Who am I?!
Who are You?!
What are We doing here?!
What’s the Objective?!
What’s it going to take to get there?!
* Social media doesn’t replace what we
currently do. It purely complements it.!
*Don’t confuse social networking with
*Old school is still gooood!!
*Belly to Belly is still where it’s at!
2012 - 208,000 photos uploaded per minute !
2014 - 243,000 photos uploaded per minute
2012 - 100,000 tweets per minute!
2014 - 350,000 tweets per minute
2012 - $ 85,000 revenue per minute !
2014 - $130,000 revenue per minute
2012 - 30 hours of video uploaded per minute!
2014 - 100 hours of video uploaded per minute
2012 - 2 million searches per minute!
2014 3.5 million searches per minute
2012 - 100 new accounts per minute!
2014 - 120 new accounts per minute
2012 - !
What did you do ?!
2013 - !
How did you ‘change’?!
2014 - !
What’s your plan?
Pillar of the
(he’s heard of it)!
(watched a funny
emails from them)
What do we do now?!
•!Customer Appreciation Nights!
BBQ Van Rentals!
Meetings with Individual
Starting to Take !
Ofﬂine to Online
Evites and Facebook Event Invites to Customer
Appreciation Night !
Customer Appreciation Nights w/Instructors Helping
People Understand How to Use the Mobile Banking
Advertise BBQ Van with Online Ads & Posts!
Google Hangouts or Skype with Individual Customers!
LET’S START TO DEVELOP
YOUR DIGITAL TWIN
(Grab your Worksheets!)
1. _ _ _ _ _ _ _ _ _ _ _ _ _ photo!
2. Your ach _ _ _ _ _ _ _ _ _!
3. What your _ _ _ _ _ _ _ said!
4. Compelling reasons that make you a T L A
1. Professional yet _ _ _ _ _ _ _ _ photo!
2. Sufﬁcient “About” _ _ _ _ _ _ _ _ _ _ !
3. Double _ _ _ _ _ your likes!
4. Lock your _ _ __ _ _ _ down tight!
5. Create _ _ _ _ _ if stuck!
6. Be _ _ _ _ _ _ _ _ Ross
1. Linkedin Proﬁle Created!
2. Facebook Proﬁle Created!
3. Conforms to St George Social Media Policy!
4. Key Personnel!
A. Linked in proﬁle checked!
B. Facebook proﬁle checked!
C. St George Social Media Policy explained & agreed to!
D. On-line marketing opportunities and vision shared
Have you Heard of the Linfox Case???
Which channels could work for
me, and how could I use them?
OUR GOAL = TLA!
Using Facebook, How Do We Accomplish That?!
What can we share?!
•! Share your teams good community deeds!
•! Promote St George BBQ Trailer!
•! Share your good news products & POD!
Connect with Builders, Bakers, Candlestick Makers EVERYONE in your community!
Practise GIVE to GET!
Share your business solutions !
with the key markets!
* 1 recommendation a week *!
Connect - Connect - Connect
Real estate agents website!
Local Community Sites!
My 2014 !
Online Social Strategy
What should our social media efforts look
How could each of us contribute?!
To use ‘online’ to build better and new
REMEMBER: GOAL = TLA