The document discusses how Involver achieved rapid growth from a small startup to serving major brands through incremental steps. It describes how Involver launched its initial application suite in 2009, expanded its offerings over time, and now has over 1 million user accounts and engages over 2 billion fans on Facebook through its platform. The key strategies for Involver's success were building easy onboarding processes, generating demand by collaborating with customers, and starting small with new offerings before expanding.