Low-Cost Marketing for Pet Sitters

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http://www.petsit.com Kathy Esser, owner of Lonely Paws Club, Inc., presents Pet Sitters International's May 2011 member webinar, "Building Your Business without Breaking the Bank" and offers a variety of creative, low-cost marketing ideas for pet sitters.

PSI members can view the actual recording in the Members Area of petsit.com.

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Low-Cost Marketing for Pet Sitters

  1. 1. Pet Sitters International’s May 18, 2011 BUILDING YOUR BUSINESS WITHOUT BREAKING THE BANK Presented by Kathy Esser, Lonely Paws Club, Inc. Low-cost Marketing Ideas for Pet Sitters
  2. 2. Press Releases
  3. 3. Press ReleasesKeep in mind…you can’t control what theyprint.
  4. 4. Press Releases New Hires
  5. 5. Press Releases New Hires Significant anniversary dates
  6. 6. Press Releases New Hires Significant anniversary dates New services offered
  7. 7. Press Releases New Hires Significant anniversary dates New services offered Professional Pet Sitters Week (first week in March)
  8. 8. Business Cards
  9. 9. Business CardsOn hand at all times
  10. 10. Business Cards Use back of card
  11. 11. Business CardsFront Back
  12. 12. Business Cards Use back of card Seize every opportunity
  13. 13. Business Cards Use back of card Seize every opportunity  Grocery store
  14. 14. Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart
  15. 15. Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart  pet food aisle
  16. 16. Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart  pet food aisle  When greeting a dog in pet store/parking lot
  17. 17. Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart  pet food aisle  Whengreeting a dog in pet store/parking lot  Someone else walking a dog
  18. 18. Industry Partners
  19. 19. Industry PartnersAsk to display brochures or business cards
  20. 20. Industry Partners Pet stores
  21. 21. Industry Partners Pet stores Veterinarians
  22. 22. Industry Partners Pet stores Veterinarians Groomers
  23. 23. Industry Partners Pet stores Veterinarians Groomers Dog trainers
  24. 24. Industry Partners Pet stores Veterinarians Groomers Dog trainers Shelters
  25. 25. Industry Partners Pet stores Veterinarians Groomers Dog trainers Shelters Kennels/Doggy Daycares
  26. 26. Door Hangers
  27. 27. Door Hangers Invisible fence flags/sign outside house
  28. 28. Door Hangers Invisible fence flags/sign outside house Dog in yard
  29. 29. Door Hangers Invisible fence flags/sign outside house Dog in yard Kitty litter container at curb on garbage day
  30. 30. Door Hanger
  31. 31. Facebook & Twitter
  32. 32. Facebook & Twitter
  33. 33. Facebook & Twitter Client photos
  34. 34. Facebook & Twitter Client photos Product recommendations
  35. 35. Facebook & Twitter Client photos Product recommendations Behavior remedies
  36. 36. Facebook & Twitter Client photos Product recommendations Behavior remedies Company news
  37. 37. Client Testimonials
  38. 38. Free Online Local Listings
  39. 39. Free Online Local Listings Yahoo! Local Listings
  40. 40. Free Online Local Listings Yahoo! Local Listings MerchantCircle
  41. 41. Free Online Local Listings Yahoo! Local Listings MerchantCircle Google Places
  42. 42. Free Online Local Listings Yahoo! Local Listings MerchantCircle Google Places YellowBot
  43. 43. Add-on Services
  44. 44. Add-on Services Tooth brushing
  45. 45. Add-on Services Tooth brushing Nail clipping
  46. 46. Add-on Services Tooth brushing Nail clipping Pet taxi (“We’ll even make the appt. for you!”)
  47. 47. Add-on Services
  48. 48. Magnetic Vehicle Signs
  49. 49. Magnetic Vehicle SignsDon’t park in your clients’ driveways.
  50. 50. New Client Meeting
  51. 51. New Client Meeting Presentation binder Brochure Business card Vet notification card
  52. 52. Vet Notification Card
  53. 53. 30-Second Script
  54. 54. Pet Sympathy Cards
  55. 55. Holiday Treat Bags
  56. 56. Local Pet Parades
  57. 57. Local Pet Parades Iron-on t-shirt
  58. 58. Local Pet Parades Iron-on t-shirt Hand out business cards tied to dog/cat treat bags
  59. 59. Calling Card
  60. 60. “Are You Home?” Card
  61. 61. PRESENTED BY:KATHY ESSEROwner, Lonely Paws Club, Inc.

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