Structured Data helps provides context and meaning to the content and data of our websites. But with competing standards, multiple implementation methods and fragmented documentation it can be very tricky to do right.
Peter Macinkovic will go over the history of structured data standards, how it works and common gotchas that trip up most webmasters when learning how to implement for the first time.
He also goes over best practice, which formats to choose and how to implement on scale - regardless the platform you run.
ABOUT THE SPEAKER
Peter Macinkovic is a Digital Marketer and eCommerce Specialist based in Melbourne, Australia. A Former Digital Project Manager, Peter found his true calling in Digital Marketing and SEO working in-house for Kiana Beauty in the online retail sector