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  1. 1. The new Apparel Paradigm Chee Weilong Brandon Huang Huiai Esther Chung Lee Ping Jamie Chua Weiliang Loh Yixian + +
  2. 2. I. Introduction <ul><li>Apparel Trend </li></ul><ul><li>Retailer-Customer Relationship </li></ul><ul><ul><li>Different Roles </li></ul></ul><ul><ul><li>Higher Information Accessibility </li></ul></ul><ul><ul><li>Higher Expectations </li></ul></ul><ul><ul><ul><li>Value,Price,Quality, Selection, Convenience, Service </li></ul></ul></ul>Analysis <ul><li>Current Body Scanning system </li></ul><ul><li>Existing Components </li></ul><ul><ul><li>[TC]² 3D body scanner </li></ul></ul><ul><ul><li>3-D measurement Software </li></ul></ul><ul><ul><li>Customized Garment Design & production systems </li></ul></ul><ul><ul><li>Virtual Mirror Software </li></ul></ul><ul><ul><li>Enterprise resources planning systems </li></ul></ul>
  3. 3. IA. Problem Statement <ul><li>Customers </li></ul><ul><li>Body Scanning - Specific retail shop </li></ul><ul><li>Limited choice of apparel </li></ul><ul><li>Inability to feel material </li></ul><ul><li>Location of apparel </li></ul><ul><li>Apparel Retailers </li></ul><ul><li>Limited shop space </li></ul><ul><li>Financial burden </li></ul><ul><li>Supply chain management </li></ul><ul><li>Apparel E-retailers </li></ul><ul><li>Return stock </li></ul><ul><li>Inaccurate virtual model </li></ul><ul><li>Suppliers </li></ul><ul><li>Inventory, replenishment information </li></ul>
  4. 4. IB. Objectives of new system <ul><li>Customers </li></ul><ul><li>1-stop apparel hub </li></ul><ul><li>Immediacy, Accessibility </li></ul><ul><li>Apparel Retailers </li></ul><ul><li>Build new value-added intermediary </li></ul><ul><li>Reduce cost, fragmentation </li></ul><ul><li>New Collaborations between small players </li></ul><ul><li>Apparel E-retailers </li></ul><ul><li>Higher customer satisfaction </li></ul><ul><li>Suppliers </li></ul><ul><li>Increase accuracy </li></ul><ul><li>Reduce costs </li></ul><ul><li>Global market </li></ul><ul><li>Improve networked global apparel industry </li></ul>
  5. 5. II. New proposed new system + + Body Scanning Database System RFID Portal Terminals
  6. 6. IIA. Additional Components <ul><li>Interface – HTML using JSP </li></ul><ul><li>Database program – Oracle, MS SQL </li></ul><ul><li>Accessibility from anywhere </li></ul><ul><li>Storage of additional information of participating apparel stores </li></ul><ul><ul><li>tenant mix, apparel, and layout </li></ul></ul><ul><li>The Technology itself </li></ul><ul><li>Value Added Aspect </li></ul>Online Global Database system
  7. 7. IIA. Additional Components RFID tracking sub-system <ul><li>The Technology itself </li></ul><ul><li>Value Added Aspect </li></ul><ul><li>Tags </li></ul><ul><li>Reader </li></ul><ul><li>Software </li></ul><ul><li>Easy Locating of Store </li></ul><ul><li>Supply Chain Management </li></ul>
  8. 8. Generates list from database Selected item shipped 1 Body Scanner Universal Backend Database 3 Database of partipating stores 2.1 Portal terminal 2.2 User home desktop 4 Selected apparel of best fit Store A Store B Store C 5 Shopping centre Generates list from database Collection of item Guess, Levis, Oakley, etc Suppliers 7 customer 6
  9. 9. IIB. Working of new system & components 1.1 New “hot spot” locations <ul><li>Now managed by external provider </li></ul><ul><li>Portal terminals, close proximity to retail outlets </li></ul>
  10. 10. IIB. Working of new system & components 1.2 Initial Stage – Body scanning system <ul><li>Preliminary Scan </li></ul><ul><li>Confirmation of Scan </li></ul>
  11. 11. 1 Body Scanner
  12. 12. IIB. Working of new system & components 1.3 Creating Access & Storage Process – Portal Terminals <ul><li>User ID, password </li></ul><ul><li>Storage of Body profile & details </li></ul>
  13. 13. 1 Body Scanner 2.1 Portal terminal
  14. 14. IIB. Working of new system & components 1.4 Interactive Process – Portal Terminals: Online global & body scanning database <ul><li>Access any portal terminal </li></ul><ul><li>User ID & password </li></ul><ul><li>Apparel preferences – all participating stores </li></ul><ul><li>Trying on virtual image </li></ul><ul><li>Home accessibility & online purchase </li></ul>
  15. 15. 1 Body Scanner Universal Backend Database 3 Database of partipating stores 2.1 Portal terminal 2.2 User home desktop 4 Selected apparel of best fit Generates list from database Generates list from database
  16. 16. IIB. Working of new system & components 1.5 Action Stage – RFID sub-system <ul><li>List of stores with selected apparel </li></ul><ul><li>Transmission of data with passive RFID system </li></ul><ul><li>Specific location of apparel shown </li></ul>
  17. 17. Generates list from database 1 Body Scanner Universal Backend Database 3 Database of partipating stores 2.1 Portal terminal 2.2 User home desktop 4 Selected apparel of best fit Store A Store B Store C 5 Shopping centre Generates list from database
  18. 18. IIB. Working of new system & components 1.6 Purchasing Stage <ul><li>Request processed at backend </li></ul><ul><li>Inventory updated, item reserved </li></ul><ul><li>Choice: personal collection/delivery </li></ul>
  19. 19. Generates list from database 1 Body Scanner Universal Backend Database 3 Database of partipating stores 2.1 Portal terminal 2.2 User home desktop 4 Selected apparel of best fit Store A Store B Store C 5 Shopping centre Generates list from database Selected item shipped Collection of item customer 6
  20. 20. IIB. Working of new system & components 1.7 Behind the scenes - Database program <ul><li>Update of measurements </li></ul>
  21. 21. Generates list from database Selected item shipped 1 Body Scanner Universal Backend Database 3 Database of partipating stores 2.1 Portal terminal 2.2 User home desktop 4 Selected apparel of best fit Store A Store B Store C 5 Shopping centre Generates list from database Collection of item Guess, Levis, Oakley, etc Suppliers 7 customer 6
  22. 22. IIC. Discussion <ul><li>Body Scanning </li></ul><ul><ul><li>Single unit package price - $40000 </li></ul></ul><ul><li>Online Global database system </li></ul><ul><ul><li>Subscription charges </li></ul></ul><ul><li>RFID system </li></ul><ul><ul><li>Tags – 5cents – large Qty </li></ul></ul><ul><ul><li>System $9m-dependent on distribution network size </li></ul></ul>Estimated Costs IIC. Discussion
  23. 23. IIC. Discussion + Solutions <ul><li>Constraint </li></ul><ul><ul><li>Installation Size </li></ul></ul><ul><ul><li>Customer Acceptance – Privacy </li></ul></ul><ul><ul><li>Security, Vandalism </li></ul></ul><ul><li>Limitation </li></ul><ul><ul><li>Inaccurate results due to movements </li></ul></ul><ul><ul><li>Solution- Quality monitors </li></ul></ul>Body Scanning System
  24. 24. IIC. Discussion <ul><li>Constraint </li></ul><ul><ul><li>Customers: Lack of technical requirements </li></ul></ul><ul><ul><li>Retailers: Lack of financial support </li></ul></ul><ul><ul><li>RFID: Privacy </li></ul></ul><ul><li>Limitation </li></ul><ul><ul><li>RFID: Reading Functions </li></ul></ul>Conceptual System Implementation IIC. Discussion + Solutions
  25. 25. III. Technological Substitutes 1. Conventional fitting rooms 2. Wi-Fi Positioning System
  26. 26. III. Technological Complements & Competitiors <ul><li>SMS Queue Management System (QMS)/EMARS </li></ul><ul><ul><li>To further shorten/eliminate queuing time </li></ul></ul>2. Integration with other atomized systems i.e. standardized parking payments, shopping kiosks, ATM machine, cinema ticketing <ul><li>3.E-retail services with global online database </li></ul><ul><ul><li>Value-adds online shopping </li></ul></ul>
  27. 27. IV. Trends & Needs <ul><li>A. An Overview </li></ul><ul><li>Drivers of need </li></ul><ul><ul><li>Evolving technology </li></ul></ul><ul><ul><li>Interactive model </li></ul></ul><ul><li>Personalization strategy </li></ul><ul><li>Choices </li></ul><ul><li>E-retail </li></ul><ul><li>Virtual interactivity </li></ul><ul><li>Dominant design </li></ul>Long term trends A1. Broad Scale A2. Technological
  28. 28. B. Meeting Market Needs <ul><li>Retailers from all orientations </li></ul><ul><li>Customer awareness, savvy ness </li></ul><ul><li>Solution-portal </li></ul>B2. Technological . IV. Trends & Needs B1. Social <ul><li>incremental innovations </li></ul><ul><ul><li>foster interoperability, widen fields of application, and improve the system faster than customer requirements demand </li></ul></ul><ul><li>Solution - Fusion of complementary technologies </li></ul><ul><ul><li>Internet integrated into value chain </li></ul></ul><ul><ul><li>RFID – process improvement enabler </li></ul></ul><ul><li>Future – Architectural innovation </li></ul>Drivers of Diffusion
  29. 29. V. Impact on value chain <ul><li>Inbound Logistics </li></ul><ul><li>RFID – stocking, controlling, cost, margin </li></ul><ul><li>Operations </li></ul><ul><li>RFID – portable, easy integration </li></ul><ul><li>Edge computing </li></ul><ul><li>Service </li></ul><ul><li>Speed search </li></ul><ul><li>1 stop solution </li></ul><ul><li>Outbound Logistics </li></ul><ul><li>Dynamic sales-replenishment system </li></ul><ul><li>Marketing </li></ul><ul><li>Network externalities </li></ul><ul><li>Online marketing </li></ul><ul><li>Penetration into local/overseas markets </li></ul><ul><li>Collaborations – Small & Big shops </li></ul><ul><li>Resource Pooling </li></ul>
  30. 30. VI. Summary of other Applications <ul><li>Apparel Industry </li></ul><ul><ul><li>Better Fitted and Customized Clothes </li></ul></ul><ul><li>Gyms and Health Clubs </li></ul><ul><ul><li>Weight management, body sculpting </li></ul></ul><ul><li>Medical Industry </li></ul><ul><ul><li>Spine analysis, plastic surgery </li></ul></ul><ul><li>Airline and Automobile Industries </li></ul><ul><ul><li>Optimize seat space </li></ul></ul><ul><li>Entertainment Industry </li></ul><ul><ul><li>Develop animations </li></ul></ul>
  31. 31. VII. Business Plan Business Model Subscription & Advertising Technical Staffing <ul><li>3 functional teams: </li></ul><ul><li>(R&D) </li></ul><ul><li>Manufacturing </li></ul><ul><li>Marketing </li></ul><ul><li>Functional manager </li></ul><ul><li>Project manager </li></ul>Heavyweight team structure Entry Strategies Technology Marketing <ul><li>Sourcing Technology </li></ul><ul><li>Patent – Interest of external provider </li></ul><ul><li>License – International brands, big companies </li></ul><ul><li>Servicing </li></ul><ul><li>Market Analysis – shopping districts </li></ul><ul><li>Target Group – early adopters </li></ul><ul><li>Timeframe - First Mover Advantage </li></ul>
  32. 32. Our extended system is a more human-centred technology , which serves to address the possible concerns of consumers and apparel stores , with the fusion of RFID tracking sub-system and an online global database system. This will give the system a value added market curve that will be strongly attached to consumers and could very well change the way apparel shopping is carried out . With the next big wave of consumer technology coming in the form of web services, our new value innovation is certainly moving in line with global trends, and will be able to capture the mass of apparel customers and expand the market. And, perhaps someday, this new system might just become a component of another system. Conclusion

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