Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Telecom service futures driven by customer need

156 views

Published on

Telecom customer services appear to be stuck in the early 20th Century with the telephone call the primary channel for service provision that can take days to affect. Compare that to Google, Amazon, IBM, Apple and other modern companies where customers control service provision by the minute or second.

Modem business is driven by the accumulation of customer data, but the Telecom Industry sees vast amounts of customer-related data dormant and untapped. As a result, many new opportunities are lost. For example, the behavior of people, devices, systems, and networks give the earliest indicators of potential security problems.

OTT operators exploit networks and make far greater profits than any other sector and this might be further amplified by the roll-out of 5G. But without a fundamental rethink of FTTP, 5G will fail to deliver sufficient coverage and the advertised data rates. This pending failure is already seeing alternative solutions from outside the industry along with the realization that most ‘things’ on the IoT will never connect to the internet!

Published in: Technology
  • Be the first to comment

Telecom service futures driven by customer need

  1. 1. Telecom Services D r i v e n b y C u s t o m e r N e e d ? C o n s t r a i n e d b y c a r r i e r s ! Prof Peter Cochrane OBE www.petercochrane.com
  2. 2. Global IP Traffic 2014 60 72 88 109 135 16 202015 16 17 18 19 21 22 168 209 220 180 140 120 80 40 0 270 239 Exabytes Month Source An Opportunity Space to A n i n f i n i t e d e m a n d
  3. 3. Global IP Traffic 2014 60 72 88 109 135 16 202015 16 17 18 19 21 22 168 209 220 180 140 120 80 40 0 270 239 Exabytes Month Source An Opportunity Space to A n o p p o r t u n i t y s p a c e t o i n v e s t f o r A n i n f i n i t e d e m a n d B U I L D I T A N D T H E Y W I L L C O M E F B A W S A p p l e N O T O N E M A J O R E U C O M P A N Y I N T H I S S P A C E
  4. 4. MINdSET MISMATCH S u p p l i e r : W i r e s a n d P l i e r s C o p p e r m i n d s e t s p r e v a i l C u s t o m e r a n d o t t a n g s t
  5. 5. s e r v i n g m a r k e t s - N O T ! G l o b a l S u p p l i e r - D e m a n d M i s m a t c h
  6. 6. s e r v i n g m a r k e t s - N O T ! G l o b a l S u p p l i e r - D e m a n d M i s m a t c h C u s t o m e r P r o v i s i o n F T T H / P 1 G B i t / s T h e B A S I C S t a n d a r d I t ’ s A l l a b o u t s e r v i c e s B a n d w i d t h C o s t s N o t h i n g
  7. 7. M I N d S E T M I S M AT C H S u p p l i e r : D e v i c e o f C h o i c e L o c k t h e c u s t o m e r i n t o a l i m i t e d c h o i c e o f d e v i c e , a n d p a c k a g e s , s e r v i c e o p t i o n s a n d l i m i t e d f l e x i b i l i t y
  8. 8. M I N d S E T M I S M AT C H S u p p l i e r : D e v i c e o f C h o i c e L o c k t h e c u s t o m e r i n t o a l i m i t e d c h o i c e o f d e v i c e , a n d p a c k a g e s , s e r v i c e o p t i o n s a n d l i m i t e d f l e x i b i l i t y c o n s t r a i n e d c u s t o m e r s c o n s t r a i n e d I N N O V A T I O N
  9. 9. C u s t o m e r : Ty p e t o S c re e n D I Y s e r v i c e s e t u p a n d p ro v i s i o n i n g o n d e m a n d b y c u s t o m e r “ I w a n t w h a t I w a n t - W h e n I w a n t i t - H o w I w a n t i t - A t a p r i c e I w a n t ” C u s t o m e r s i n t h e d r i v i n g s e a t MINdSET MISMATCH
  10. 10. M I N S E T M I S M ATC H C u s t o m e r : A p p o f C h o i c e A n y d e v i c e , s e r v i c e , a p p a n d s c e n a r i o t h a t w o r k s f o r m e a n d m y b u s i n e s s a n d m o d e o f l i f e M Y S P A C E f r e e d o m a n d c r e a t i v i t y
  11. 11. THIS LAPTOP < 5 0 % o f a l l A p p s E x t e r n a l S S D D u e T O P O O R c o n n e c t i v i t y a n d z i p c l o u d A c c e s s
  12. 12. SEAMLESS CONNECT - NOT N o s y m m e t r i c b a n d w i d t h - n o C l o u d
  13. 13. O P P O RT U N I T Y S PAC E F O R YO U K e e p s G r o w i n g E X P ( n ) Y e a r - o n - Y e a r Supply Support Services Integration Storage Security Recovery Replacement Threat Alerts Trending Briefings Tech Radar Take my pain away Just make it all work Defend me Keep me safe Keep my business safe Ensure a fast recovery Resilience is everything New threats New opportunities New technologies
  14. 14. Worlds Apart G e n e s i s o r N e m e s i s n e w c o d a t a e x p l o i t e d o l d c o d a t a t o l e r a t e d
  15. 15. S e c u r i t y Scale of Potential Devastation Potential Depth of Penetration Geographical Metaphysical Technological Psychological Ecological Biological Physical Virtual Real Beyond Cyber Alone Land Sea Air Space Cyber Information
  16. 16. Cyber-Info War Nuclear-Warfare Bio-Chemical Warfare S e c u r i t y Scale of Potential Devastation Potential Depth of Penetration Geographical Metaphysical Technological Psychological Ecological Biological Physical Virtual Real Total Extinction Trigger Event CatalystBeyond Cyber Alone Land Sea Air Space Cyber Information
  17. 17. Cyber-Info War Nuclear-Warfare Bio-Chemical Warfare S e c u r i t y Scale of Potential Devastation Potential Depth of Penetration Geographical Metaphysical Technological Psychological Ecological Biological Physical Virtual Real Total Extinction Trigger Event CatalystBeyond Cyber Alone Land Sea Air Space Cyber Information THERE IS ONLY W AR AND EVERY DOMAIN IS INTERCONNECTED Governments AND The Military Can no longer protect their citizens
  18. 18. B E H AV I O U R S People Machines Networks Human Fallibility = Primary Failure Mechanism Start Finish Breaks Uploads Browsing Downloads Connections SocialNets Individuals Population Contacts Mobility Content Mobility Storage Devices Apps +++ Patterns say it all very early!
  19. 19. B l o c k C h a i n P N u m b e r P o r t a b i l i t y Get the supplier out of the loop, make it fast and easy, put the user in control On one device: Enable Multi-Sim Cloaking/Simulation of users with multiple IDs/numbers for any carrier working anywhere any time Provides the max likelihood of a good c o n n e c t i o n a t a l l times everywhere Introduces extra security options and new features
  20. 20. A I A S A S E R V I C E Humans augmented by machines… Doing far more with for less ! But there will be a lot of disruptive change !
  21. 21. W r o n g M i n d e d ? How many people can I replace by AI ? …and can I increase profitability?
  22. 22. R i g h t M i n d e d ? My people are smart hard to recruit and cost a fortune to train…can AI make them even smarter and more effective? …and can I grow my business? Will we be able to come up with new service offerings ?
  23. 23. C L O U D V A U L T T h e U l t i m a t e B a c k u p Cloud service providers: - One is dangerous - Two is better - Three ideal I n d e p e n d e n t D a t a V a u l t t h e u l t i M a t e
  24. 24. Parsed, encrypted, & distributed, documents and folders over multiple servers… C L O U D S E C U R I T Y E x t r e m e P r o t e c t i o n & B a c k U p A => a1 + a2 + a3 +…… an => q1 + q2 + q3 +……qn q1 q2 q3 q4qn Parsed Encrypted Cloud locations, addressing, order of concatenation, and routings, all coded/hidden
  25. 25. B l e s s i n g o r B l i g h t 5 GT h e s o l u t i o n t o a l l o u r p ro b l e m s ? Dominator of IoT Smart City enabler Broadband provision Autonomous vehicles Replacement for WiFi Warehouse automation Production Line monitoring Medical device communication +++ +++ Improves your sex life ! I D O n ’ t T H i n k s o
  26. 26. P E R S P E C T I VE N o f i b r e = N o 5 G The New Silk Road Beltway ~ 70 Countries Economies ~ 40% Global Homes >80% FTTH/P Infrastructures: Road, Rail, Water, Mobile, Internet, Electricity Access: New Markets, Raw Materials including Minerals including Rare Earths Strategic Thinking v Random Walks of commercialism Securing supplies of Rare Earths
  27. 27. aN IoT Future + Unknowns • material sourcing • manufacturing history • distribution and supply chain • purchase and ownership details • application, usage, maintenance, repair • repurposing, reuse, recycling sequence • +++ The 5G vision does not scale by energy demands, functionally, or economically, but networks without infrastructure do! E v e r y t h i n g c o m m u n i c a t i n g + + +
  28. 28. ROBOT WAREHOUSING To d a y w i t h o u t 5 G + + +
  29. 29. container to container Will never connect directly to mobile nets
  30. 30. container to container Ship to shore Container to container to Ship Wireless system needs a >10 year battery The majority of containers don’t see the sky Short range low power wireless is a necessity Will never connect directly to mobile nets
  31. 31. c o n t a i n e r T o s h i p t o s h o r e The load management & transit remain Dickensian ! V e r y o f t e n s u c h i n c i d e n t s a r e i n v i s i b l e u n t I l t h e s h i p u n l o a d s C o n t a i n e r s a n d l o a d s g e t d a m a g e d L o s t a n d d e s t r o y e d
  32. 32. 3,4,5G nets cannot support the demands of future traffic and logistic networks… but vehicle to vehicle systems can…by providing the most efficient and relevant linking of users reporting their status and sharing local/pertinent information Intelligent? Sans infrastructure
  33. 33. 3,4,5G nets cannot support the demands of future traffic and logistic networks… but vehicle to vehicle systems can…by providing the most efficient and relevant linking of users reporting their status and sharing local/pertinent information Intelligent? Sans infrastructure 5 G T o w e r a n d m a s t d e n s i t y p o s e s a m a j o r l i m i t a t i o n
  34. 34. C o n n e c t e d But only to each other..
  35. 35. I o T F o r R e a l Monitoring the in:out…health
  36. 36. p r o p h e t i c Many truths to be revealed The IoT will lift the lid on our habits and behaviours, who we know and meet, what we buy, eat and drink, where we travel and go, what we own and use++++ And for the first time users and their actual, & not their p r e s u m e d h a b i t s , w i l l become a part of the design loop!
  37. 37. IoT Security Tech Support AI as a service Service aggregation AI as a game changer Information Management Block Chain Number Portability Networks without infrastructure Users managing mix and match service provision Doing what the Telcos/Netcos do badly or cannot/will not do O p p o r t u n i t y S P A C E Huge, evolving and growing very fast…
  38. 38. H y p o t h e s E s - Most of IoT will not connect to the internet - 5G unlikely to be dominant - Data is the biggest opportunity - Security the biggest sub-space - Look out for new OTT players ! - Brexit: we can only minimise the damage
  39. 39. B R E X I T R E P O R T - Remain: UK reputation is already badly damaged - Leave 1: World can’t wait to get really cheap deals - Leave 2: UK frozen out of EU market - Crash Out: Even more damage - Either way: A decade to recover - Upside: None, there is only damage
  40. 40. M Y P L E A T O Y O U The mantra of so very many people… “But there is no proven market” PLEASE never say this: Lest you be thought a fool!
  41. 41. T h a n k Y o u petercochrane.com youtube.com/user/peterstarman slideshare.net/PeterCochrane T i m e F o r Q u e s t i o n s

×