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Is your marketing good enough to automate?

Marketing Automation is simple, if you believe the sales pitch from some of the software vendors. So why do most automation projects fail to deliver promised ROI benefits? Perhaps it's not all as straightforward as first thought, and there is much work to be done beyond the user training courses.

This webinar was delivered on 11 November 2013 via Brighttalk - you can listen to the full webcast on https://www.brighttalk.com/webcast/43/90421

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Is your marketing good enough to automate?

  1. 1. Is Your Marketing Good Enough to Automate? November 2013 Pete Jakob @curdridge www.purplesalix.com Purple Salix Marketing Science, Marketing Transformation, Business Impact
  2. 2. Purple Salix Poll 1 07/11/2013 2
  3. 3. Purple Salix 07/11/2013 3
  4. 4. Purple Salix 07/11/2013 4
  5. 5. Purple Salix 07/11/2013 5
  6. 6. Purple Salix “ Engage in remarkable conversations... “ 07/11/2013 6
  7. 7. Purple Salix “ Engage in remarkable conversations... With the right customer communities… “ 07/11/2013 7
  8. 8. Purple Salix “ Engage in remarkable conversations... With the right customer communities… In an inspiring way… “ 07/11/2013 8
  9. 9. Purple Salix “ Engage in remarkable conversations... With the right customer communities… In an inspiring way… Through the most relevant method… “ 07/11/2013 9
  10. 10. Purple Salix “ Engage in remarkable conversations... With the right customer communities… In an inspiring way… Through the most relevant method… 07/11/2013 “ Which builds relationships… 10
  11. 11. Purple Salix “ Engage in remarkable conversations... With the right customer communities… In an inspiring way… Through the most relevant method… And creates value for both parties. 07/11/2013 “ Which builds relationships… 11
  12. 12. Purple Salix “ Engage in remarkable conversations... With the right customer communities… In an inspiring way… Through the most relevant method… And creates value for both parties. 07/11/2013 “ Which builds relationships… 12
  13. 13. Purple Salix Poll 2 07/11/2013 13
  14. 14. Purple Salix 07/11/2013 14
  15. 15. Purple Salix  Thinking  Planning  Create compelling content  Sales Engagement  Customer Centricity  Improve your outbound data 07/11/2013 15
  16. 16. Purple Salix This is Marketing Transformation Not Just Marketing Automation! 07/11/2013 16
  17. 17. Purple Salix Communication Performance Measurement CRM Integration Lead Scoring Vision 10 1 9 Data Quality 2 8 3 7 4 6 Marketing Automation 5 Content Marketing Sales Alignment Campaign Design (inc nurturing)
  18. 18. Purple Salix 07/11/2013 18
  19. 19. Purple Salix 1. 2. 3. 4. 5. 19 Create a clear vision Agree Clear objectives Obsess about Data It’s not (Just) the Tool Get the right skills 6. 7. 8. 9. 10. Be Realistic Control Scope Crawl, Walk Run Communicate Constantly Plan For and Expect Change
  20. 20. Pete Jakob Purple Salix Limited Email: pete@purplesalix.com Twitter: @curdridge Tel: +44 7710 820512 Web: www.purplesalix.com 20

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