Online Marketing – Let’s Do a Check Up

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It’s not rocket-science the world around you is changing. The Internet is growing and expanding. As it expands, it creates change. The Internet will create opportunities – coincidently it will also end many industries as we know them. Some businesses will survive – some won’t. The pendulum has swung and now it’s time to get onboard or lose money in your business. My guess is you’re already leaving some money on the table by not understanding how online marketing works. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

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Online Marketing – Let’s Do a Check Up

  1. 1. Online Marketing – Let’s Do a Check Up Perfect Marketing Equation © All Rights Reserved.
  2. 2. It’s not rocket-science the world around you is changing. The Internet is growing and expanding. www.perfectmarketingequation.com © All Rights Reserved.
  3. 3. As it expands, it creates change. The Internet will create opportunities – coincidently it will also end many industries as we know them. www.perfectmarketingequation.com © All Rights Reserved.
  4. 4. Some businesses will survive – some won’t. www.perfectmarketingequation.com © All Rights Reserved.
  5. 5. The pendulum has swung and now it’s time to get onboard or lose money in your business. www.perfectmarketingequation.com © All Rights Reserved.
  6. 6. My guess is you’re already leaving some money on the table by not understanding how online marketing works. www.perfectmarketingequation.com © All Rights Reserved.
  7. 7. The largest oversight of most businesses is the consumer – the very consumer they desperately need. www.perfectmarketingequation.com © All Rights Reserved.
  8. 8. As a business you may want new clients or customers – but you’re not acknowledging that the way they communicate has changed considerably. You’re from Venus but now your customer is from Mars. www.perfectmarketingequation.com © All Rights Reserved.
  9. 9. Will you learn the language so you can expand your business and adapt? www.perfectmarketingequation.com © All Rights Reserved.
  10. 10. Online Marketing – Let’s Set the Stage www.perfectmarketingequation.com © All Rights Reserved.
  11. 11. The online marketing world holds many incredible opportunities to grow your business. You have many opportunities to reach your target market like never before. www.perfectmarketingequation.com © All Rights Reserved.
  12. 12. No more do you have to run ads in a newspaper, hope that someone sees the ad, then wait for them to call you. www.perfectmarketingequation.com © All Rights Reserved.
  13. 13. Now, for a fraction of what an ad costed you can take out an ad on Facebook for example and tangibly “see” potential customers connecting with your business. www.perfectmarketingequation.com © All Rights Reserved.
  14. 14. Many businesses want to take advantage of all the wonderful things online marketing can bring – but they’ve found that it does take a little elbow grease so they keep putting it off. Or they try to take short-cuts. www.perfectmarketingequation.com © All Rights Reserved.
  15. 15. Here are two very important points I want to get across: www.perfectmarketingequation.com © All Rights Reserved.
  16. 16. 1. You must get educated in this process. You have to learn how this works and how to apply it to your business. Don’t take short-cuts. www.perfectmarketingequation.com © All Rights Reserved.
  17. 17. 2. You must have a consistent strategy to see reward. A blog post or email newsletter here and there won’t cut it. www.perfectmarketingequation.com © All Rights Reserved.
  18. 18. Online Marketing – Tough Questions to Answer www.perfectmarketingequation.com © All Rights Reserved.
  19. 19. 1. Take out your handheld device and look up your website on the Internet. What does your visitor see? Do you realize that over half of people surf the Internet with their phones? www.perfectmarketingequation.com © All Rights Reserved.
  20. 20. Ramez Naam was recently asked by Search Engine Land, “Where do you think we are heading in terms of search — and search technology — overall?” His response was, www.perfectmarketingequation.com © All Rights Reserved.
  21. 21. “Search is going to be dominated by mobile. Desktop is still there, but people are spending more and more time on mobile.” www.perfectmarketingequation.com © All Rights Reserved.
  22. 22. “Think about if your content works on a mobile device — because even if it is optimized really well and gets to the top of the search rankings as a result, you’re kind of screwed if the user can’t interact with it on a mobile device.” www.perfectmarketingequation.com © All Rights Reserved.
  23. 23. 2. Look at your website from the consumer’s perspective. Does your website serve your target market? Does it welcome them? Does it have what they need there at hello? www.perfectmarketingequation.com © All Rights Reserved.
  24. 24. Is it easy to navigate? In the past businesses built brochure type websites – those aren’t going to cut it in today’s world. www.perfectmarketingequation.com © All Rights Reserved.
  25. 25. Your website needs to be customer focused and packed with information that’s aimed right at them if you expect them to stay. www.perfectmarketingequation.com © All Rights Reserved.
  26. 26. Your website needs operate much like a spider web, it needs to pull your target market in. Also remember you have only a few seconds to get your target market’s attention so look at your website while counting to 3. www.perfectmarketingequation.com © All Rights Reserved.
  27. 27. 3. Do an Internet search to see where you rank. www.perfectmarketingequation.com © All Rights Reserved.
  28. 28. Using Chrome as your browser because it’s used by most searchers type in what a searcher would if they were looking for your product or service and see if your business is in the search. www.perfectmarketingequation.com © All Rights Reserved.
  29. 29. Now if you do business locally you’ll need to type in your city. (Be sure that you’re logged out of your Google account in that browser otherwise you won’t get a correct reading.) www.perfectmarketingequation.com © All Rights Reserved.
  30. 30. 4. Time to take a look at your competition. www.perfectmarketingequation.com © All Rights Reserved.
  31. 31. If you’re not in that search or even if you are – who else is there? You should always know how far ahead they are of you in the search – they’re getting business you aren’t. www.perfectmarketingequation.com © All Rights Reserved.
  32. 32. 5. How are you growing your list? If you grow your list, you grow your sales, if you grow your sales, you grow your business. Growing the list is the number one priority for almost every business. www.perfectmarketingequation.com © All Rights Reserved.
  33. 33. Putting it off WILL cost you money. Putting it off WILL cost you in missed opportunities! I can’t tell you how many business owners launch a new product or write a book and they don’t have a list developed. www.perfectmarketingequation.com © All Rights Reserved.
  34. 34. Then they wonder why they struggle! You should be developing a target list that you can get your message out to on a regular basis. Which takes me to number 6… www.perfectmarketingequation.com © All Rights Reserved.
  35. 35. 6. Are you leveraging email marketing in your business? This is one of the most powerful marketing tools in the arsenal and if you aren’t using it – it IS costing you money. www.perfectmarketingequation.com © All Rights Reserved.
  36. 36. 7. Are you leveraging pay per click (PPC) advertising? www.perfectmarketingequation.com © All Rights Reserved.
  37. 37. Marketing in today’s world is about growing a tribe. A tribe of people that are connected with your business or brand and have interest in what you’re saying. www.perfectmarketingequation.com © All Rights Reserved.
  38. 38. A tribe of people that you can serve and provide them with great services and information. You can do that so much faster by leveraging pay per click advertising. www.perfectmarketingequation.com © All Rights Reserved.
  39. 39. If you’re not taking advantage of Facebook advertising or Google paid ads you’re really missing out. For a low investment you can receive a large return. www.perfectmarketingequation.com © All Rights Reserved.
  40. 40. Are you ready to let go of your old ways and your old mindset? I hope so. The quicker you get onboard with online marketing – the quicker you can start growing your business! I don’t want you to be one of those that will be left behind! www.perfectmarketingequation.com © All Rights Reserved.
  41. 41. If you need some help picking a niche market I just launched a new training product that will tell you how to make that choice step-by-step. It’s absolutely FREE. Click here to check it out. www.perfectmarketingequation.com © All Rights Reserved.
  42. 42. Visit my website for more entrepreneur training courses. www.perfectmarketingequation.com www.perfectmarketingequation.com © All Rights Reserved.
  43. 43. If you’re bootstrapping a business and need a roadmap look up my book, Yanking Bootstraps, on Amazon! It’s a short but powerful read that will give you strategies to use right away in your business. www.perfectmarketingequation.com © All Rights Reserved.
  44. 44. Connect with me! Twitter -@thawkbridges Facebook - www.facebook.com/TammyHawkBridges www.perfectmarketingequation.com © All Rights Reserved.
  45. 45. www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

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