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Peter Cochrane
Simple thinking & sustainability
do not go hand-in-hand: we have
to ‘manage’ all resources and the
environment
S M A L L D AT A
BIG IMPACT
No IoT = No Sustainability
Ahmed Elmagarmid 
Continually polishing and
i m p r o v i n g o u r e x i s t i n g
processes and industries will
not realise a sustainable future
AXO I M 1
We need new materials with
new properties, produced and
recycled, repurposed, reused to
a far higher degree than those
provided by nature
AXO I M 2
We need new fabrication and
manufacturing processes that
do far more for far less energy
and materials
AXO I M 3
We have to rethink the
solutions to many of our old
problems…
AXO I M 4
…and they have to use less
raw material and energy
whilst being kinder to the
environment at large
We need products and services
that are more durable, resilient
and adaptable, that demand
less energy and material
AXO I M 5
Generating energy is not the
big problem, but storage (and
distribution) is !
AXO I M 6
“A surface area/volume problem
already solved by nature (?) and
ripe for bio/nano innovation”
Our world is not linear, simple, not
3/4D and disconnected, it is highly
networked and complex in the ’n’
dimensional sense - and generally
beyond the human span of
thinking visualisation
AXO I M 7
Stochastic complexity on a massive
scale exhibiting fractal behaviours
f ro m a l o c a l t o a n a t i o n a l ,
international & global scale
Politicians, manager, financiers
are confused, confounded and
generally lack the ability to
effectively manage resources and
make long term decisions.
AXO I M 8
“ I t i s f u n d a m e n t a l l y
impossible to effectively
manage the resources of a
p l a n e t u s i n g a s i n g l e
parameter: $$ ££ €€”
“ T h e y n e e d A I
support based on
effective and tested
models”
observation
People love simple - it is
all so obvious and does
not involve thinking
o b s e rvat i o n
Thermodynamics, complexity
and non-linear systems say
otherwise, and manifest in
t h e l a w o f u n i n t e n d e d
consequences
What we don’t see here
a r e t h e s u b t l e s o c i a l
interactions and comms
between people and the
devices they carry
Technology
Ecology
T O B E V E RY S P E C I F I C
Economics
Society
Industry
Care
Markets
Trade
Education
Policing
Defence
Commerce
Security
Logistics
Finance
Government
Companies
W e h a v e n o m o d e l o r u n d e r s t a n d i n g
Law & Order
Defence
Education
Health
Institutions
“ S o m e t i m e s W E m i g h t
o b s e r v e o r i n f e r s o m e
l i m i t e d r e l a t i o n s h i p s a n d
typify some characteristics
however AI can produce a
comprehensive analysis and
a much fuller picture”
“ B I G D A T A t e n d s t o
furnish an ‘average view’
whilst small data gives us
the fine grain detail”
My new new smart and intelligent car
F UT U R E BY A N A L O GY
Composite body shell is:
- colour programmable
- self repairing
- self cleaning
- the battery
Components are:
- failure predictive
- programmable
- self diagnosing
- self repairing
- low cost production
- low maintenance
- energy efficient
- self managing
- driverless
All macro-information recorded/stored on-board to
be updated by the day for full product life cycle
B I G D ATA BY A N A L O GY
Primary elements:
- Manufacturer & Model
- Component sources
- Production plant
- Assembly detail
- Testing & QA
- Handling
- Shipping
- Agent
- Sale
Lifetime elements:
- Purchaser & owners
- Licensing/taxation
- Journeys and use
- Driving history
- Service/repair
All micro-data recorded/stored within each component to
be periodically updated for the entire component life cycle
S M A L L : D ATA BY A N A L O GY
Primary elements:
- Manufacturer & Model
- Component details
- Production plant
- Assembly detail
- Software v1.0
- Testing & QA
- Handling
- Shipping
- Sale
Lifetime elements:
- Day one operation
- Service/repair log
- Vibration analysis
- Failure prediction
- Output history
- Trend analysis
- SW updates
Radar and car-to-car comms
3,4,5G Net
Connect
Self contained data storage & analysis Small Data Domain
V E H I C L E-v e h i c l e C o m m s
Wireless Connect to Gas Station, Repair
Shop for SW upgrades, failure reporting
and remote diagnostics
WiFi, ZigBe,
BlueTooth ???
Radar + car-to-car comms
Networked components
accessible remotely
Ship to
shore Container to Container to Bridge
H I D D E N V A L U E
BIG DATA = Container, schedule/location ?
Small DATA = Status of container contents ?
In every container operation globally
W h o o p s !
Is it still on board ?
Are my goods damaged ?
What is the delivery date?
Where is my container?
H EA LT H F UT U R ES
Hospital
Medical Centre
Home Based
Technology
Push
- Patient
M i g r a t i n g c e n t r e o f g r a v i t y
Solutions for the
average
- for the
individual
D e v i c e t o d e v i c e
Monitoring the in:out:effect for a complete picture
Self contained home net with no net
connect - or only an aggregated
sporadic net connect
The coffee machine !
A N E C D OT E
Purchased
Failed in month 12
Repaired under warranty
Returned with a user report
8000 coffees consumed in one year
8760 hours in one year ~ 1 coffee/hour
Health implications
Product implications
What will our appliances
have to tell us ??
Fridge
Freezer
Microwave
Dishwasher
Washing Machine
Tumbler dryer
Oven/Hob
Security
Air-Con
Shower
+++
Designer Feedback
d i s t r i b u t i o n
Automated & intelligent
BIG DATA
Where has the package come
from and where is it going ?
Where is it now and what
does it contain ?
small DATA
Detailed product history of
production, storage and handling
including testing, and any
damage +++
Item
Box
Pallet
Warehouse
Container
Supplier
Customer
No single solution
can deal with all
forms of attack....
S e c u r i t y
T h e r e a r e n o
s i l v e r b u l l e t s …
s m a l l / B I G D a t a
B I G & s m a l l DATA f o r
m o d e l s & s y n t h e s i s e o f
a n t i d o t e s a n d p ro t e c t i o n
… a u t o i m m u n i t y i s
a m u s t t o c o p e w i t h
I o T a t t a c k s !
N E E D T O S H A R E
T R U M P S N E E D T O K N O W
How Many Devices ?
I m p l a n t e d , w o r n , c a r r i e d b y p e o p l e
I w e a r / c a r r y 6 s m a r t t h i n g s …
b u t i n t h e f u t u r e i t i s l i k e l y
t o b e > > 1 0 ! !
H o w m a n y h a v e y o u g o t … . ? ?
T h e y a r e a l l b e c o m i n g a p a r t
o f t h e I o T t o p r o v i d e B I G
a n d s m a l l d a t a …
B E YO N D 3 R
Big & small Data ++++
“ To s t o p p r o d u c i n g m o r e a n d m o r e f o r t h e f e w
a n d s t a r t p r o v i d i n g s u f f i c i e n t f o r t h e m a n y ”
“ To e c o n o m i c a l l y m a n a g e t h e r e s o u r c e s o f t h e
p l a n e t i n t h e i n t e r e s t o f s u s t a i n a b l e f u t u r e s ”
N O F R E E L U N C H!
The IoT could bankrupt the planet
Internet Energy = 5 - 10% of global production
IoT Energy Use > 10 x more
“We need lower energy computing and communications”
T h e g o o d n e w s :
Almost all the low
energy tech options
we need are available
Thank You
cochrane.org.uk

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Small data big impact

  • 1. Peter Cochrane Simple thinking & sustainability do not go hand-in-hand: we have to ‘manage’ all resources and the environment S M A L L D AT A BIG IMPACT No IoT = No Sustainability Ahmed Elmagarmid 
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  • 5. Continually polishing and i m p r o v i n g o u r e x i s t i n g processes and industries will not realise a sustainable future AXO I M 1
  • 6. We need new materials with new properties, produced and recycled, repurposed, reused to a far higher degree than those provided by nature AXO I M 2
  • 7. We need new fabrication and manufacturing processes that do far more for far less energy and materials AXO I M 3
  • 8. We have to rethink the solutions to many of our old problems… AXO I M 4 …and they have to use less raw material and energy whilst being kinder to the environment at large
  • 9. We need products and services that are more durable, resilient and adaptable, that demand less energy and material AXO I M 5
  • 10. Generating energy is not the big problem, but storage (and distribution) is ! AXO I M 6 “A surface area/volume problem already solved by nature (?) and ripe for bio/nano innovation”
  • 11. Our world is not linear, simple, not 3/4D and disconnected, it is highly networked and complex in the ’n’ dimensional sense - and generally beyond the human span of thinking visualisation AXO I M 7 Stochastic complexity on a massive scale exhibiting fractal behaviours f ro m a l o c a l t o a n a t i o n a l , international & global scale
  • 12. Politicians, manager, financiers are confused, confounded and generally lack the ability to effectively manage resources and make long term decisions. AXO I M 8 “ I t i s f u n d a m e n t a l l y impossible to effectively manage the resources of a p l a n e t u s i n g a s i n g l e parameter: $$ ££ €€” “ T h e y n e e d A I support based on effective and tested models”
  • 13. observation People love simple - it is all so obvious and does not involve thinking
  • 14. o b s e rvat i o n Thermodynamics, complexity and non-linear systems say otherwise, and manifest in t h e l a w o f u n i n t e n d e d consequences What we don’t see here a r e t h e s u b t l e s o c i a l interactions and comms between people and the devices they carry
  • 15. Technology Ecology T O B E V E RY S P E C I F I C Economics Society Industry Care Markets Trade Education Policing Defence Commerce Security Logistics Finance Government Companies W e h a v e n o m o d e l o r u n d e r s t a n d i n g Law & Order Defence Education Health Institutions “ S o m e t i m e s W E m i g h t o b s e r v e o r i n f e r s o m e l i m i t e d r e l a t i o n s h i p s a n d typify some characteristics however AI can produce a comprehensive analysis and a much fuller picture” “ B I G D A T A t e n d s t o furnish an ‘average view’ whilst small data gives us the fine grain detail”
  • 16. My new new smart and intelligent car F UT U R E BY A N A L O GY Composite body shell is: - colour programmable - self repairing - self cleaning - the battery Components are: - failure predictive - programmable - self diagnosing - self repairing - low cost production - low maintenance - energy efficient - self managing - driverless
  • 17. All macro-information recorded/stored on-board to be updated by the day for full product life cycle B I G D ATA BY A N A L O GY Primary elements: - Manufacturer & Model - Component sources - Production plant - Assembly detail - Testing & QA - Handling - Shipping - Agent - Sale Lifetime elements: - Purchaser & owners - Licensing/taxation - Journeys and use - Driving history - Service/repair
  • 18. All micro-data recorded/stored within each component to be periodically updated for the entire component life cycle S M A L L : D ATA BY A N A L O GY Primary elements: - Manufacturer & Model - Component details - Production plant - Assembly detail - Software v1.0 - Testing & QA - Handling - Shipping - Sale Lifetime elements: - Day one operation - Service/repair log - Vibration analysis - Failure prediction - Output history - Trend analysis - SW updates
  • 19. Radar and car-to-car comms 3,4,5G Net Connect Self contained data storage & analysis Small Data Domain V E H I C L E-v e h i c l e C o m m s Wireless Connect to Gas Station, Repair Shop for SW upgrades, failure reporting and remote diagnostics WiFi, ZigBe, BlueTooth ??? Radar + car-to-car comms Networked components accessible remotely
  • 20. Ship to shore Container to Container to Bridge H I D D E N V A L U E BIG DATA = Container, schedule/location ? Small DATA = Status of container contents ? In every container operation globally
  • 21. W h o o p s ! Is it still on board ? Are my goods damaged ? What is the delivery date? Where is my container?
  • 22. H EA LT H F UT U R ES Hospital Medical Centre Home Based Technology Push - Patient M i g r a t i n g c e n t r e o f g r a v i t y Solutions for the average - for the individual
  • 23. D e v i c e t o d e v i c e Monitoring the in:out:effect for a complete picture Self contained home net with no net connect - or only an aggregated sporadic net connect
  • 24. The coffee machine ! A N E C D OT E Purchased Failed in month 12 Repaired under warranty Returned with a user report 8000 coffees consumed in one year 8760 hours in one year ~ 1 coffee/hour Health implications Product implications What will our appliances have to tell us ?? Fridge Freezer Microwave Dishwasher Washing Machine Tumbler dryer Oven/Hob Security Air-Con Shower +++ Designer Feedback
  • 25. d i s t r i b u t i o n Automated & intelligent BIG DATA Where has the package come from and where is it going ? Where is it now and what does it contain ? small DATA Detailed product history of production, storage and handling including testing, and any damage +++ Item Box Pallet Warehouse Container Supplier Customer
  • 26. No single solution can deal with all forms of attack.... S e c u r i t y T h e r e a r e n o s i l v e r b u l l e t s … s m a l l / B I G D a t a B I G & s m a l l DATA f o r m o d e l s & s y n t h e s i s e o f a n t i d o t e s a n d p ro t e c t i o n … a u t o i m m u n i t y i s a m u s t t o c o p e w i t h I o T a t t a c k s !
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  • 28. N E E D T O S H A R E T R U M P S N E E D T O K N O W
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  • 30. How Many Devices ? I m p l a n t e d , w o r n , c a r r i e d b y p e o p l e I w e a r / c a r r y 6 s m a r t t h i n g s … b u t i n t h e f u t u r e i t i s l i k e l y t o b e > > 1 0 ! ! H o w m a n y h a v e y o u g o t … . ? ? T h e y a r e a l l b e c o m i n g a p a r t o f t h e I o T t o p r o v i d e B I G a n d s m a l l d a t a …
  • 31.
  • 32. B E YO N D 3 R Big & small Data ++++ “ To s t o p p r o d u c i n g m o r e a n d m o r e f o r t h e f e w a n d s t a r t p r o v i d i n g s u f f i c i e n t f o r t h e m a n y ” “ To e c o n o m i c a l l y m a n a g e t h e r e s o u r c e s o f t h e p l a n e t i n t h e i n t e r e s t o f s u s t a i n a b l e f u t u r e s ”
  • 33. N O F R E E L U N C H! The IoT could bankrupt the planet Internet Energy = 5 - 10% of global production IoT Energy Use > 10 x more “We need lower energy computing and communications” T h e g o o d n e w s : Almost all the low energy tech options we need are available