1. The business English course book
in the 21st Century:
Tblehnedi nbg uprsinitn aneds dsig iEtalnglish course book
in the 21st Century:
blending print and digital
Pete Sharma
Bonn, November 2014

2. Overview
• Historical overview of printed
business English course books
• Digital components
• Merging print and digital: practical
ideas
2

3. Part one Early days
• Late 60s - Early 70s
– addition to General English course book
– specialist vocabulary
– texts & exercises
• 1972 The Bellcrest File
• Mid-70s – 80s Functioning in Business
3

4. New developments
• 1990
– ‘Filofax’ / 1:1
• 1991 Business Objectives
• 1992 Framework materials
4

5. More developments
• Pre-experience vs in-work
• International Express
• Vocational courses
• Skills books (presentations)
5

6. The course-book
conundrum
6
Needs
analysis
ESP mats
Podcasts
Authentic Frameworks
Teacher-produced
Student
docs
No materials
Videos

7. Part two New developments
• Video podcasts
• Blogs
• E-books
• Apps
• Learning platforms
7

8. Video podcasts
8

9. Company blogs
9

10. Blogs & bloggers
10

11. E-books
11

12. E-books
12

13. Apps
Presentations
13
SlideShark™ Prezi Viewer

14. Apps
Language skills
14
Evernote
TED Dragon Dictation

15. Apps
Publisher-produced apps
15
Practical English Usage Oxford Advanced
Learner’s Dictionary

16. Online learning platforms
16

17. Online learning platforms
Practical and needs-driven, so it helps learners develop the language
they need to function effectively at work

18. English for Work
Professional Development
18
3 levels available in January 2015 (A2 / B1 / B1+) – more to follow

19. Professional Development
19

20. Flexibility of use
Alongside printed coursebooks, flipped classroom setting,
completely self-study

21. Telephoning A2
Automatic marking (All EfW activities are automatically marked, so Ss can check
their progress by themselves. This makes the course very suitable for self-study).

22. Dictionary look up (link to the Oxford Learner’s Dictionaries)
Professional Development
22

23. Gradebook
Gradebook tool (All of the results from the
automatically-marked activities are
recorded in the Gradebook, which both
teachers and students can access).

24. Additional features
Assign and manage homework
Communicate and collaborate

25. Part three Print and digital
Co-existence
Appropriacy
25

26. Scales / dimensions
Offline
Expert produced
26
Online
Teacher produced
Different needs

27. 10 Practical ideas
• Grammar
• Vocabulary
• Language skills
• Business skills
27

28. Professional Development
28
Activities move from print to digital, or sometimes vice versa

29. Grammar
Present perfect
Business Result [Upper Int]

30. Business Result [Starter]
Grammar – present continuous as future

31. International Express [Elementary]
Function
Giving & getting directions

32. Language of trends
International Express [Pre-Int]

33. Needs analysis Word Cloud
Presentations Presentations Presentations Presentations Presentations
Sales Sales Sales Sales
Telephoning Telephoning Telephoning
Meetings Meetings
Tagul

34. Which dictionary do you use?

35. Business Result [Int]
Vocabulary
Quizlet

36. Listening
The ‘flipped classroom’

37. Reading
Business Result [Upper Int]

38. Speaking
Business Result [Upper Int]

39. Writing
Skills for Business Studies [Int]

40. Business Result [Int]
Telephoning