BNI Digital Marketing Presentation 2nd May 2013

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This was a presentation given by Peter James of WSI Digital Advantage to the Bourne chapter of BNI in Thtacham, Berkshire UK. The presentation covers the impact of the Google Panda and Penguin algorithm changes on websites.

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BNI Digital Marketing Presentation 2nd May 2013

  1. 1. Neighborhood Web WatchThatcham
  2. 2. Websites are being beaten up and humiliated- they are not working for their businesses
  3. 3. We know the culprits!Pandaterrorisessites withpoor qualitycontentPenguinterrorisessites withpoor qualityinward links
  4. 4. I need your help to protect our websites inThatcham
  5. 5. Why is this happening?
  6. 6. Google want to return the best and mostrelevant results for a search
  7. 7. Some websites have content that is poor
  8. 8. Some websites don’t market themselvesproperly
  9. 9. Some websites have used artificial methodsto try and improve their rankings
  10. 10. What do I do to protect websites?• Content that is unique and useful to visitors• Keywords properly emphasised• Social media sharing• Links to Google profiles• Tagged customer reviews• Google place optimised and linked• Online business directory entries• Social media engagement• Online press releases• Content marketing• Video marketing
  11. 11. What can you do to help protect ourwebsites in Thatcham?
  12. 12. Look out for vulnerable customers, prospectsand business associates.
  13. 13. Before you meet them – have a look at theirwebsite.
  14. 14. When you meet them - ask if they get muchbusiness from their website
  15. 15. If they say no or they don’t know – then youknow somebody who can help them
  16. 16. Because I make the web work for you!!!
  17. 17. Peter James07867 5050680118 335 0401peter.james@wsidigitaladvantage.comwww.wsidigitaladvantage.com

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