Patrons come to amusement parks looking for a thrill…
… but overcrowding and standing in line can be a real buzz kill.
Make coming to your park a real thrill, with the ThrillTracker.
Here we have a comparison chart of different technologies that could be used in some form or another to implement our system. Clearly you see why we decided to go with RFID in our solution. While WiFi could potentially have a large range, the cost per patron to carry around a transmitter would be too expensive when compared to our relatively cheap RFID solution. The same applies to Bluetooth. Both of those solutions would have slower read times than RFID.
Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager ThrillTracker
Blue Team Survey <ul><li>Members of the Blue Team surveyed 40 people that have been to a major theme park in the past 10 years. </li></ul><ul><li>In visiting an amusement park, what has been the one element that has taken away from the overall experience? </li></ul>
Blue Team Survey Observation While waiting in line may be expected by the patron, it is obvious from the results that this takes away from the overall experience of going to a theme park.
Professional Opinion Our domain expert agreed with our findings, stating: “ Avoiding lines is a fundamental desire for people who attend public venues. Recent news articles would support your presumption as well, regarding the willingness of patrons to pay for it [the ThrillTracker].” - Mr. Doug Stagner Director of Operations, Busch Gardens Europe
The Problem <ul><li>Poor real-time data collection and feedback on park patron habits leads to inefficiencies in park utilization, causing a failure to maximize patron satisfaction and park revenue. </li></ul>
The Goal <ul><li>Our goal is to provide a system utilizing real-time data collection methods that both increases the satisfaction of the patrons and the revenue of the parks. </li></ul>
Turn real-time data collection via RFID… … into satisfaction by offering an enhanced patron experience!
What Thrill Tracker Will Do <ul><li>Provide real-time attraction data and statistics </li></ul><ul><li>Create additional revenue for the park </li></ul><ul><li>Allow patrons to customize a multiple ride itinerary from one of our convenient kiosks </li></ul><ul><li>Enhance patron tracking </li></ul><ul><li>Provide information services through kiosks </li></ul><ul><li>Provide additional means for targeted marketing </li></ul>
What Thrill Tracker Won’t Do <ul><li>Show real-time where every patron is anywhere in the park </li></ul><ul><li>Ensure maximum efficiency of all attractions </li></ul><ul><li>Eliminate lines at attractions </li></ul><ul><li>Eliminate congestion throughout the park </li></ul><ul><li>Allow patrons to schedule an unlimited number of attractions </li></ul>
What is RFID? <ul><li>RFID – Radio Frequency Identification </li></ul><ul><li>There are two types of RFID: </li></ul><ul><ul><li>Active </li></ul></ul><ul><ul><li>Passive </li></ul></ul><ul><li>The main difference is that active RFID has its own battery power source, where as passive RFID achieves its charge from radio waves. </li></ul>
Phase 2 Budget * Staff are full time employees for a 6 month period $580,608 Total Phase 2 Staff Budget $165,888 40% Overhead $414,720 Total $30,720 $61,440 1 GUI Developer $30,720 $61,440 1 IT Specialist $31,680 $63,360 1 Network Engineer $26,880 $53,760 1 Technical Writer $30,720 $61,440 1 Database Specialist $27,840 $55,680 1 Web Developer $61,440 $61,440 2 QA Engineer $134,400 $67,200 4 Software Engineer $40,320 $80,640 1 Project Manager Total Yearly Salary* Quantity Staff
Phase 2 Budget $717,629 Total Phase 2 Budget $137,021 Total Phase 2 Equipment and Software Budget $69,095 $13,819 5 MS SQL 2005 $3,196 $799 4 MS Visual Studio Pro $50 $50 1 MS SQL Developer Toolkit $9,625 $875 11 HP nx6325 Notebook Workstations $1,825 $365 5 Cisco 2611 Routers $9,000 $3,000 3 Slab X2 RFID Kiosk $16,000 $3,200 5 Dell 2950 Application Servers $16,000 $3,200 5 Dell 2950 Development Servers $70 $0.70 100 Mifare 1K RFID Cards $160 $80 2 GAOF5 RFID Writer $12,000 $2,000 6 Envision Ware RFID Antennae Gates Cost Price Quantity Part Number Item
Per Park Revenue By Year $1,128,750 $723,750 $405,000 162 3,300,000 Kings Island 3 $1,018,750 $613,750 $405,000 162 2,860,000 Six Flags Great America 3 $1,996,250 $901,250 $1,095,000 365 4,700,000 Universal Hollywood 3 $2,346,250 $1,251,250 $1,095,000 365 6,100,000 Universal Orlando 2 $928,750 $523,750 $405,000 162 2,500,000 Kings Dominion 2 $1,078,750 $673,750 $405,000 162 3,100,000 Cedar Point 2 $1,896,500 $804,500 $1,092,000 364 4,310,000 Busch Gardens Africa 1 $953,750 $548,750 $405,000 162 2,600,000 Busch Gardens Europe 1 Revenue By Park RFID Pass Royalties ThrillPass Royalties Season Days Yearly Attendance Park Year
Return On Investment <ul><li>Pilot customer amortized cost of $148.6K per year over five years </li></ul><ul><li>Cost per season day is $900 for a 162 day season </li></ul><ul><li>Only 180 passes required to break even at $5 each </li></ul><ul><li>If an average of 2000 passes are sold per day, realized profit is $1.5 Million for the customer </li></ul><ul><li>1000% return on the initial investment </li></ul><ul><li>ThrillTracker Inc. will receive a $1 royalty on each $5 ThrillPass sold and $.25 on non-ThrillPass RFID tickets </li></ul><ul><li>Estimated first year revenue of $2.85 Million </li></ul>
Return On Investment <ul><li>The less time patrons spend in line…. </li></ul><ul><li>More time to visit shops and concessions (and spend money) </li></ul><ul><li>Better experience at the park </li></ul><ul><li>More likely to return to the park </li></ul><ul><li>Better distribution throughout the park </li></ul>
Conclusion <ul><li>“It's been my experience that real time data is a good thing... I do see value, from the facility operator's perspective, of having real time data; especially if reporting can be automated and formatted to meet specific needs.” </li></ul><ul><li>- Mr. Stagner </li></ul>
Process Flow: Access Of Thrill Tracker Account Via Kiosk Patron Places RFID Pass Near Scanner Can The Pass Be Read ? Is The Pass Valid ? Is There An Associated Account ? Run The Account Setup Routine Store Account Data In Data Base Run The Account Access Routine Retrieve Account Data From Data Base Display Error No No Yes No Pass Detected
Process Flow: Ride Access Using Thrill Pass Run The Account Update Routine Update Account Data In Data Base Run The Account Access Routine Retrieve Account Data From Data Base Is The Ride And Time Correct ? Green Light Open Gate Yes No Patron Places RFID Pass Near Scanner Can The Pass Be Read ? Is The Pass Valid ? Red Error Light Yes Yes No No Pass Detected
Blue Team Survey <ul><li>For a small fee, no more than $5.00, would </li></ul><ul><li>you be willing to pay for a customized itinerary whereby you could shorten your wait for selected attractions? </li></ul>