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TVA ... True Value Accounting is a method of accounting that embraces everything that matters, and part of this is the ability to look at data from all perspectives. The data refers to a 'fact' but this fact has different ramifications depending on where the observer is situated. A high salary is good for the individual but bad for profit. High efficiency pollution controls are good for the environment but bad for profit. The same data suggests different priorities depending on the goals of the observer. Optimizing performance in a system that is complex is not easy, but taking into consideration the impact of each and every actor in the system will help.