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Personality insights for the mall

IBM Watson Personality insights

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Personality insights for the mall

  1. 1. IBM Watson Personality Insights Leveraging cognitive computing and social media data to generate customer insights
  2. 2. What is IBM Watson Personality Insights?
  3. 3. 3 Access the service on Watson developer Cloud at: http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/personality-insights.html Personality Insights is available on IBM Watson Developer Cloud
  4. 4. Big 5 Values Needs Emotion Style Attitude Personality Portrait Social Media Linguistic Analytics Engagement Recommendation Personality Insights Takes Social Media Input Performing Linguistic Analysis To Develop A Personality Portrait
  5. 5. How Does It Work?
  6. 6. Use Cases 6
  7. 7. Making Hyper-Personalized Offers Three options for creative marketing campaign Needs Personality Value Network Time Multi-Dimensional Customer Insight Very motivated for self enhancement Efficient, organized. and conservative.Excitement and desires self-expression Network makeup for receiving similar offers Timing for making contact Content determined by intrinsic preferences: “dress for success” (self enhancement) “high-quality” (ideals) - “10% off when bring your friends (social ties)” - PI derived X X 7
  8. 8. Customer Stories
  9. 9. Personalized Offers – Coupon Redemption Big USA Retailer evaluates coupon redemption hypothesis based on PI Need Customers are increasingly bombarded with offers from all competitors making them less and less likely to respond unless the marketing matches their needs exactly Solution Understand clients’ personality characteristics, values, & needs; ensure communication is relevant & distinguished from all other competitors’ advertisements Benefits • Improved coupon redemption rate for loyal customers by 200% ( 2 month data) • Improved coupon redemption by 33% for infrequent customers
  10. 10. Influence Customer Behavior The need • Efficient planning & executing of promotional activity, inventory builds, demand forecasts • Quickly determine the best action when the promotion doesn’t run as planned Big USA Retailers & big US Financial Institution explore new way of running marketing campaigns The solution Build promotional traffic drivers that are enriched with characteristics from peoples personality, values, and needs. The benefits • Improved sales • Reduced Inventory and markdowns • Higher customer satisfaction • Increased marketing effectiveness • High client acquisitions and retention

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