup Language (PML) is used as a common language in the EPCglobal Network to define data on physical objects. </li></ul><ul><ul><li>An Auto-ID Center-designed method of describing products in a way computers can understand. PML is based on the widely accepted eXtensible Markup Language used to share data over the Internet in a format all computers can use. The idea is to create a computer language that companies can use to describe products so that computer can search for, say, all &quot;soft drinks&quot; in inventory. </li></ul></ul><ul><ul><li>PML Server – A server that responds to requests for Physical Markup Language (PML) files related to individual EPC™ . The PML files and servers will be maintained by the manufacturer of the item. The name PML server has been replaced by EPC_IS. </li></ul></ul>
    43. 47. RFID – How is it used? <ul><li>Luggage tracking for airports </li></ul><ul><li>Document tracking </li></ul><ul><li>Express-parcel tracking </li></ul><ul><li>Library checkout and check-in </li></ul><ul><li>Livestock or pet tracking </li></ul><ul><li>Logistics and supply chain </li></ul><ul><li>Retail shelf management </li></ul>
    44. 48. Mandates <ul><li>In October, 2003, the Dept. of Defense announced that all of its suppliers must use EPC starting January 2005 </li></ul><ul><li>In November, 2003 Wal-Mart spelled out its June mandate saying that all of it’s suppliers must be EPC compliant by the end of 2006 </li></ul><ul><li>In January 2004, the Metro Group, the world's fifth largest retailer said its 100 largest suppliers will attach EPC tags to pallets and cases by November 2004 </li></ul>
    45. 49. <ul><li>In February, 2004, The U.S. Food and Drug Administration announced that all manufacturers, distributors, drug stores, and hospitals will use the EPC Network to track all drugs at the unit level by 2007 </li></ul><ul><ul><li>2005 Large companies compliant </li></ul></ul><ul><ul><li>2006 Mid size companies compliant </li></ul></ul><ul><ul><li>2007 Everyone compliant </li></ul></ul>
    46. 50. <ul><li>In March 2004, Target, America’s fourth largest retailer, announced that all of it’s suppliers must be start toward EPC compliance in Q1 2005 </li></ul><ul><li>In March 2004, Albertsons issued a mandate requiring its top 100 suppliers to tag all cases and pallets they ship to the retailer with EPC tags by April 2005 </li></ul>
    47. 51. <ul><li>In April 2004, Wal-Mart began the roll out of receiving EPC compliant product from its top 100 suppliers </li></ul><ul><ul><li>While focused on pallets and cases, 21 products are being tagged at the item level as well </li></ul></ul><ul><li>In May 2004, HP announced that overseas partners making HP Printers must start using EPC tags </li></ul><ul><li>In May 2004, Boeing and Airbus, two very fierce competitors, announced a collaboration project to EPC enable the aviation supply network </li></ul>
    48. 52. Collaborative Commerce <ul><li>Collaborative Commerce Foundational Steps </li></ul><ul><li>Electronic Product Code (EPC) – physical carriers </li></ul><ul><li>Global Data Synchronization (GDS) – enabler for maintaining uniform, standards-based data usable throughout the supply chain. </li></ul>
    49. 53. Global Data Synchronization Electronic exchange of product information, in a standardized format, between a manufacturer and the Registry, and from a retailer and the Registry. “ The continuous harmonization of data attribute values between two or more different systems, with the end result being the data attribute values are the same in all of the systems.” Global Commerce Initiative (GCI)
    50. 54. Drivers <ul><li>High, unnecessary costs due to master data problems, such as supply chain information inefficiencies and inaccurate data in transactions. Invoices with errors are responsible for a large part of these costs. </li></ul><ul><li>Globalization of trade has generated an accelerated need for smooth inter-company flow of goods and better control of supply chain processes, which can be achieved via synchronized communication among trading partners. </li></ul><ul><li>“ One version of the truth” allows suppliers to trade globally, increase data accuracy among trading partners, and reduce supply chain costs. </li></ul>
    51. 55. Ways to Synchronize Data <ul><li>Peer-to-peer global standards-base synchronization </li></ul><ul><li>One-to-many data synchronization through interoperable data pools (GDSN) </li></ul><ul><li>Mixed model synchronization </li></ul>
    52. 56. <ul><li>Peer-to-Peer Data Synchronization </li></ul>Bilateral data synchronization Collaborative Product Information Management (CPIM) System
    53. 57. Data pool is maintained internally as part of an integration engine or collaborative product information management (CPIM) system. The CPIM systems serve as a data exchange service for standardized information to pass-through among trading partners.
    54. 58. Peer-to-Peer Data Synchronization <ul><li>Manufacturer aggregates data from internal databases into a master catalog. </li></ul><ul><ul><li>Information in the master catalog is then cleansed, standardized, and uploaded to the manufacturer’s CPIM data pool. See PowerPoint on Internal Data Synchronization. </li></ul></ul><ul><ul><li>The manufacturer’s CPIM sends basic information about all items and the location of each item to the Registry. </li></ul></ul><ul><li>Retailer searches the Registry, via its CPIM, for an item (by GTIN or by description). </li></ul><ul><ul><li>The Registry returns details of items to the retailer’s CPIM system. </li></ul></ul><ul><ul><li>The trading partners synchronize the item information between their respective CPIM systems. </li></ul></ul>
    55. 59. The CPIM <ul><li>Acts as an internal data pool. </li></ul><ul><li>Customize data for specific partners </li></ul><ul><ul><li>Particularly useful where a retailer requires additional product information beyond that defined by the core item standards. </li></ul></ul><ul><ul><li>Trading partners can synchronize (a) core data that is supported by the global registry, and (b) relations-specific data (e.g., prices and promotions). </li></ul></ul><ul><li>Gives the retailer or supplier a greater sense of security around the data being shared. </li></ul>
    56. 60. <ul><li>One-to-Many Data Synchronization </li></ul>Global Data Synchronization Network
    57. 61. How GDSN Works 1. Register  2. Subscribe  3. Publish  4. Review  5. Respond  6. Monitor
    58. 62. Global Registry & Interoperable Data Pools Datapool (Exchange) Datapool (Company) Datapool (Country Catalogue) Supplier Retailer Supplier Retailer GS1 Registry ® Datapool (Solution Provider) Retailer Supplier Jim Petragnani, “EAN.UCC System Update,” PowerPoint Presentation, Aftermarket Council on Electronic Commerce, August `2, 2004. Global Registry Messages Datapool Messages (Not processed by Global Registry)
    59. 63. http://www.intel.com/business/bss/industry/retail/SupplyChain.PDF
    60. 64. What is a data pool? Electronic catalog of standardized item and price data. Data pools allow trading partners to upload (publication) and download (subscription) item, party, and location data.
    61. 65. GS1-Certified Data Pools Standards-compliant (GS1) data pools insure continuous synchronization of master data among participating trading partners. Data pools were measured against a set of development standards established by the GS1 GDSN Task Group as well as test plans and criteria defined by Drummond Group Inc. (DGI). To be certified, a data pool must demonstrate full interoperability with all other participating data pools and the GS1 Global Registry using DGI's Interoperability Compliance Process®, a robust interoperability process methodology.
    62. 66. 10 Data Pools and the GS1 Global Registry v1, release 12 successfully passed the GDSN Interoperability Certification test conducted by Drummond Group Inc. (DGI) on December 17, 2004.
    63. 67. Sterling Committee, “Data Synchronization: From Compliance to Collaboration – An Essential Guide to Understanding Your Opportunity,” Whitepaper, 2004, http://www.sterlingcommerce.com
    64. 68. <ul><li>Register – Publisher of source data registers an item with the UCCnet GLOBALRegistry ® service. </li></ul><ul><ul><li>Publisher s gather their product information and assign a unique 14-digit Global Trading Item Number (GTIN) to each product. </li></ul></ul><ul><ul><li>Because products may be shipped in many ways, a unique GTIN is required for all packaging levels of a product (e.g., unit, inner packs, cases, pallets, etc.). </li></ul></ul>
    65. 69. <ul><li>Subscribe – Recipient of data indicates interest in receiving information updates by subscribing to items published by a specific manufacturer, or by any manufacturer that fits a particular product category. </li></ul>
    66. 70. <ul><li>Publish – Publisher can manage who “sees” what data. </li></ul><ul><ul><li>Publisher uses a unique Global Location Number (GLN) for each retailer. </li></ul></ul><ul><ul><li>The supplier may publish “publicly” to every store in the retailers organization or get as granular as publishing GTIN information to a single store. </li></ul></ul>
    67. 71. <ul><li>Retrieve/Review – Subscriber retrieves and inspects the published data from UCCnet services. </li></ul><ul><ul><li>Decides whether or not to continue receiving published updates for the item. </li></ul></ul><ul><ul><li>Decides whether it agrees with the business content published. </li></ul></ul><ul><ul><ul><li>Subscriber accepts the published value (and updates its internal system) or </li></ul></ul></ul><ul><ul><ul><li>Publisher publishes a corrected value to override the previously published data. </li></ul></ul></ul>
    68. 72. <ul><li>Respond – Subscriber notifies publisher of the status of published data: Review, Authorized, Synchronized, or Rejected. </li></ul><ul><li>Retrieve – Publisher monitors for messages from subscribers and reacts accordingly. </li></ul>
    69. 73. GDS Benefits http://www.cpfr.org/BHoganUCCnet_CPFR.ppt
    70. 74. Benefits <ul><li>A study by UCCnet has determined that retailers and manufactures can experience: </li></ul><ul><ul><li>75% reduction in deductions due to invoice pricing and product delivery discrepancies </li></ul></ul><ul><ul><li>30% improvement in the number of quality purchase orders </li></ul></ul><ul><ul><li>An average of 1,320 total hours saved in paper administration and data keying </li></ul></ul><ul><ul><li>80% improvement in speed to retail for new items, price changes, and promotions – the time required to communicate and execute changes can be reduced from up to two weeks to two days </li></ul></ul>http://www.hammer.net/subpage.asp?template=/template.asp?menu%3D476
    71. 75. Benefits For Retail <ul><li>Cost Reduction • P.O./Invoice discrepancies • Paper administration </li></ul><ul><li>Standard Visibility to Supplier Product Information • One common view of Price, Promotions and Images </li></ul><ul><li>Improved Speed To Market Of New Items • Manufacturer data is delivered to systems online </li></ul><ul><li>Visibility Of More Available Items </li></ul><ul><ul><li>Standardized search and browse functionality </li></ul></ul>
    72. 76. <ul><li>More Accurate & Compliant Information • Forced Adherence to UPC Guidelines • Shelf Tags match product </li></ul><ul><li>Easier Data Interface via XML • No version constraints in updating functionality </li></ul><ul><li>Transmit Demand Information Universally in Real Time • Standard transmission of POS data </li></ul><ul><li>Engage Interactive Category Management • Common Categorization Scheme </li></ul>
    73. 77. Benefits For Manufacturers <ul><li>Standardization of Multiple Catalogs & Solution Partners </li></ul><ul><ul><li>Ability to build/host a single catalog or “virtual” catalog </li></ul></ul><ul><ul><li>Catalog interoperability based on industry compliance </li></ul></ul><ul><ul><li>Broad access to compliant exchanges & solutions </li></ul></ul><ul><li>Standardized Communication of ALL Product Attributes </li></ul><ul><ul><li>Nutritional info, image, commercial ads, warranty info. </li></ul></ul><ul><ul><li>Provides pricing elements: Brackets, Allowances </li></ul></ul>
    74. 78. <ul><li>Understand & Improve Trading Partner Relationships </li></ul><ul><ul><li>Uniformly view retailer store, DC, market, corporation </li></ul></ul><ul><ul><li>Elimination of mundane, non-value-added administration </li></ul></ul><ul><li>Ensure that Data is Synchronized With Retailers </li></ul><ul><ul><li>XML functionality will guarantee delivery </li></ul></ul><ul><ul><li>Functionality will return XML message from legacy DB </li></ul></ul>

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