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Full Throttle Keynote


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This Keynote is based on a morotcycle theme (my hobby) and takes the audience through the gears in ramping up a publicity and promotions campaign. Suitable for all professions and General Sessions. or 719-495-2100 for booking.

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Full Throttle Keynote

  1. 1. Full Throttle Publicity Accelerating Your Success with the Power of the Media! Dr. Jim Humphries The Veterinary News Network
  2. 2. Publicity is about getting Attention!
  3. 3. Then turning that attention into new clients!
  4. 4. Publicity is… The ACT of delivering information with NEWS Value… to gain public attention … to deliver information or education.
  5. 5. <ul><li>Progressive Veterinary </li></ul><ul><li>Practices… </li></ul><ul><li>Need to grow… </li></ul><ul><li>Replace lost clients… </li></ul><ul><li>Compete with new business threats… </li></ul><ul><li>Educate the Public!! </li></ul><ul><li>But How? </li></ul>
  6. 6. You can either BUY Advertising  Or EARN Publicity!  Or in terms a Harley rider can understand, advertising bad, publicity good.
  7. 7. What Publicity Really is…
  8. 8. Demonstrating your passion about your profession and telling the world about what you do!
  9. 9. <ul><li>What I Like About Publicity </li></ul><ul><li>Helps everyone </li></ul><ul><li>Free or little cost </li></ul><ul><li>You can do it </li></ul><ul><li>Don’t need an agency </li></ul><ul><li>So why aren’t we doing more of this?? </li></ul>
  10. 10. Because… <ul><li>We don’t understand it </li></ul><ul><li>We don’t know how to start </li></ul><ul><li>Takes time </li></ul><ul><li>For some, it is out of our comfort zone </li></ul>
  11. 11. Today’s Advertising Problem.. $ It is difficult to be heard above the noise! That is your little 50K over there…
  12. 12. Advertising Biased, Noisy, Selling Clients don’t want to be “sold” so they tune out Media Publicity Unbiased, Factual Educational, Credible! It’s Special
  13. 13. Case examples Dallas, TX Grand Junction, CO Syracuse, NY Winter Haven, FL
  14. 14. “ I can’t do that” “ I’m not cut out for that” ------BUT------ there are easy ways to begin
  15. 15. You may have to start small!
  16. 16. <ul><li>Articles on your Web Page </li></ul><ul><li>Contribute to other pages </li></ul><ul><li>Blogging / Linking </li></ul><ul><li>Neighborhood Weeklies </li></ul><ul><li>Letters To Editors </li></ul><ul><li>Net needs your content </li></ul>Put it in First Gear! WRITE!!
  17. 17. Second Gear! <ul><li>Build a Media Kit </li></ul><ul><li>Sample Columns </li></ul><ul><li>Basic “tool box” for Media </li></ul><ul><li>Weekly Column </li></ul><ul><li>Local Magazines </li></ul>
  18. 18. Third Gear! <ul><li>Send Press Kit to Radio </li></ul><ul><li>Talk Show Hosts </li></ul><ul><li>Be a Guest </li></ul><ul><ul><li>Your “take” on National Stories </li></ul></ul><ul><ul><li>Local events </li></ul></ul><ul><ul><li>Zoonotic issues </li></ul></ul>
  19. 19. Fourth Gear! <ul><li>Cable TV Show </li></ul><ul><li>VMA Leadership </li></ul><ul><li>Weekly Radio Morning Shows! </li></ul><ul><li>Hire a Geek to tell you about </li></ul><ul><li>“ New Media” </li></ul><ul><li>Dive into the Socials </li></ul>
  20. 20. Full Throttle Publicity!! <ul><li>Weekly Expert </li></ul><ul><li>on Morning and Noon </li></ul><ul><li>TV Shows! </li></ul><ul><li>Regular </li></ul><ul><li>Contributor To All </li></ul><ul><li>Local News When Needed </li></ul>
  21. 21. <ul><li>Start Your Search Engine! </li></ul><ul><li>Jump On The State PR Committee </li></ul><ul><li>Use Promotional Items </li></ul><ul><li>Hold An Event or Volunteer to Speak </li></ul><ul><li>Corporate Promotions </li></ul><ul><li>Open House / Career Day </li></ul><ul><li>Training / Socialization Classes </li></ul>Are we out of your comfort zone??
  22. 22. Take Back The Media!
  23. 23. YOU should be in the media for the benefit of the profession!
  24. 24. <ul><li>Publicity is … </li></ul><ul><ul><ul><ul><ul><li>Powerful </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Effective </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Credible </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Professional </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Educational </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fun </li></ul></ul></ul></ul></ul><ul><li>And… Mostly FREE! </li></ul>
  25. 25. When you are ready to jump on the road… Join Veterinary News Network…It’s Free!
  26. 26. Publicity is about getting Attention!
  27. 27. Did I Get Your Attention??
  28. 28. You Will Enjoy The Ride… And Profit From It Too!!
  29. 29. Its Been Good Ridin’ With Ya…
  30. 36. For Key Note or Media Training: Dr. Jim Humphries [email_address] 719-495-2100