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Twingly Blog Manager Presentation

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Twingly Blog Manager is a set of tools for eCommerce sites to manage and encourage bloggers to link more to their sites. It consists of the Twingly blog box which displays blog posts that link to products on a site’s page and provide reciprocal links. The tool also enable e-tailers to monitor and analyse which blogs are linking to their site and products via a dashboard.

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Twingly Blog Manager Presentation

  1. 1. Connecting eCommerce and Bloggers
  2. 2. • Founded in 2006 • Index 75 million+ blogs all over the world. • Two products: Blog Manager for eCommerce. Blog Data for social media monitoring. • More than 100 customers across 16 countries. • Ranked as one of the fastest growing technology companies in Sweden in November, 2011 by Deloitte. Twingly - Who are we?
  3. 3. Blogs Influence!
  4. 4. Who is Influenced by Blogs? • 83% of British people between the ages of 16 and 54 read blogs at least once a month. • 87% of the these people shop online at least once a month. • 50% of British online consumers have purchased a product based on a blogger’s recommendation.
  5. 5. Bloggers Influence Purchases Source: Technorati Media's 2013 Digital Influence Report
  6. 6. Why DO blogs influence? • They build a strong relationship with their followers. • Their readers trust their recommendations • Their posts about products are independent reviews. • Blog posts stay on the internet, drive traffic and influence over longer time than Facebook, Twitter, Instagram etc.
  7. 7. How do you capitalize on these facts? Marketing that sticks, that will reach new customers and increase sales! We have the Tools to help you do this!
  8. 8. Twingly Blog Manager Attract bloggers with
  9. 9. Blog Manager +
  10. 10. The Blog Box
  11. 11. Bloggers Love to be featured • 86% of bloggers would link to online shops more often if they were presented as a reference next to the products. • 89% of bloggers would link to online shops more often if those shops referred traffic to their blogs.
  12. 12. How the Blog Box works The Blog Box automatically finds and features blogs that link to your products!
  13. 13. Attract More Bloggers Bloggers love Attention! 86% of the bloggers asked would link more often to products at eCommerce sites if they were presented as a reference next to the product.
  14. 14. Example Blog Box – Product Product page at andmotion.se:
  15. 15. Example Blog Box – Product Product page at Gymgrossisten.com:
  16. 16. Example Blog Box – Site Gymgrossisten.com front page:
  17. 17. Twingly at Gymgrossisten • Gymgrossisten is the leading webshop in Scandinavia in the food supplements industry. • Incoming links from blogs to Gymgrossisten.com increased by more than 300% since deploying Twingly in Nov. 2012.
  18. 18. Blog Box Benefits Increased Conversion By presenting blog posts with the Blog Box next to your products you will increase visitors converting. Independent product reviews frame your products in a credible context. Increased SEO More bloggers will link to your products if they are presented as a reference and get a link back from you. Google adores these links! Marketing via blogs Bloggers who link to your shop will send quality, engaged traffic to your online shop.
  19. 19. The Dashboard
  20. 20. Monitor Statistics For your shop: • Past 12 months • Links • Mentions Navigate through: • Year • Month • Week See who blogged about your shop and when!
  21. 21. Control Your Blogosphere Overview of blogs: • See mentions • Linking posts • Linked products Metadata: • Blogger demographic s • Rank of blogger
  22. 22. Find and Engage New Bloggers • See who is influential and links often • See demographics • Easy click and visit their blogs Contact and engage them!
  23. 23. Blog Manager – Summary Blog Box • Increase SEO • Marketing via blogs • Increase Conversion The Dashboard • Control your part of the blogosphere • Save time and systemize your interactions with bloggers • Get vital statistics • Find new bloggers
  24. 24. Twingly Customers
  25. 25. For more information or to book a meeting, please contact us on: sales@twingly.com +44 (0) 20 32 90 50 60

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