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How to make your LinkedIn profile Rock

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Turn your LinkedIn profile into a business lead generation machine

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How to make your LinkedIn profile Rock

  1. 1. 8th March 2013
  2. 2. Or…‘How to make LinkedIn abusiness generation lead machine!!’
  3. 3. You’ve been invited to …• Worlds largest networking event• All your customers and key prospects will be there to talk, share ideas, collaborate on projects• You have an opportunity to add real value to the event Would you go? And keep going?
  4. 4. 5 key reasons why I use LinkedIn
  5. 5. LinkedIn Facts
  6. 6. LinkedIn is a powerful way to…
  7. 7. 3 key things to ask yourself…1. How many connections do I have?2. How many recommendations do I have?3. What is your summary statement?‘These 3 front page stat’spretty much determine yourLinkedIn prowess andprospect.’ Gitomer
  8. 8. What do I want to say?1. Who’s your audience?2. What problems/pains doyou solve for youraudience?3. How can you convinceme you deliver greatresults/earned the right?The answers above drive your content strategy
  9. 9. Your overall objective?Be recognised as a ‘Thought Leader’ in your field. Know Like Trust
  10. 10. The biggest problem with on-line networking‘I’ve put some time and effort into it but I’m not getting much out of it!’2 issues;1. You don’t have a goal or strategy2. Not sure who are the people in best position to help me reach that goal
  11. 11. Fundamentals of networkingWhat’s your networking attitude?‘Sharing information ina reactive and proactiveway without expectinganything immediately inreturn.’
  12. 12. Or to quote the late great Zig Ziglar
  13. 13. Building your connections• 1st - Your connections• 2nd - Connections of your connections• 3rd - Connections of the connections of your connections.
  14. 14. ‘The real powerof your networkis in the second degree’
  15. 15. Building a profile that ‘Rocks’
  16. 16. Your Public Profile Fundamentals Optimising your profile Make sure your profile is set to full view Headline should be catchy and be key-word rich
  17. 17. Your Public Profile Fundamentals Optimising your profile Make sure your profile is set to full view Headline should be catchy and be key-word rich Include everything you do, including past companies Give your profile a custom URL (your name) Link to your web site and blog for enhanced SEO 3 quality back-links Include the link to your profile on your email signature
  18. 18. Your Public Profile Load your current and past work history with terms you want to be found for
  19. 19. Your Public Profile Load your current and past work history with terms you want to be found for
  20. 20. Your Public Profile Load your current and past work history with terms you want to be found for
  21. 21. Tips for building your network• Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.
  22. 22. Tips for building your network• Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.
  23. 23. Tips for building your network• Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.
  24. 24. Tips for building your network• Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.• Browse through and see who you want to connect to• Check which contacts bridge you and the potential new connection• You can then send them an invitation to connect or make contact ‘I see we have a number of connections in common…’ or you can see who would be best to make an introduction for you.• When someone accepts an invitation to connect go to their profile and see who they know
  25. 25. See who they know Click on their connections
  26. 26. See who they know
  27. 27. Invitations to connect• 1st rule of LinkedIn ALWAYS personalise an invitation to connect. Too many invites come through where people haven’t bothered to change the standard message.• If you don’t personalise the message to me it looks like you’re just ‘trawling’ for connections• Would you walk up to someone at a networking event , just give them your card, say call me then walk off?
  28. 28. Invitations to connect: The lazy way The default message: Sending this is impersonal, it makes it look like you are trawling for connections
  29. 29. Invitations to connect: The right way A personalised message: Makes the recipient feel like you value them
  30. 30. Invitations to connect: how to deal with them • Should I accept every invitation and how do I decide? In thinking about accepting ask yourself - does the addition of this connection strengthen and add value to my network? If yes, then accept. If no, then reject them politely. • How do I reject the invites I don’t want to connect with? Its ok to say no and is more polite than simply ignoring them!
  31. 31. Invitations to connect cont…Hi John, I usually only accept invitations to connect from people I have already done business with or by introductions and recommendations from others in my network. However I look forward to reading your Tweets and getting to know you better that way.Kindest regards
  32. 32. Cultivating your networkStatus Updates
  33. 33. Cultivating your networkStatus Updates• Aim to update every day/a few times a week• Comment on other member connections status updates• Stay business focused• Be useful/create value
  34. 34. Status updates: be useful To see specific updates • Connections • Profiles • Groups • Companies • etc
  35. 35. Recommendations• Accessed via a direct link on your profile and under each of your previous roles or and in a separate recommendations section• Essential as they establish your credibility; who else says so besides you?• Great evidence of the value you create• Excellent for improving SEO
  36. 36. Recommendations
  37. 37. Recommendations Video testimonials
  38. 38. Recommendations cont…Here’s some done forme Keep them current Aim for a minimum of 10 Don’t be afraid to ask What’s the best way to get a recommendation?
  39. 39. The best way to get recommendations?• Work hard to earn them! Deliver Value. Only ask if you think you have earned one.• People will ask them from you. The best test here is would you give them a reference offline for a job? Or for a tender?• If someone does recommend you, you can reciprocate, but wait until the next day or so.• Don’t be afraid to turn down a request, but do it kindly.
  40. 40. Adding media Click edit profile
  41. 41. Adds moreEdits wording Adding media jobs/experience Adds media Moves segment up/down profile
  42. 42. Your LinkedIn Secret Weapons
  43. 43. New Business Development Tools
  44. 44. My Groups Can join up to 50 groups What’s your group strategy? Discussions and promotions Posting strategy
  45. 45. Groups Create andDon’t self contribute topromote it discussionsturns Aim topeople off become key influencer Post provoking questions
  46. 46. Groups
  47. 47. Groups: start your own
  48. 48. New Business Development Tools
  49. 49. Advanced Search
  50. 50. Advanced SearchOne of the most exciting aspects on LinkedInAllows you search LinkedIn for anyone onmany criteriaWhat’s your definition of a high-quality lead? • Who are the Key Decision Makers and buyers in the companies you sell to? • What’s their job title? • What’s their seniority level? • How big is the company? • Are they in specific industries?
  51. 51. Advanced Search ctd…
  52. 52. Click on see all
  53. 53. Advanced Search ctd…Internalreferralsfromcurrentclient Map the key
  54. 54. Advanced Search ctd…Make a list of top 50 company prospects then check them out in company search section!
  55. 55. Company Search
  56. 56. Company Search The power is in the 2nd degree connections
  57. 57. Company Search A great link/way in
  58. 58. Advanced Search ctd… Looking for Senior HR professionals in the region
  59. 59. Advanced Search ctd…307leads Looks interesting
  60. 60. Advanced Search ctd…
  61. 61. Your Connections The power is in the 2nd degree connections
  62. 62. LinkedIn Applications
  63. 63. LinkedIn Media Click on edit profile Edit/add media
  64. 64. LinkedIn Media
  65. 65. LinkedIn Media
  66. 66. LinkedIn Video Youtube
  67. 67. LinkedIn Media Add video content testimonials or best practice clips
  68. 68. LinkedIn Media Add slideshare content to your profile
  69. 69. LinkedIn MediaWrite down titles of 5 things that you could write about that demonstrates your personallevel of knowledge or expertise and adds value to… Clients or potential clients
  70. 70. LinkedIn Projects Use the ‘Projects’ section to promote events, white papers, free downloads or to showcase products you are currently promoting Click the link
  71. 71. LinkedIn Projects
  72. 72. LinkedIn Projects Use the ‘Projects’ section to promote events, white papers, free downloads or to showcase products you are currently promoting Click the link
  73. 73. LinkedIn Projects
  74. 74. LinkedIn Projects
  75. 75. Endorsements
  76. 76. Company Page
  77. 77. Company Page
  78. 78. Company Page VideoRecommendations
  79. 79. The 15 imperatives of LinkedIn• Build a complete profile• Update and engage frequently with your connections• Recommend others• Solve other peoples problems• Join and participate in groups
  80. 80. The 15 imperatives of LinkedIn• Start your own group• Search companies and harvest new leads• Respond to everyone who communicates with you• Set up the slide-share, youtube and project functions to add value• Change your status regularly
  81. 81. The 15 imperatives of LinkedIn• Put video on your profile• Promote your blog• Add the projects application to showcase your work• Integrate twitter• Leverage LinkedIns search power
  82. 82. Contact me atPerformance Development Group www.performancedg.com 0113 2288808 michael@performancedg.com @LinkedIn.com/in/michaelbarkerpdg @Twitter.com/pdgtips @pdgclips @ PDG-Performance-Development-Group

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