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Perfect Relations - Social Media Credentials

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Social Media Credentials of Perfect Relations Digital team

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Perfect Relations - Social Media Credentials

  1. 1. Social Media Credentials Perfect Relations The Science of Image Management
  2. 2. Perfect Relations is… <ul><li>South Asia’s top image management consultancy </li></ul><ul><ul><li>18 years’ experience in providing image solutions across varied sectors </li></ul></ul><ul><ul><li>400 professionals, 18 offices, network across India & S. Asia </li></ul></ul><ul><ul><li>Strong presence across established and emerging businesses </li></ul></ul><ul><li>S trategic communication consultants who deliver measurable results through </li></ul><ul><ul><li>Innovation in approach </li></ul></ul><ul><ul><li>Integrated implementation – media and beyond </li></ul></ul><ul><ul><li>Deliverables that reflect in your ROI </li></ul></ul>
  3. 3. Key Domains we work in
  4. 4. Services Provided Corporate reputation management Public Affairs & Govt Relations Media relations & management Internal communication Corporate Social Responsibility Capital market consultancy Brand & marketing PR Market entry strategy Crisis management Digital communication
  5. 5. DETAILING DIGITAL COMMUNICATIONS, OPPORTUNITIES AND SERVICES
  6. 6. <ul><li>THE TEAM </li></ul>Head Quarter Representative Offices Wholly Owned Offices New Delhi Mumbai Kolkata Bangalore Chennai Hyderabad N S E W
  7. 7. <ul><li>DETAILING DIGITAL COMMUNICATIONS, OPPORTUNITIES AND SERVICES </li></ul><ul><li>COMMUNICATIONS, AND SERVICES </li></ul>FMCG / Services/Others Institutes/News/ Projects Corporate Medical F & B NGO Tourism Clients
  8. 8. Approach to Digital PR – Multiple Channels of Visibility <ul><li>Our team works towards harnessing the dynamism of new media by </li></ul><ul><li>Designing an integrated online communication plan that contributes towards the marketing goal </li></ul><ul><li>DETAILING DIGITAL </li></ul>Share of Mouse <ul><li>Link strategy </li></ul><ul><li>Newswires </li></ul><ul><li>Wikis and third party sites </li></ul><ul><li>Podcast online events </li></ul><ul><li>Social media releases (SMR) </li></ul><ul><li>SEO </li></ul><ul><li>SEM </li></ul><ul><li>Blogs & blogger relations </li></ul><ul><li>Microblogging (Twitter) </li></ul><ul><li>Social networks </li></ul><ul><li>Community building </li></ul><ul><li>Forums </li></ul><ul><li>Online audit </li></ul><ul><li>Intelligence reports </li></ul><ul><li>Issues mining </li></ul><ul><li>Keyword analysis </li></ul><ul><li>Online panels </li></ul>BRAND PROMOTION DIALOGUE & CONVERSATION RESEARCH & INSIGHT
  9. 9. Online Crisis Management <ul><li>Our team comprises specialists who work extensively, providing online crisis and issue management services. We monitor your online reputation 24/7 and respond immediately, and effectively to online crisis using social media. </li></ul><ul><li>DETAILING DIGITAL </li></ul><ul><li>Crisis blog </li></ul><ul><li>Forum seeding </li></ul><ul><li>Blogger protocol </li></ul><ul><ul><li>Online Reputation Management </li></ul></ul><ul><ul><li>Consumer review engagement program </li></ul></ul><ul><ul><li>Consumer perception audit </li></ul></ul><ul><ul><li>Online Polls </li></ul></ul><ul><ul><li>Review Contests </li></ul></ul>Monitoring your image online
  10. 10. 4 Pillars of an online program <ul><li>DETAILING DIGITAL </li></ul>
  11. 11. Effective use of Digital PR <ul><li>DETAILING DIGITAL </li></ul>When? <ul><li>Product launches </li></ul><ul><li>Accelerate Sales </li></ul><ul><li>Events </li></ul><ul><li>Managing a crisis </li></ul><ul><li>Product/service comparison </li></ul><ul><li>Test drive product/concept </li></ul><ul><li>Tapping the influencers </li></ul><ul><li>Aiding your recruitment plans </li></ul><ul><li>Number of unique visits; </li></ul><ul><li>Returning vs. new readers </li></ul><ul><li>Referring traffic </li></ul><ul><li>Links from other sites </li></ul><ul><li>Google page rank </li></ul><ul><li>Total time spent on site </li></ul><ul><li>Popularity of the content in terms of page views </li></ul><ul><li>Tone of conversation, comments, posts </li></ul><ul><li>Speed or velocity of spread (Retweets, re-blog, bookmarks, etc)0 </li></ul>Measuring the impact How? <ul><li>360 Degree PR approach </li></ul><ul><li>Online Advertising </li></ul><ul><li>On Line to On Ground activation </li></ul><ul><li>Blog & Forums </li></ul><ul><li>Online Research </li></ul><ul><li>Influencer Management </li></ul><ul><li>Blogger Engagement </li></ul><ul><li>Social Networks, Content Seeding & Adwords </li></ul>
  12. 12. Our Digital PR services <ul><li>DETAILING DIGITAL </li></ul><ul><li>CORE SERVICES </li></ul><ul><li>News Tracking (Real Time) </li></ul><ul><li>Social Media Tracking </li></ul><ul><li>Intelligence reporting </li></ul><ul><li>Online media relations </li></ul><ul><li>Blogger engagement program </li></ul><ul><li>Social networks outreach </li></ul><ul><li>Micro blogging program (Twitter®) </li></ul><ul><li>Online Reputation management </li></ul><ul><li>Content planning </li></ul><ul><li>Online Advisory on content development </li></ul><ul><li>OTHER SERVICES </li></ul><ul><li>Website audit </li></ul><ul><li>Website evaluation </li></ul><ul><li>Website creation </li></ul><ul><li>Online and Social Media Advertising advisory and media buying </li></ul><ul><li>Online to On ground Social Media LIVE engagements </li></ul><ul><li>Podcasting </li></ul><ul><li>RSS </li></ul><ul><li>SEO </li></ul>
  13. 13. <ul><li>DETAILING DIGITAL </li></ul>Our Stratergy <ul><li>Tactics and Tools </li></ul><ul><li>Review best tools </li></ul><ul><li>Chalking tactics to suit objectives </li></ul><ul><li>Initiate Conversation Whispers </li></ul><ul><li>Integrate with marketing/PR plans </li></ul><ul><li>Teams and Collateral </li></ul><ul><li>Allocating implementation team </li></ul><ul><li>Crisis management plans </li></ul><ul><li>Create guides and protocols </li></ul><ul><li>Evaluate </li></ul><ul><li>Metrics to use </li></ul><ul><li>Map and share learning's </li></ul><ul><li>Pre Audit of your current </li></ul><ul><li>Online environment </li></ul><ul><li>Set up of tools to research </li></ul><ul><li>Map web, search engines, social media, forums etc </li></ul><ul><li>- Measure report findings </li></ul><ul><li>Tweaking the Agenda </li></ul><ul><li>Define objectives </li></ul><ul><li>Create Strategy </li></ul><ul><li>Ideate on how to achieve coverage/ engagement - Ensure PR and Marketing plans/objectives run parallel </li></ul><ul><li>Effective monitoring </li></ul><ul><li>Measurement & evaluation </li></ul><ul><li>Mapping success factors </li></ul>
  14. 14. PR 3.0 ToolKit <ul><li>DETAILING DIGITAL </li></ul>
  15. 15. Clients Talk <ul><li>DETAILING DIGITAL </li></ul>Agenda - Manage the reputation of the brand online Solution - Tracking detractors and responding to their queries Results - Reduced negative sentiments & neutralized total share of voice Agenda - Create buzz for TED India; encourage registrations , without discussing participants of the previous conference Solution - Create online conversations of pioneers of various industries Results - Attendance of over 800 delegates; Twitter following from 400 to 2500, facilitated broadcast partnership with 2 major outlets Agenda - To create buzz for Smirnoff ‘Life is Calling’ (year long campaign) Solution - 360 degree online PR/marketing campaign consisting of weekly competitions & year end incentives Results - Overwhelming response to Delhi, Mumbai & Bangalore events; 2 more events organized at Kolkata & Hyderabad
  16. 16. Clients Talk <ul><li>DETAILING DIGITAL </li></ul>Agenda - Build awareness about the campaign among the masses Solution - Digital campaign focussing on the millennium development goals & encouraging the audience to participate in the on ground event Results - Active participation on the main event &successful delivery of the core message Agenda- To move along competitors’ in technological advancement on social networking Solution- Incorporation of micro-site in I-frame on social media profile, including booking engine Results- 170 unique visits on the I-frame, 50.59% new visitors; average time spent on the frame increased to 6 minutes Agenda -Create connect between online influencers & brand to achieve credible online communication Solution - Product samples shared with prominent technology bloggers across Delhi, Bangalore& Mumbai to review the Tata Sky HD box Results - Achieved 9 online coverage, with a total reach of over 8.5 lacs
  17. 17. The Digitial Advantage <ul><li>DETAILING DIGITAL </li></ul>
  18. 18. THANK YOU

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