ByPerfumeCrush.com
• Sexual objectification is the experience of being treated as bodies• Objectified women are treated as bodies that exist ...
• Enables:– Employment discrimination– Sexual violence– Trivialization of women’s work and accomplishments
• Shame– Only 1 in 40,000 women meets the requirements for the size and shape of idealwoman– Comparing the actual body to ...
• Anxiety– Being female in a culture that objectifies women creates manyopportunities to feel anxiety– Concerns for checki...
• Visual Media portrays women as if their bodies are capable ofrepresenting them• Dominant while male culture controls the...
• Advertisements show males looking directly at their female partnermore often than the reverse• Men tend to be portrayed ...
• Most of the existing literature about the objectification of womenfocuses on white middle-class girls and women, overloo...
PerfumeCrush.com has raised its voice againstOBJECTIFICATION of Womenwith the campaign:
@facebook.com/NOWtheCauseAnd together we can bring thissubject to the notice of thosewho has been negligentof its conseque...
www.perfumecrush.com
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NOW - Consequences of objectifying women in advertisement

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With this presentation, explore the consequences of objectifying women in advertisements. So if next time, someone says, 'It's not a significant topic' or 'It happens', answer them hard.
PerfumeCrush.com has raised it's voice. Join us at facebook.com/NOWthecause.

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NOW - Consequences of objectifying women in advertisement

  1. 1. ByPerfumeCrush.com
  2. 2. • Sexual objectification is the experience of being treated as bodies• Objectified women are treated as bodies that exist for the use andpleasure of others• The body parts in this case represent the woman in particular
  3. 3. • Enables:– Employment discrimination– Sexual violence– Trivialization of women’s work and accomplishments
  4. 4. • Shame– Only 1 in 40,000 women meets the requirements for the size and shape of idealwoman– Comparing the actual body to the ideal body is a recipe for shame• Self-consciousness– Created when women internalize the observer’s perspective of their bodies– Women may worry about how they look when doing activities that requiremovements that draw attention to the body, as this increases the potential forobjectification
  5. 5. • Anxiety– Being female in a culture that objectifies women creates manyopportunities to feel anxiety– Concerns for checking and adjusting one’s appearance causeappearance anxiety– Since sexual onjectifi9cation is a key component of sexualviolence, women must be more attentive to the potential ofsexually motivated bodily harm – which leads to anxiety
  6. 6. • Visual Media portrays women as if their bodies are capable ofrepresenting them• Dominant while male culture controls these images• These images have become a part of our culture and are unavoidable• They affect all women in some way
  7. 7. • Advertisements show males looking directly at their female partnermore often than the reverse• Men tend to be portrayed in advertisement with an emphasis on thehead and face, while women tend to be portrayed with an emphasison the body
  8. 8. • Most of the existing literature about the objectification of womenfocuses on white middle-class girls and women, overlookingdiversity• Examining the different ways in which women of color are depicted inadvertisement is important, as not all women experience, andtherefore respond to, sexual objectification in the same way
  9. 9. PerfumeCrush.com has raised its voice againstOBJECTIFICATION of Womenwith the campaign:
  10. 10. @facebook.com/NOWtheCauseAnd together we can bring thissubject to the notice of thosewho has been negligentof its consequences
  11. 11. www.perfumecrush.com

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