Daily feats mobile_health_presentation

1,396 views

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,396
On SlideShare
0
From Embeds
0
Number of Embeds
246
Actions
Shares
0
Downloads
57
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Brands are an essential part of promoting any health message on a mass scale. If your mobile health application isn’t working with brands, you’re missing out.
  • We are at war. Our enemies are:
  • The couch
  • FarmVille and Internet interactions that don't create meaning.
  • They connect a large audience (their fans) with powerful motivators (purpose, rewards and trust). By supporting the actions that matter to them, they put their brand's essential purposes into real-life practice.
  • Working in social media is a good start, but to create long-term sustainable relationships it’s important to build ROI. Seeing a direct gain is what makes a for-profit business able to execute a partnership. This is a big challenge, especially when you’re using emerging technology. Here’s our thesis of how this could work for an as-yet-unnamed pharmacy partner.
  • One of several feats Acme Pharmacy sponsors is a flu shot. A customer gets a flu shot at Acme, checks it in for points, and uses those points to redeem a reward to increase her basket size at Acme.
  • This is powerful because it creates value for everyone. All the incentives are aligned for the organization: it not only wants to, but can afford to, take on the partnership.
  • What triggers these partnerships to happen and thrive is also what inspires us. We’ve found that it is possible to make a substantial difference in the world. by connecting these organizations to a purpose greater than themselves. That purpose is implicit in the consequences of people taking positive action.
  • Consequences at scale:Child obesity could shrink through healthy, homemade snacks.Employment opportunity could grow through learning and skill development.Civic engagement could flower through active neighborhoods.
  • Brands are triggered by the opportunity to connect to these actions and create this difference. Let me take a sidebar to show two examples of how brands can do that within DailyFeats – it’s these events, happening daily, that serve as triggers to make brands fully engage in partnerships.
  • Brands are triggered by the opportunity to connect to these actions and create this difference. Let me take a sidebar to show two examples of how brands can do that within DailyFeats – it’s these events, happening daily, that serve as triggers to make brands fully engage in partnerships.
  • Daily feats mobile_health_presentation

    1. 1. Building Partnerships with Major Brands to Influence and Support Positive, Healthy Actions<br />Morley Ivers, COO, DailyFeats Inc.<br />@morleyiversmorley@dailyfeats.com<br />
    2. 2. Reward Partnerships Are Not New Doing It To Drive Better Health Is….<br />2007: Get people to do environmentally friendly actions<br />2011: Get people to live <br />healthier and happier lives<br />1982: Get people to fly more<br /> The average American is a member of 18 different loyalty programs <br /> (Colloquy, April 2011)<br /> “The total stock of unredeemed frequent-flyer miles is now worth more than all the dollar bills in circulation around the globe.”<br /> (Economist, 1/6/05) <br /> Over$9 billion of points were sold in 2010 to encourage purchases<br /> (Colloquy, April 2011)<br />
    3. 3. Why Should You Consider Developing Partnerships To Impact Health Care?<br />Megaphones<br />Over 2 billion loyalty cards in<br />America (Colloquy, 2011)<br />Big Problems<br />We face problems that threaten<br />the foundations of our society<br />Opportunity<br />Through purposeful action, en<br />masse, we can change our<br />behaviors and solve these<br />problems<br />
    4. 4. The Formula For Success In Partnering To Encourage Consumer Behavior Change=Motivation + Ability + Trigger<br />Motivation: Explore your prospective partner’s own needs and create an environment where everyone wins<br />Ability: Make your business part of your prospective partner’s business<br />Trigger: Create a sense of urgency by inviting partners to join you at the foundation level<br />
    5. 5. We are at war.<br />
    6. 6. Our Enemy Lives in Every Home<br />
    7. 7. And on over 80 million computers<br />
    8. 8. This is DailyFeats<br />
    9. 9. DailyFeats’ Mission<br />To spur positive actions among people<br />
    10. 10. Lessons Learned From 6 Months Effort in Partnership Development<br />
    11. 11. Lesson 1:<br />Brands’ motivation stems from their purpose. Did you know that each and every billion dollar brand at P&G has a purpose?<br />Find what matters to them and let them lead<br />
    12. 12. Surprise: commercial brands can push you in unexpected, positive directions<br />We presented some straightforward, obvious feats to Monster’s executives...<br />!careerplan<br />!updateresume<br />
    13. 13. Surprise: commercial brands can push you in unexpected, positive directions<br />...and they responded with a push for innovation<br />
    14. 14. Brands are motivated by purpose<br />Mobile health is a huge opportunity for brands to<br />express purpose in new ways<br />Create opportunities for them to share their<br />motivation, explore it, and embrace it<br />Successful partnerships do this together, recognizing<br />the innate motivation that drives the brand’s actions<br />
    15. 15. Nonprofits are motivated by purpose too<br />
    16. 16. Lesson 2:<br />Brands’ ability is defined by measurable returns<br />Create real value that is both qualitative and quantitative<br />
    17. 17. Challenge: Pharmacy partner demands ROI – Increase Average Basket Size of ~$12.50<br />
    18. 18.
    19. 19. Customer has been incentivized to take a positive action<br />Brand has built affinity with that action  Qualitative<br />Member redeems points earned from positive action for $5 off $25 or more  Doubling Partner’s average basket size<br />
    20. 20. Unlock Value When everyone benefits<br />Brand Partners<br />Gain heartfelt affinity towards positive actions<br />ROI through rewards<br />Competitive advantage in marketing<br />Members <br />Build a better, healthier life<br />Enjoy rewards<br />DailyFeats<br />Succeeds at its mission<br />
    21. 21. Lesson 3:<br />Brands’ best triggers are opportunities for greatness<br />Make the stakes high to create urgency<br />
    22. 22. Inspiration: imagine the possibilities<br />Reduce obesity<br />Create employment<br />opportunities<br />Build civic engagement<br />
    23. 23. Inspiration: causing real-life behavior change<br />
    24. 24. Inspiration: causing real-life behavior change<br />
    25. 25. Hint: brands are motivated by purpose<br />Purpose should be greater than, but must include,<br />benefit to the brand<br />They’re driven to achieve greatness<br />So the trigger is more effective when the stakes are<br />high: our lives and livelihoods hang in the balance<br />
    26. 26. Summary<br />Behavior = Motivation + Ability + Trigger<br />Motivation: your partner’s purpose<br />Explore it with them, let them lead<br />Ability: your partnership’s financial sustainability<br />Create ROI, benefit everyone involved<br />Trigger: your shared mission<br />Show a big opportunity, make it urgent<br />
    27. 27. Thank You<br />Morley Ivers<br />morley@dailyfeats.com<br />Twitter: @morleyivers<br />Mobile: (917) 992-9232<br />

    ×