St George Bank. Retail Banking. Social Media

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Presso to Ross Gillam and Branch Managers St George Bank Retail. Queensland, Australia.

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St George Bank. Retail Banking. Social Media

  1. 1. Welcome! Who am I?! ! Who are You?! ! What are We doing here?! ! What’s the Objective?! ! What’s it going to take to get there?!
  2. 2. * Social media doesn’t replace what we currently do. It purely complements it.! ! *Don’t confuse social networking with social ‘notworking’.! ! *Old school is still gooood!! ! *Belly to Belly is still where it’s at!
  3. 3. WHAT’ YOUR ONE THING?
  4. 4. Life’s one constant is…
  5. 5. Didn’t Anticipate Change! ! 125 Years…GONE
  6. 6. Founded 1856 as a saddlery maker! ! First Holden - November 29, 1948! ! Closing in Australia 2016/2017
  7. 7. Is St. George Immune ! to ‘Change’?
  8. 8. The Future is NOW.
  9. 9. Let’s take a look at some other changes…
  10. 10. Are WE ! immune ! to ‘Change’?
  11. 11. A TRIP BACK IN TIME • Trusted! • Respected! • Authoritative! • Community Pillar
  12. 12. What’s changed for us?! PROS & CONS THE CONS! • Tech savvy consumer?! • More competition?! • Less loyalty/respect?! • Less personal connection (2 ways)?
  13. 13. What’s changed for us?! PROS & CONS THE PROS! • More informed consumer?! • Picked a niche - POD? - Not all the same?..! • Less intimidating more human?!
  14. 14. What Is the ! St. George POD? • What’s the St. George ! ! • What’s YOUR! #DISCUSS
  15. 15. GOAL! =! TLA! ! EVERYWHERE
  16. 16. How Have! Online Behaviours ! Changed?
  17. 17. 2012 - 208,000 photos uploaded per minute ! 2014 - 243,000 photos uploaded per minute
  18. 18. 2012 - 100,000 tweets per minute! 2014 - 350,000 tweets per minute
  19. 19. 2012 - $ 85,000 revenue per minute ! 2014 - $130,000 revenue per minute
  20. 20. 2012 - 30 hours of video uploaded per minute! 2014 - 100 hours of video uploaded per minute
  21. 21. 2012 - 2 million searches per minute! 2014 3.5 million searches per minute
  22. 22. 2012 - 100 new accounts per minute! 2014 - 120 new accounts per minute
  23. 23. 2012 - ! What did you do ?! ! ! ! 2013 - ! How did you ‘change’?! ! ! ! ! 2014 - ! What’s your plan? #Discuss
  24. 24. DIGITAL TWIN OFFLINE ROSS! • Chamber of Commerce! • Footy Club! • Main Street! • Post Office! • Waves hello! • Pillar of the Community ONLINE ROSS! ! • ! • ! • ! • Facebook (personal)! Twitter (he’s heard of it)! YouTube (watched a funny video once)! LinkedIn (gets annoying emails from them)
  25. 25. Offline Activities What do we do now?! •!Customer Appreciation Nights! • BBQ Van Rentals! • Meetings with Individual Customers! • Mail-Outs
  26. 26. ! Starting to Take ! Offline to Online • Evites and Facebook Event Invites to Customer Appreciation Night ! • Customer Appreciation Nights w/Instructors Helping People Understand How to Use the Mobile Banking Apps! • Advertise BBQ Van with Online Ads & Posts! • Google Hangouts or Skype with Individual Customers! • Email-Outs/Video Email
  27. 27. LET’S START TO DEVELOP YOUR DIGITAL TWIN From This… To THIS! (Grab your Worksheets!)
  28. 28. LinkedIn 1. _ _ _ _ _ _ _ _ _ _ _ _ _ photo! 2. Your ach _ _ _ _ _ _ _ _ _! 3. What your _ _ _ _ _ _ _ said! 4. Compelling reasons that make you a T L A
  29. 29. Facebook 1. Professional yet _ _ _ _ _ _ _ _ photo! 2. Sufficient “About” _ _ _ _ _ _ _ _ _ _ ! 3. Double _ _ _ _ _ your likes! 4. Lock your _ _ __ _ _ _ down tight! 5. Create _ _ _ _ _ if stuck! 6. Be _ _ _ _ _ _ _ _ Ross
  30. 30. TLA Checklist 1. Linkedin Profile Created! 2. Facebook Profile Created! 3. Conforms to St George Social Media Policy! 4. Key Personnel! A. Linked in profile checked! B. Facebook profile checked! C. St George Social Media Policy explained & agreed to! D. On-line marketing opportunities and vision shared Have you Heard of the Linfox Case???
  31. 31. Which channels could work for me, and how could I use them? ! • Facebook ?! • LinkedIn ?! • YouTube ?! • Website ?
  32. 32. Facebook
  33. 33. Facebook OUR GOAL = TLA! ! Using Facebook, How Do We Accomplish That?! ! Forums/Groups! •Pages! •Businesses! •Communities! •Clubs! • ! What can we share?! •! Share your teams good community deeds! •! Promote St George BBQ Trailer! •! Share your good news products & POD! • ! ?
  34. 34. LinkedIn Connect - ! ! Connect ! ! ! - Connect Connect with Builders, Bakers, Candlestick Makers EVERYONE in your community! ! Practise GIVE to GET! ! Share your business solutions ! with the key markets! ! * 1 recommendation a week *! ! Connect - Connect - Connect
  35. 35. YouTube     -­Change  your  thinking    -­           Think  like  a  TV  Reporter  (WWWWWH)   !     -­Capture  your  community  in  action   !     -­Capture  people  using  your  products   !     -­Capture  Clients  reactions/thoughts  on  our               products  (Testimonials)   !     -­What  are  the  10  most  FAQ’s  about  our                 products/services?
  36. 36. Websites Look for:! ! • Local blogs! ! • Real estate agents website! ! • Local Community Sites! ! • Mummy/local bloggers! GOAL  =  TLA
  37. 37. My 2014 ! Online Social Strategy • What should our social media efforts look like?! • How could each of us contribute?! • To use ‘online’ to build better and new relationships? REMEMBER: GOAL = TLA #Discuss
  38. 38. • ThatPeterBrewer.com! • 0417 - 630 - 962 ! • facebook.com/thatpeterbrewer! • twitter.com/thatpeterbrewer! • youtube.com/thispeterbrewer! • linkedin.com/thatpeterbrewer

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