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Peter Johnson's Marketing Portfolio


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I'm a writer, and I have all sorts of experience in internet marketing. Here are some examples of my work in content strategy, content marketing, and copywriting.

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Peter Johnson's Marketing Portfolio

  1. 1. Peter Johnson’s Portfolio Hi there! I’m a content strategist, content marketer, and copywriter. I work as a freelancer, and I have agency experience. I’ve created this portfolio to tell you about my skills, and show you examples of my work. 1
  2. 2. Content Strategy: Setting Goals Example clients: Vast Conference, Buffered VPN The internet is huge. How do you get noticed? I’ve helped create campaigns that increase sales, signups, and other tangible goals. My campaigns also increase web traffic, social engagement, and other “soft” marketing goals. I can: • Audit your content strategy, and your competition’s • Optimize your content for search and social • Perform keyword and referral research, to find out how you get noticed • Give your brand personality and style • Develop a great campaign from scratch, and help you stand out 2
  3. 3. Content Strategy: Style and Voice Example clients: The Washington Bus, Bombsheller I’ve helped develop branding and content strategies for a clients in fields as diverse as ecommerce (like Bombsheller) and youth civic engagement (like The Washington Bus.) This is one of my favorite kinds of work. This work can include developing slogans, positioning, keyword research, SWOT analysis, and style guides. This might sound fuzzy, but it’s really important. I’d love to tell you more! This Bombsheller landing page reflects the guidelines I helped develop, but I did not create any of the content shown here. 3
  4. 4. Content Marketing: Client Blogs Example clients: Vast Conference, Watts Basketball, K9 Carts I’ve written hundreds of blog posts for my clients. Blogging is the cornerstone of any effective content marketing strategy—and I’m very good at it. I can write interesting content about anything, thanks to my journalism background. ”What every kid needs to do to become a better scorer,” Watts Basketball, 2018 ”Help colleagues with disabilities succeed in meetings,” Vast Conference, 2018 ”Exercise for dogs in wheelchairs,” K9 Carts, 2017 ”How to deal with interruptions,” Vast Conference, 2017 ”Four life skills kids learn at Watts Basketball camps,” Watts Basketball, 2018 “The health coach who only works remote,” Vast Conference, 2017 4
  5. 5. Content Marketing: Guest Posting Example client: Buffered VPN I’ve ghosted guest posts for clients in order to: • Drive traffic to their website • Earn links to cornerstone content • Boost search rankings • Position brands and individuals as thought leaders “The Internet is Estonia’s First Line of Defense Against Putin’s Russia,” TechnoFAQ, 2018 5
  6. 6. Copywriting: Social Media Copy Example client: Watts Basketball Watts Basketball is a Seattle institution. They retained my former agency, Content Harmony, for a marketing campaign to boost signups and brand awareness. As part of my work for a comprehensive content marketing campaign, I wrote social media ad copy that: • Engaged page visitors • Increased Facebook page likes • Drove traffic to the website • Increased ad conversion rates • Lowered cost per click • Increased signups over previous years Watts Basketball Facebook Page, 2018 6
  7. 7. I’ve written landing pages for my clients on all sorts of subjects. In every case, my landing pages incorporate search engine optimization and keyword research that I’ve performed. This is one of the more adorable examples. It ranks first on Google (as of 4/18) for ”rear support dog wheelchair.” Copywriting: Landing Pages Example client: K9 Carts ”Rear Support Dog Wheelchair,” K9 Carts, 2017 7
  8. 8. Let’s Work Together! Drop me a line on LinkedIn or via email. I love new challenges, so pitch me on your project! All my clients also hire Bobo, my cat and ”personal assistant.” 8