PermissionCorp Overview 2010

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PermissionCorp is a Leading International Provider of Online Marketing & Advertising. Under PermissionCorp, RewardsCentral has become one of Australia’s largest online communities since its inception in 1999, connecting people and businesses online. Our multi-award winning Australian business continues to grow from strength to
strength, providing online marketing and advertising solutions to Australia’s
leading consumer brands and agencies.

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PermissionCorp Overview 2010

  1. 1. Your direct connection to customers online Leading International Provider of Online Marketing & Advertising
  2. 2. <ul><li>Introduction </li></ul><ul><li>PermissionCorp overview </li></ul><ul><li>Product overview </li></ul><ul><li>Case Studies </li></ul><ul><li>Email as an Effective Sales Driver </li></ul><ul><li>Why Partner With Us? </li></ul><ul><li>Contact Details </li></ul>Index
  3. 3. The PermissionCorp consumer network brands Your direct connection to consumers online AUSTRALIA NEW ZEALAND TAIWAN UNITED KINGDOM The PermissionCorp Group
  4. 4. Our Clients Include…
  5. 5. <ul><li>Permission Email </li></ul><ul><li>Consumer Market Insights </li></ul><ul><li>Online Shopping Network </li></ul><ul><li>Customer Acquisition </li></ul><ul><li>Banner Advertising </li></ul><ul><li>Text-based Advertising </li></ul>Our Services…
  6. 6. Who is RewardsCentral? <ul><li>Established 1999 </li></ul><ul><li>Multi-award winner </li></ul><ul><li>Leading provider of permission marketing services to bluechip companies </li></ul>RewardsCentral, part of the PermissionCorp group of companies, is one of Australia’s leading providers of online marketing and advertising
  7. 7. About RewardsCentral <ul><li>Australia’s largest virtual mall </li></ul><ul><li>$20m+ direct online mall sales p.a. </li></ul><ul><li>1.3 million+ registered members </li></ul><ul><li>Over 500,000 active members </li></ul><ul><li>$10m+ spent on member acquisition </li></ul><ul><li>10 years online experience </li></ul><ul><li>Numerous #1 Hitwise awards </li></ul><ul><li>BRW magazine’s Fast 100 </li></ul>
  8. 8. Recent Awards No. 1 Hitwise Shopping and Classifieds Rewards and Directories Category, 2007 Ranked 97 th in the prestigious BRW Fast 100 No. 1 Hitwise Shopping and Classifieds Rewards and Directories Category, 2008 No. 1 Hitwise Shopping and Classifieds Rewards and Directories Category, 2009
  9. 9. <ul><li>PermissionCorp rewards its huge membership base for shopping online at its Reward Partners, by rewarding them with points for each and every purchase </li></ul><ul><li>These points can then be redeemed for cash and prizes or donated to a Charity </li></ul>Online Shopping Network
  10. 10. How the Program Works For Consumers <ul><li>Step 1 - Member signs in and searches for a product or shop </li></ul>
  11. 11. <ul><li>Step 2 - Member selects a Reward Partner, clicks on a tracked referral link and starts shopping </li></ul>How the Program Works For Consumers
  12. 12. <ul><li>Step 3 - Member selects and purchases product from Reward Partner’s website </li></ul>How the Program Works For Consumers
  13. 13. <ul><li>Step 4 - A claim for rewards is made for the Reward Partner via an automatic or manual claiming process </li></ul>How the Program Works For Consumers
  14. 14. Database Snapshot B2C & B2B Profiling 32% are parents with kids under 18 living at home 57% are travel enthusiasts 8% work in managerial positions 74% have broadband connections at home 35% have over 2 credit cards 10% are seniors over 55 years old
  15. 15. Recent Poll Questions
  16. 16. Member Demographics
  17. 17. Member Demographics
  18. 18. Member Demographics
  19. 19. A Few of Our Campaigns
  20. 20. A Few of Our Campaigns
  21. 21. <ul><li>AdNews Australia, June 5 th 2009 </li></ul><ul><li>SYDNEY - A study has found that: </li></ul><ul><li>47% of Australian respondents make purchases online or offline as a result of opening an email </li></ul><ul><li>The average Australian receives over 180 emails a week, 10% more than other Asia Pacific respondents (The Epsilon’s Global Consumer Email Study of 4000 consumers in 13 countries) </li></ul><ul><li>However, this is less than those in Europe (200) and North America (300) </li></ul><ul><li>In Australia, on average 85 of a consumers emails received per week are considered spam </li></ul>Email as an Effective Sales Driver
  22. 22. <ul><li>AdNews Australia, June 5 th 2009 (cont’d) </li></ul><ul><li>Epsilon spokesperson Dominic Powers said: </li></ul><ul><li>61% of Australian respondents opened a permission based email on the basis of the &quot;from&quot; line </li></ul><ul><li>21% opened it from the subject line </li></ul><ul><li>Subject lines that compelled Australian respondents  to open a permission based email were largely associated with bargains. Free product offers stood at 68% and discount offers 62% </li></ul>Email as an Effective Sales Driver
  23. 23. <ul><li>AdNews Australia, June 5 th 2009 (cont’d) </li></ul><ul><li>Epsilon spokesperson Dominic Powers said: </li></ul><ul><li>Special offers were also high on the preferred emails that Australian respondents would like to receive at 32% </li></ul><ul><li>The new definition of spam included irrelevance and contact saturation </li></ul><ul><li>“ Marketers need to work harder to create emails which have a high level of relevance, personalisation and ensure that the timing of emails is what the user wants.” </li></ul><ul><li>The survey was conducted by ROI Research. </li></ul>Email as an Effective Sales Driver
  24. 24. Why Partner With Us? LEADING PROVIDER With Proven success EXTENSIVE REACH Largest consumer panel CLEAN, FRESH DATA 5,000 new opt-in members p/wk TARGETED MESSAGING Unlimited targeting / segmentation with 3-day turnaround RESULTS DRIVEN Comprehensive Reporting – live for each campaign
  25. 25. Head Office Australia Level 10, 201 Pacific Highway St Leonards NSW 2065 Telephone: +61 2 9409 8600 Facsimile: +61 2 9409 8690 Email: sales@permissioncorp.com www.permissioncorp.com Contact Details

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