How To Manage Content Marketing

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2012 Content Marketing Tactician of the Year Winner, Amanda Maksymiw is showing you how to manage content marketing. Watch the full recording of the webinar (with audion): http://marketing.kakushinwebinars.com/webinar-series/webinars/recording-content-marketing-strategies

Published in: Business, Technology, Design
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How To Manage Content Marketing

  1. 1. What’s Better?
  2. 2. We Want More!
  3. 3. Where We Are Headed •Strategy •People •Process •Tools / Technology Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  4. 4. Challenge – We Want More! Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  5. 5. Set The Strategy Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  6. 6. Set The Strategy Curated content eBooks Whitepapers Original videos Case Studies Podcasts InfographicsBlogs Articles Newsletters Reports Surveys i Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  7. 7. Challenge – Who? Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  8. 8. Build The Right Team •Sets the •strategy Manages the workflow & team Produces and creates Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  9. 9. Challenge – Getting It Done Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  10. 10. Doing It Right Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  11. 11. Doing It Right Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  12. 12. The Power of Checklists ▶Findable ▶Readable ▶Understandable ▶Actionable ▶Shareable Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  13. 13. The Power of Checklists •Does the blog post provide a new idea or offer ‘How To’ insight? •Does the blog post speak to our target audience? •Is the blog post formatted correctly? •Does the blog contain keywords? •Are we following Fair Use Guidelines? •Is the post error free? Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  14. 14. Other Tools And Tech To Help •Editorial Calendars •Style Guides •Project Management Tools •Content Management System Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  15. 15. How To Streamline Your Efforts Dos •Get buy in Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  16. 16. How To Streamline Your Efforts Dos •Avoid too many cooks Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  17. 17. How To Streamline Your Efforts Dos •Customize work plans and processes for all content Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  18. 18. How To Streamline Your Efforts Dos •Involve people at the right time Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  19. 19. How To Streamline Your Efforts Dos •Create a system to manage ideas for the next great piece of content Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  20. 20. How To Streamline Your Efforts Don’ts •Forget about strategy Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  21. 21. How To Streamline Your Efforts Don’ts •Lose sight of quality Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  22. 22. How To Streamline Your Efforts Don’ts •Avoid or eliminate mundane or routine checks Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  23. 23. How To Streamline Your Efforts Don’ts •Try to do everything at once Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  24. 24. How To Streamline Your Efforts Don’ts •Forget to measure Click here to WATCH FULL WEBINAR at KakushinWebinar.com
  25. 25. Questions? Click here to WATCH FULL WEBINAR at KakushinWebinar.com

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