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What is a Concept?
 An abstract idea or viewpoint
 Something that is conceived
 A perceived structure or construct
Conceptual Memory Access
 We have millions of unique conclusions
 We can data mine this long term memory*
 Auto trigger...
Concepts & Keywords
 In the beginning keywords were very important
 Now these ‘keywords’ have evolved into concepts
 Th...
Conceptual Thinking
 Invoke intentionally, incubate then inspire
 Distill your ideas through simplification
 Sculpt new...
How to isolate concepts
 Look for concepts not keywords *
 Rewrite these concepts in your own words
 Simplify these con...
Conceptual Memory Activation
 Merging abstract ideas with concrete facts
 Phenomenal recall performance on the fly
 Sci...
Be unique at all costs
 Google is looking for unique content*
 Describe semantic entities creatively
 Use wordplay & mu...
Write for people not bots
 People need the information they want*
 Make it easier for them to find it with PBI*
 Focus ...
Metaphors & Storylines
 Encapsulate your ideas into metaphors
 Storylines invoke our emotions & imagination
 Express co...
Differences between CI & AI
 CISE does not utilise NLP or NLU*
 AI is still learning about how concepts work
 CI create...
What is CISE technology?
 Algorithm that simulates ConceptuaI Intelligence
 Provides hierarchy of Core Concepts* on any ...
Topical Models & SEO
 Structured schematic framework
 Create information silos that resonate
 CISE extends the topical ...
How does CISE help?
 Distills leading entities without in-depth research
 Provides comprehensive scope for further analy...
What is a Conceptual Map?
 Interactive mind map of leading key concepts
 Contextual clusters filtered from big data
 A ...
Conceptual Creativity Unleashed by Peter Hatherley
Conceptual Creativity Unleashed by Peter Hatherley
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Conceptual Creativity Unleashed by Peter Hatherley

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How to build create dynamic website content using concepts instead of keywords. Great tips on how to isolate semantic entities and build topical web development models.

The presentation touches on practical techniques to invoke creativity and activate conceptual memory through well established creative techniques.

Understanding conceptual Intelligence is a step towards understanding how we can create healthy dialogues with our clients and prospects that both engages and informs.

CISE gets to the core of understanding by isolating the key concepts on a topic before you write

For more info on Cise sea http://cise.info/semantics/

Published in: Internet
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Conceptual Creativity Unleashed by Peter Hatherley

  1. 1. What is a Concept?  An abstract idea or viewpoint  Something that is conceived  A perceived structure or construct
  2. 2. Conceptual Memory Access  We have millions of unique conclusions  We can data mine this long term memory*  Auto triggering creative trains of thought * Like a HDD drive that rarely gets accessed we need to trigger cognitive exercises
  3. 3. Concepts & Keywords  In the beginning keywords were very important  Now these ‘keywords’ have evolved into concepts  These concepts are now isolated by deep learning* * Traditionally NLP algorithms like RankBrain take a heuristic guess that there is a contextual connection
  4. 4. Conceptual Thinking  Invoke intentionally, incubate then inspire  Distill your ideas through simplification  Sculpt new thoughts then write them down
  5. 5. How to isolate concepts  Look for concepts not keywords *  Rewrite these concepts in your own words  Simplify these concepts individually  Organise the concepts in a natural flow * Learning to rewrite concepts in your own words invokes the creative process
  6. 6. Conceptual Memory Activation  Merging abstract ideas with concrete facts  Phenomenal recall performance on the fly  Scientifically proved by neurological tests* * Chemicals that enhance long term memory are released in the brain when this particular methodology is used
  7. 7. Be unique at all costs  Google is looking for unique content*  Describe semantic entities creatively  Use wordplay & multi-dimensional context * Unique content is a ranking factor. It is the mirror opposite of duplication
  8. 8. Write for people not bots  People need the information they want*  Make it easier for them to find it with PBI*  Focus on providing deeper core relevance * And as quickly as possible * PBI Phrase Based Indexing via well designed topical models
  9. 9. Metaphors & Storylines  Encapsulate your ideas into metaphors  Storylines invoke our emotions & imagination  Express complex ideas more simply
  10. 10. Differences between CI & AI  CISE does not utilise NLP or NLU*  AI is still learning about how concepts work  CI creates a conceptual map of core relevance *NLP Natural Language Processing / NLU Natural Language Understanding Probability Algorithms
  11. 11. What is CISE technology?  Algorithm that simulates ConceptuaI Intelligence  Provides hierarchy of Core Concepts* on any topic  Filters out unnecessary noise from big data * Direct access to CISE Key Concepts on demand
  12. 12. Topical Models & SEO  Structured schematic framework  Create information silos that resonate  CISE extends the topical relevance  Isolates and fills any conceptual gaps
  13. 13. How does CISE help?  Distills leading entities without in-depth research  Provides comprehensive scope for further analysis  Inspires concise easy-to-understand content
  14. 14. What is a Conceptual Map?  Interactive mind map of leading key concepts  Contextual clusters filtered from big data  A topical model that extends your schema  Masterset of ideas that activates your own CI* *Conceptual Intelligence

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