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Social Media Basics for your Employment Brand<br />Melissa Murray, November 12, 2009http://www.linkedin.com/in/murraymelis...
Agenda<br />What is social media?  How are people using it?  <br />Why I need to consider it for my company? <br />How do ...
What Is Social Media?<br />Image courtesy of Brian Solis, PR 2.0, http://www.briansolis.com/<br />
Use of Social Media<br />Connecting personally/ professionally<br />Sharing information<br />Conducting business<br />Post...
Social Media Growth<br />67% of Internet users worldwide are using social media<br />20% growth<br />Europe<br />16% growt...
Which Networks Matter and Who’s Using Them?<br />Percentage of Worldwide Internet Users<br />Age<br />Source: Graph 1: Fac...
Why Companies Are In The Game<br /><ul><li>36% of online users think more positively about companies that blog1
69% of online users read blogs and write reviews1
19%read RSS feeds and tag internet content1
Social networks more popularthanemail2
85%of businesses participating in social media by way of blogging1
39%of Fortune 500 are now blogging, 20% increase in one year4
77%of Fortune 500 use a social media tool5
44%report social media as “very important” to business/ marketing strategy5</li></ul>1 Forrester Research, 2008; 2 Nielsen...
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Social Media Basics for Your Employment Brand

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Presentation from November 12, 2009 webinar hosted by CareerBuilder and Personified featuring Melissa Murray, Emerging Media Consultant on Social Media Basics for Employment Branding.

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Social Media Basics for Your Employment Brand

  1. 1. Social Media Basics for your Employment Brand<br />Melissa Murray, November 12, 2009http://www.linkedin.com/in/murraymelissa <br />
  2. 2. Agenda<br />What is social media? How are people using it?  <br />Why I need to consider it for my company? <br />How do I use it into my recruitment process?<br />Where do I start?  10 steps<br />What do I need to know about the basic etiquettes? <br />
  3. 3. What Is Social Media?<br />Image courtesy of Brian Solis, PR 2.0, http://www.briansolis.com/<br />
  4. 4. Use of Social Media<br />Connecting personally/ professionally<br />Sharing information<br />Conducting business<br />Posting videos/photos<br />Sourcing business leads<br />Using as a CRM tool<br />Publishing blogs<br />Writing reviews<br />Answering polls/surveys<br />Researching information<br />Recruiting <br />Image courtesy of Wiredset, http://wiredset.com/<br />
  5. 5. Social Media Growth<br />67% of Internet users worldwide are using social media<br />20% growth<br />Europe<br />16% growth<br />Asia Pacific<br />71% penetration<br />North America<br />27% growth <br />Middle East & Africa<br />20% growth<br />Latin America<br />Statistics courtesy of Forrester Research, 2009<br />
  6. 6. Which Networks Matter and Who’s Using Them?<br />Percentage of Worldwide Internet Users<br />Age<br />Source: Graph 1: Facebook statistics, July 2009; MySpace and LinkedIn: comScoredata, <br />July 2009; Twitter: Mashable and comScore data, July 2009. Graph 2: Nielsen Online, 2009<br />
  7. 7. Why Companies Are In The Game<br /><ul><li>36% of online users think more positively about companies that blog1
  8. 8. 69% of online users read blogs and write reviews1
  9. 9. 19%read RSS feeds and tag internet content1
  10. 10. Social networks more popularthanemail2
  11. 11. 85%of businesses participating in social media by way of blogging1
  12. 12. 39%of Fortune 500 are now blogging, 20% increase in one year4
  13. 13. 77%of Fortune 500 use a social media tool5
  14. 14. 44%report social media as “very important” to business/ marketing strategy5</li></ul>1 Forrester Research, 2008; 2 Nielsen Online, 2009; 4 Society for New Communications Research, July 2008; 5 University of Massachusetts Dartmouth and Financial Institution, Inc., December 2008<br />
  15. 15. Why Consider It?<br />It Promotes Credibility: <br />Brands are defined by the experiences and opinions of employees and consumers, not necessarily what the brand seeks to convey<br />43% of online persons trust information posted by people they know over other sources <br />Buy-in from brand evangelists who can passionately endorse a message within their networks can prove extremely influential<br />It Generates Valuable Feedback<br />Social networks provide the opportunity to interact with talent, asking and answer questions<br />It’s Expected<br />People demand authenticity and responsiveness from brands<br />1 Forrester Research, 2008, image source: http://www.biojobblog.com/<br />
  16. 16. How To Use it in the Recruitment Process?<br />Develop new, passive talent streams as you prepare for recovery <br />Strengthen employment branding<br />Engage talent in open, personal dialogue<br />Improve employee advocacy and engagement<br />Create more meaningful relationships with talent<br />Proactively recruit talent who is passionate about your brand<br />Target your ideal candidate based on user generated information<br />Promote your company and industry<br />Drive traffic to your company brand page and/or career site<br />
  17. 17. Where to Start? 10 Steps<br />
  18. 18. Social Media Policies & Etiquette<br />Written Rules<br />Help employees and recruiters align with overall goals<br />Defining when personal communication becomes professional<br />Don’t just focus on what not to do; tell employees what to do and promote employee advocates<br />Unwritten Rules<br />Be transparent and authentic<br />Remember you are in public<br />Use common sense!<br />
  19. 19. Summary<br />Social media is…<br />Companies us it for…<br />It is easy to start<br />Tie it to the recruitment process<br />Follow the basic rules<br />
  20. 20. Learn More<br />Connect with us!<br />Employer blog: http://thehiringsite.careerbuilder.com/<br />Facebook: http://www.facebook.com/CBforEmployers<br />Twitter: http://twitter.com/careerbuilder<br />Register for our next webinar on on Tuesday, December 8th Employment Brand Strategy for Social Media:http://bit.ly/cbsocialmedia<br />For more questions, contact your sales rep or email info@personified.com<br />
  21. 21. Special Offer for Webinar Attendees<br />Sign up for CareerBuilder’s Facebook Brand Management, and we will set up and manage your BrightFuse group for free for 6 months!<br /><ul><li> Learn more about CareerBuilder / Personified social media management:http://www.careerbuilder.com/socialmediamgmt
  22. 22. Learn more about Personified and connect with us at:
  23. 23. http://twitter.com/personifiedllc
  24. 24. http://www.facebook.com/PersonifiedLLC
  25. 25. http://www.personified.com/
  26. 26. Learn more about BrightFuse: http://www.brightfuse.com/</li></ul>Offer valid through 12/15/09. <br />Terms and conditions apply, new contracts only.Contact personified@careerbuilder.com for more information.<br />

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