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FROM BIG TO SMALL
BIG RETAILERS'
SUCCESS
FORMULAS
Translated for Shopify store owners
1
Customers aren't always
looking for the lowest
price. If they were, they'd
always shop on Jet or
Amazon.
Amazon is in an incredible spot
right now thanks to its 'low
price player' perception but it's
success lies beyond price c...
Branding can seriously
make or break your
business. It's better to use
your brand to warrant
higher prices instead of
dilu...
4
While discounts can draw
big crowds to your store
or site, a strong brand
identity can improve your
pricing strategies a...
5
a simple redesign of your
website can make you
appear to be more hip
and up to date than your
competitors. And once
you ...
Offering live chat can also
improve your company's
brand. It makes you look more
informed and
accommodating, instilling
tr...
Real-time analytics
represents a
tremendous
opportunity for
retailers who are
building their business
and retaining their
...
The future of retail is all about using technology to
strengthen customer relationships and improve the
customer experienc...
9
The recommendation
engine is a seamless
way for retailers to
start seeing the benefits
of data.
Our Picks
THANK YOU
FOR YOUR TIME!
Looking for interesting content on e-commerce and personalization?
Visit Perzonalization blog
S O...
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From big to small : Big retailers' eCommerce success formulas for Shopify store owners

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Big retailers were once small and with the help of effective strategies, they've managed to grow. This is a slidedeck for the Shopify store owners to get inspiration from the success stories of big players.

Looking for interesting content on e-commerce and personalization?
Visit perzonalization.com/blog

Published in: Marketing
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From big to small : Big retailers' eCommerce success formulas for Shopify store owners

  1. 1. FROM BIG TO SMALL BIG RETAILERS' SUCCESS FORMULAS Translated for Shopify store owners
  2. 2. 1 Customers aren't always looking for the lowest price. If they were, they'd always shop on Jet or Amazon.
  3. 3. Amazon is in an incredible spot right now thanks to its 'low price player' perception but it's success lies beyond price cuts. Amazon's high earnings can be attributed to a couple of things: Prime memberships, cloud hosting, and market expansion to name a few. 2
  4. 4. Branding can seriously make or break your business. It's better to use your brand to warrant higher prices instead of diluting it with constant sales 3
  5. 5. 4 While discounts can draw big crowds to your store or site, a strong brand identity can improve your pricing strategies and sales in the long run.
  6. 6. 5 a simple redesign of your website can make you appear to be more hip and up to date than your competitors. And once you have a sleek and modern layout, A/B test it to make sure it's optimized for browsing.
  7. 7. Offering live chat can also improve your company's brand. It makes you look more informed and accommodating, instilling trust in the consumer about your brand. 6
  8. 8. Real-time analytics represents a tremendous opportunity for retailers who are building their business and retaining their customers. 7
  9. 9. The future of retail is all about using technology to strengthen customer relationships and improve the customer experience, while making the day-to-day operations easier for merchants. 8
  10. 10. 9 The recommendation engine is a seamless way for retailers to start seeing the benefits of data. Our Picks
  11. 11. THANK YOU FOR YOUR TIME! Looking for interesting content on e-commerce and personalization? Visit Perzonalization blog S O U R C E S : - E C O N S U L T A N C Y . C O M / B L O G / 6 6 8 2 6 - W H A T - T H R E E - O F - T H E - B I G G E S T - R E T A I L E R S - C A N - T E A C H - U S - A B O U T - E C O M M E R C E / - I N S I D E B I G D A T A . C O M / 2 0 1 5 / 0 9 / 3 0 / T H E - F U T U R E - O F - B I G - D A T A - A N D - R E T A I L - W I T H - C A S E - S T U D I E S / - W W W . V E N D H Q . C O M / U N I V E R S I T Y / R E T A I L - T R E N D S - A N D - P R E D I C T I O N S - 2 0 1 6

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