4C & CBEL
Creative & Compelling Content Creation
Community-Based Engagement Links
Client Field Brainstorm
Think Broad ~ Politics Environment Society Technology ~
Data Mining
Helpful Queries "keyword" followed by: "Powered by " "meta content='blogger'" "You may ...
Conceptualisation
Execution
Scaling Content Generation?
Wrong Idea
Attract Passionate Users...
...And Be Remarkable
(This Isn't Remarkable)
Getting Links
Social Issues?
Don't Worry
Thanks! @petewailes / @Pay4ResultsSEO Strategy Internet Marketing www.strategyinternetmarketing.co.uk
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4C & CBEL | SMX Advanced London 2011

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Pete Wailes's talk about creating content and interacting with communities online as a digital marketer

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4C & CBEL | SMX Advanced London 2011

  1. 1. 4C & CBEL
  2. 2. Creative & Compelling Content Creation
  3. 3. Community-Based Engagement Links
  4. 4. Client Field Brainstorm
  5. 5. Think Broad ~ Politics Environment Society Technology ~
  6. 6. Data Mining
  7. 7. Helpful Queries "keyword" followed by: "Powered by " "meta content='blogger'" "You may use HTML tags for style" "Board index" + "It is currently" "The team" + "Log me on automatically each visit" allintitle:"Sign Up"|join inurl:wiki|forum|blog -site:mediawiki.org -site:wikipedia.org "Powered by MediaWiki" -site:mediawiki.org -site:wikipedia.org site:.gov.uk inurl:memberlist site:.edu inurl:memberlist site:.com inurl:memberlist "Powered By " phpbb|phpbb2|phpbb3|vbulletin|wordpress|smf|punbb|bbpress|yabb|minibb|phorum|b2evolution|lifetype
  8. 8. Conceptualisation
  9. 9. Execution
  10. 10. Scaling Content Generation?
  11. 11. Wrong Idea
  12. 12. Attract Passionate Users...
  13. 13. ...And Be Remarkable
  14. 14. (This Isn't Remarkable)
  15. 15. Getting Links
  16. 16. Social Issues?
  17. 17. Don't Worry
  18. 18. Thanks! @petewailes / @Pay4ResultsSEO Strategy Internet Marketing www.strategyinternetmarketing.co.uk

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