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How to Use Presentation Platforms to Increase Website Traffic

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In this presentation I will share with you my personal strategy to use presentation sites to get traffic to your website.

If you’re looking to rank for a vast search versus local it can almost seem impossible! Which is why leveraging social media platforms are genius. Pretend for a moment that you’re in bumper-to-bumper traffic, now what if you could drive around the traffic using the shoulder and not get in trouble? Think of using social media like that….a way to go around without waiting to be found organically and get website traffic faster. :-) Everyone likes that right?

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How to Use Presentation Platforms to Increase Website Traffic

  1. 1. © Content Intellectual Property of Perfect Marketing Equation. All Rights Tammy Hawk-Bridges How to Use Presentation Platforms to Increase Website Traffic
  2. 2. Hi there I’m Tammy! Ready to learn about marketing?! © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Hi there! My name is Tammy Hawk-Bridges. I provide marketing training and education for entrepreneurs. I hope you’ll visit my website Perfect Marketing Equation - www.perfectmarketingequation.com and also follow me on Twitter @THawkBridges.
  3. 3. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Let’s face it, coming up with a social media strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it.
  4. 4. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website.
  5. 5. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Waiting to rank organically can be tough these days – which is why social media platforms are genius! They allow us to take control of our website traffic and drive it as much as we want to.
  6. 6. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. By growing your followers and then sharing links to your website on your Facebook page for example. You can get immediate traffic!
  7. 7. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. You shouldn’t let coming up with a social media strategy overwhelm you, so let me give you a boost with the right mindset.
  8. 8. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Instead of thinking about what social media is, consider what it means to your business model. Not every platform makes sense for every business.
  9. 9. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. I love using platforms like SlideShare to increase website traffic! I also love these types of platforms because they make sense for every business model.
  10. 10. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Using Presentation Platforms to Increase Website Traffic
  11. 11. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. 3 reasons why I LOVE presentation platforms: 1. They increase website traffic. 2. They’re a great way to get a little more bang out of my blog post. (Content I’ve already written.) 3. It helps me gage my audience and find out what they’re most interested in. I can go back and see what presentations were more popular and that helps me to choose things to write about.
  12. 12. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Take your blog post and turn it into a presentation using PowerPoint or Keynote! Now, with just a little more effort, you’ve totally repurposed your content and you’re reaching a whole other medium!
  13. 13. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Which Presentation Platforms to Use?
  14. 14. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. There are lots of presentation sites out there – more seem to be popping up everyday. My strategy is to keep it simple. I have 3 platforms that I upload presentations to which works well.
  15. 15. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. SlideShare
  16. 16. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. SlideShare has changed a little bit over the last year for the good! The service, which has over 60 million users, is now FREE. I get quite a bit of website traffic from SlideShare. 
  17. 17. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. A HUGE plus about SlideShare – if you don’t have a presentation software you can set one up right there. Then you just download it to your desktop and upload it to another presentation platform.
  18. 18. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. authorStream
  19. 19. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. authorStream is probably my favorite presentation sharing website, it’s not as large as SlideShare (yet) which brings its advantages. The owners of the platform are really hands on and help promote the content of premium users. It’s also easier for your content to stand out.
  20. 20. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. If a large amount of people watch, share or download your presentation then your content can get chosen as featured and will be shown on the front page of the website as top content. My content has been chosen often, as a result I’ve gained a lot website traffic from it.
  21. 21. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Side note: It’s always interesting to me to see what people respond to the most, sometimes I write content I think is a home run, but then I publish and hear crickets. Yet, other content that I don’t feel is my best work gets a ton of traffic. This is why we need to listen to our audience tell us what we should write about.
  22. 22. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. PowerShow
  23. 23. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Truthfully, I haven’t been using this site for very long but I like the ease of uploading so I will continue to use it to see if I can get some traction from it. It’s growing and there’s gossip of new features on the horizon so I’ll stay with it for a while.
  24. 24. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. How to Make Presentations that Increase Website Traffic with Ease
  25. 25. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. You’re probably looking at this thinking, “Hey, this sounds great but it looks like a lot of work!”
  26. 26. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Everything worthwhile takes a little work! But like anything else when it comes to planning out a marketing strategy once you get the platforms and a process set up it really is rather effortless.
  27. 27. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. We have a presentation template that we use for Perfect Marketing Equation and the only thing that gets changed out is the title and the main content pages. So it really is pretty easy. If you’ll look at my content across all the three channels you see that my presentations all look alike.
  28. 28. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. There are two reasons why I keep my templates consistent:
  29. 29. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. ONE: Nobody cares, so don’t kill yourself creating dazzling presentations that have words flying left and right. The content just needs to be good it doesn’t have to be fancy. Also, keep in mind most views come from a mobile device so it needs to be simplified to give the viewer the best experience.
  30. 30. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. TWO: It’s great for branding, when people see my stuff they recognize it. It’s more important to me to be memorable than overly fancy.
  31. 31. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. If you see several of my presentations you’ll notice that the last few pages are always the same. This is a great way to ask people to follow you, share links to your social media and/or downloads you have available. These pages are stationary so they never have to be touched until they’re updated.
  32. 32. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. When you upload your presentations you’ll see an option to allow people to download them. I always get asked if I allow my presentations to be downloaded and the very quick answer is of course I do!
  33. 33. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. We create content to educate and share, if you’re going to put it out there you may as well let people download it. I think it’s awesome when my content gets downloaded! As a writer, I consider it a great compliment! 
  34. 34. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. If You’re Going to Use Presentations to Increase Website Traffic You’ll Need Keywords
  35. 35. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. What’s great about presentations is they can come up easier in organic results but for that to happen when setting up your profiles you’ll need to have a very consistent keyword structure in your marketing strategy. Each platform will ask you for keywords to classify your presentation slides.
  36. 36. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. The keywords need to be based on criteria of searchers, not what you think the keywords are.
  37. 37. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Here are two free tools you can go to for keyword research: 1.Keyword Spy 2.The Google Keyword Planner
  38. 38. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. I want to share two great resources for further learning on choosing a keyword strategy, it really is a worthwhile education that will pay dividends:
  39. 39. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. ONE: Brian Dean of Backlinko – How to Rank for Any Keyword TWO: Cyrus Shepard of The Moz Blog – How to Rank: 25 Step SEO Master Blueprint
  40. 40. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. I hope you’ll get started using presentations as way to increase website traffic and compliment your marketing strategy!
  41. 41. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. If you enjoyed this presentation you can visit my blog and read the entire post: How to Use Presentation Platforms to Increase Website Traffic
  42. 42. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Please visit www.perfectmarketingequation.com for many other marketing lessons for entrepreneurs!
  43. 43. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Also check out these FREE training resources: Design Your Own Marketing Strategy & Process: www.perfectmarketingequation.com/marketing-strategy- blueprint-for-2015/ How to Find Your Niche: www.perfectmarketingequation.com/niche-marketing/ The Pajama Entrepreneur www.thepjentrepreneur.com
  44. 44. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Also check out my Video Marketing Library for quick lessons on how to market your business! www.perfectmarketingequation.com/marketing-videos/
  45. 45. © Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved. Connect with me! Twitter: www.twitter.com/THawkBridges Facebook: www.facebook.com/TammyHawkBridges YouTube: www.youtube.com/user/THawkBridges Google: https://plus.google.com/u/0/+TammyHawkBridges

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