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  1. 1. Towards a sound implementation of RFID in Europe within a global perspective Peter FRIESS 26 October 2006 China International RFID Technology Development China Convocation III Copyright 2006 European Commission European Commission Directorate General Information Society and Media ICT for Enterprise Networking
  2. 2. European perspective on RFID <ul><li>RFID tags have a bad reputation in Europe </li></ul><ul><li>Consumer perspective not sufficiently considered by industry </li></ul><ul><li>Citizens’ interests, not just consumers’ are important </li></ul><ul><li>Stakes are high for Europe </li></ul><ul><ul><li>Important in order to keep competitiveness of European players </li></ul></ul><ul><ul><li>Strong technological and industrial bases </li></ul></ul><ul><ul><li>Huge market for software and service providers (large and SME) </li></ul></ul><ul><li>Urgent need of a dialogue to rebuild trust </li></ul>
  3. 3. Roadmap – RFID Public Consultation 2006 December 2006: Communication from the European Commission December 2006 March 2006 September 2006 June 2006 3 July – 30 Sept. 2006: Public online consultation on ‘Your Voice in Europe’ 6-7 March: Internet of Things Sept. – Oct. 2006: Analysis of input received + final conference Oct. – Nov. 2006: Drafting of the Communication March 9, 2006 at CeBIT: Commissioner Viviane Reding announces the launch of a Europe-wide public consultati3on Ongoing research and co-operation 15-16 May: Applications 16-17 May: Security & Privacy 1 June: Interop./ Governance 2 June: Frequency spectrum
  4. 4. RFID – The Road to Deployment <ul><li>Need to foster deployment of the technology </li></ul><ul><ul><li>To demonstrate clear-cut business cases and ROI models </li></ul></ul><ul><li>RFID adoption </li></ul><ul><ul><li>By retail and consumer packaged goods industry </li></ul></ul><ul><ul><li>By new industries: chemical, transportation, healthcare, aerospace </li></ul></ul><ul><ul><li>For new applications: asset tracking, error prevention (hospitals), anti-counterfeiting (drugs)… </li></ul></ul><ul><li>Co-operation and collaboration are critical to the success of a supply chain RFID deployment </li></ul><ul><ul><li>Increased M&A activity can be expected in the next 2 years </li></ul></ul><ul><li>Some key lessons from today’s developments: </li></ul><ul><ul><li>RFID implementation is a journey, not a destination </li></ul></ul><ul><ul><li>Long-term competitive advantage will depend on ability to learn from others’ experience </li></ul></ul><ul><ul><li>Change management and education & training are major requirements for every organisation </li></ul></ul><ul><ul><li>Holistic view of RFID deployment  integration of RFID with existing processes </li></ul></ul>
  5. 5. Privacy and security <ul><li>Users’ privacy protection </li></ul><ul><ul><li>Core principles and mechanisms should be defined </li></ul></ul><ul><li>EU’s Data Protection Directive </li></ul><ul><ul><li>Stakeholders to comply with set principles </li></ul></ul><ul><ul><li>“ Working Party 29” is working on definition of private data </li></ul></ul><ul><li>Global accord </li></ul><ul><ul><li>Common principles and best practises for privacy and security </li></ul></ul><ul><ul><li>Governance issue for digital identities </li></ul></ul><ul><li>Societal concerns </li></ul><ul><ul><li>RFID use in the workplace </li></ul></ul><ul><ul><li>Environment-friendly RFID tags </li></ul></ul><ul><ul><li>Health and security </li></ul></ul>
  6. 6. Interoperability and standards <ul><li>Closed vs. open systems </li></ul><ul><ul><li>Up to now, RFID usage has been confined to close system usage </li></ul></ul><ul><ul><li>Expected potential can only be realised in an open system approach </li></ul></ul><ul><li>Role of the Commission </li></ul><ul><ul><li>Stimulate/support global harmonisation of RFID standards </li></ul></ul><ul><ul><li>Contribute to set RFID standards </li></ul></ul><ul><li>Role of Industry </li></ul><ul><ul><li>Actively participate in global standardisation activities </li></ul></ul>
  7. 7. <ul><li>Spectrum allocation </li></ul><ul><li>Reallocating spectrum is a long process </li></ul><ul><li>Consensus exists in Europe to promote a globally harmonised spectrum </li></ul><ul><li>EC decision on UHF spectrum harmonisation meets today’s requirements </li></ul><ul><ul><li>Sufficient for initial RFID deployment </li></ul></ul><ul><ul><li>Future adoption </li></ul></ul><ul><li>Longer term spectrum requirements have to be explored now </li></ul><ul><ul><li>Industry offered already their help for the analysis </li></ul></ul>Frequency allocation and regulation
  8. 8. Research and innovation <ul><li>6th framework programme (FP6) </li></ul><ul><ul><li>till end of 2006 </li></ul></ul><ul><li>7th framework programme (FP7) </li></ul><ul><ul><li>from 2007 </li></ul></ul><ul><li>Competitiveness and innovation framework programme (CIP) </li></ul><ul><ul><li>from 2007 as well </li></ul></ul>
  9. 9. Current RFID research in detail <ul><li>6th framework programme (FP6, till end of 2006) </li></ul><ul><li>40 collaborative research projects, total investment of € 312 million, of which EC contribution is € 153 million </li></ul><ul><ul><li>In addition national RFID research projects </li></ul></ul>
  10. 10. Current RFID research in detail (cont’d)
  11. 11. Relevant sample of current EU funded research projects <ul><li>Product life-cycle Management and Information Tracking - PROMISE </li></ul><ul><ul><li>Product life-cycle models, Knowledge management over entire life-cycle </li></ul></ul><ul><li>RFID solutions for the global environment - BRIDGE </li></ul><ul><ul><li>Deployment of EPCglobal applications in Europe (7 sectors) </li></ul></ul><ul><li>Prevention of counterfeiting of products - STOP </li></ul><ul><ul><li>Business and technology models for RFID based anti-counterfeiting solutions </li></ul></ul><ul><li>Mobile smart shopping - STOLPAN </li></ul><ul><ul><li>Near-field communication for smart environments </li></ul></ul><ul><li>Improved collaboration processes – SMART, TRASER </li></ul><ul><ul><li>Handling of electronic identity of products and product representation </li></ul></ul><ul><li>Improvement of RFID in Europe – CE-RFID </li></ul><ul><ul><li>RFID road-mapping, policy recommendations, network creation </li></ul></ul>
  12. 12. New programmes <ul><li>7th framework programme (FP7 from 2007) </li></ul><ul><ul><li>Specific programmes </li></ul></ul><ul><ul><ul><li>Cooperation – Collaborative research </li></ul></ul></ul><ul><ul><ul><li>Ideas – Frontier Research </li></ul></ul></ul><ul><ul><ul><li>People – Marie Curie Actions </li></ul></ul></ul><ul><ul><ul><li>Capacities – Research Capacity </li></ul></ul></ul><ul><ul><li>RFID research areas </li></ul></ul><ul><ul><ul><li>Privacy-enhancing technologies </li></ul></ul></ul><ul><ul><ul><li>Innovative applications and services </li></ul></ul></ul><ul><ul><ul><li>Hardware and devices </li></ul></ul></ul><ul><ul><ul><li>Shift from RFID to networked RFID systems </li></ul></ul></ul><ul><li>Competitiveness and innovation framework programme (CIP, from 2007) </li></ul><ul><ul><li>To support wide take-up and innovation </li></ul></ul><ul><ul><li>Large-scale pilot projects in eHealth, eGovernment, eInclusion, etc. </li></ul></ul>
  13. 13. Co-operation <ul><li>Projects </li></ul><ul><ul><li>Co-operation with current FP6 projects </li></ul></ul><ul><ul><li>Common projects in FP7 </li></ul></ul><ul><li>Mobility funding </li></ul><ul><ul><li>Marie Curie actions (o utgoing & incoming international fellowships) </li></ul></ul><ul><ul><li>International cooperation scheme </li></ul></ul><ul><li>Dialogues </li></ul><ul><ul><li>International dialogues with Asia and United States </li></ul></ul><ul><ul><li>Dialogue with industry for them to develop/improve guidelines and best practises </li></ul></ul><ul><li>RFID conferences and events </li></ul><ul><ul><li>IST event Nov. 2006 Helsinki (session on RFID) </li></ul></ul><ul><ul><li>Germany is planning an RFID conference (June 25 – 26 in Berlin) </li></ul></ul><ul><ul><li>Portugal is considering an RFID event (Q4 2007) </li></ul></ul><ul><ul><li>RFID convocation in Europe in 2007 (planed) </li></ul></ul>
  14. 14. Conclusion <ul><li>A new sense of community </li></ul><ul><ul><li>All stakeholders to join in a dialogue </li></ul></ul><ul><ul><li>Willingness and commitment to share </li></ul></ul><ul><ul><li>Sharing views, information, experiences and best practices </li></ul></ul><ul><li>Europe is committed to RFID </li></ul><ul><ul><li>Taking an key role in a global context </li></ul></ul><ul><ul><li>Developing a “win-win” solution </li></ul></ul><ul><ul><li>Preserving European values </li></ul></ul>
  15. 15. THANK YOU! Let’s make RFID work together ! More information on www.rfidconsultation.eu

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