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Zamzee mobilehealth presentation_final


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Zamzee mobilehealth presentation_final

  1. 1.
  2. 2.
  3. 3. The problem<br />
  4. 4. Precipitous drop in physical activity between ages 9-15<br />1Nader P, Bradley R, Houts R, McRitchie S, O'Brien M. Moderate-to-vigorous physical activity from ages 9 to 15 years. JAMA 2008;300(3):295-305. <br />
  5. 5.
  6. 6. IGNITING a lifetime <br />of activity in young teens<br />
  7. 7. online rewards program powered by physical activity<br />WEBSITE<br /><ul><li>Turning movement into fun
  8. 8. Rewards
  9. 9. Games and challenges
  10. 10. Self expression
  11. 11. Personal tracking</li></ul>METER<br /><ul><li>Optimized for teens</li></li></ul><li>User experience<br />
  12. 12. Zamzee works<br />Randomized Controlled Studies<br /><ul><li>6 studies evaluating efficacy, rewards optimization
  13. 13. 350+ participants
  14. 14. 10,000 days recorded</li></ul>Results<br /><ul><li>Zamzee increases MVPA by ~30%
  15. 15. Gain persists at least 12 weeks</li></ul>NEARLY A MARATHON A MONTH!<br />Developed by<br />With support from<br />
  16. 16. What teens say about zamzee<br />“When I got the Zamzee, I started doing activity because I want to, not because I have to. It made me feel better.”<br />- Shruthi, 12<br />“Zamzee gives you the opportunity to do more! You don’t have to depend on your parents.”<br />- LaBree, 13<br />“”My sister wanted a Zamzee. There would definitely be some healthy competition.”<br />- RC, 13<br />“When we got Zamzee, my mom and I both were motivated to exercise, and I felt so much better.”<br />- Kristen, 12<br />
  17. 17. What PARENTS say about zamzee<br />“Before Zamzee, Tuesday and Thursdays were a nightmare, when she had to do laps in gym. But since Zamzee, it’s like, “Hey, I did it!”<br /><ul><li>Patricia,Tatiana’s Mom</li></ul>“We want a Zamzee too.<br />- Janel, <br />Kristen’s Mom<br />“Over time, getting in shape will be the motivator…I don’t care if I pay $500 now, if I help her avoid an early death.”<br /><ul><li>LaFonda, Britney’s Mom</li></ul>“She’s never been a sports person, so it’s always been a concern – what will keep her active? With Zamzee, that’s not a concern any more.”<br /><ul><li>Sarah, </li></ul>Helen’s Mom<br />
  18. 18. WHERE NEXT<br />30+ million 8-15 year olds in U.S.<br />16+ million tweens (11-14) in U.S.<br />Over 1/3 are obese or overweight (5.7 million)<br />
  19. 19.<br />